This article traces the emergence of the basic paradigm for early diffusion research created by two rural sociologists at Iowa State University, Bryce Ryan and Neal C. Gross. The diffusion paradigm spread to an invisible college of midwestern rural sociological researchers in the 1950s and 1960s, and then to a larger, interdisciplinary field of diffusion scholars. By the late 1960s, rural sociologists lost interest in diffusion studies, not because it was ineffective scientifically, but because of lack of support for such study as a consequence of farm overproduction and because most of the interesting research questions were thought to be answered."
International: International Federation of Agricultural Journalists (IFAJ)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11170
Notes:
Booklet from the "IFAJ" file in the International Projects section of the Agricultural Communications Program records, University of Illinois., 18 pages. See Notes section of this citation., Booklet briefly describes the history, mission, and activities of this pioneering international group of agricultural journalists. Since 1956, it has served as an umbrella organization for national associations. Content of the booklet is provided in English, French, and German languages.
