14 pages, Demand exists for a workforce with graduate degrees in agricultural and environmental sciences. However, research on effective graduate student recruitment into colleges of agricultural and environmental sciences (CAES) is limited. Prospective graduate students consider distinctive factors when selecting an institution, necessitating further examination of their communication channel use. Media richness theory posits communication media are on a continuum of leanness to richness, and agricultural communicators can select the proper medium for an audience based on the message and its richness. The purpose of this study was to explore the effects of media richness during the recruitment of prospective graduate students. Nineteen graduate students representing 10 departments within a CAES participated in semi-structured interviews. Qualitative inductive coding revealed three prominent communication channel themes: online, indirect, and direct. Findings indicated participants began their journey using indirect and online channels with less personalization and moved into richer media with the capacity for immediate feedback as their interest increased. Participants expressed disappointment at online channels with outdated information because they felt impersonal. Participants preferred phone or zoom calls as rich media to understand institutional culture, valuing personalization and immediate feedback from current students.
16 pages, via online journal, Purpose: This study elucidates on how faculty supervision support to students during farm placements and other facilitating conditions influence farmer learning in the student-centred university outreach.
Methodology/Design/Approach: Cross-sectional data were collected from a sample of 283 farmers who had previously hosted students of Gulu University in the student-to-farmer university outreach. Structural equation modelling was used to analyse how faculty supervision support to students in combination with other facilitating conditions affect the formation of intentions for learning and actual farmer learning behaviour.
Findings: Faculty supervision support in the student-to-farmer outreach was found to significantly influence formation of intentions for learning (β = 0.380; t = 5.263; P < .01) and actual farmer learning behaviour (β = 0.182; t = 2.081; P < .05).
Practical implications: Faculty supervision support to students is critical to fostering lasting learning relationships in university outreach. Thus, it needs to be a part of the transformation agenda of the higher education sector for improved community linkages and innovation.
Theoretical implications: Empirical data obtained from the context of student-centred university outreach is used to extend the model of facilitating conditions.
Originality/Value: The study addresses how faculty supervision support together with farmers’ perception of student attitudes and the value of the learning content influence farmers’ learning behaviour during university outreach.
James F. Evans Collection, This article summarizes the results of a video technology survey in the College of Agricultural and Environmental Sciences at the University of Georgia. Faculty perceptions and use of alternative video systems are presented. Impacts of video technology on faculty activities and productivity are examined. Faculty adoption of video technology are described in a human capital framework. The study found that enhanced video technology would increase faculty productivity, involve more faculty in teaching activities, reduce travel time and costs, and improve communications within in the college. Strategies for developing enhanced video communications are discussed. (original)
James F. Evans Collection, The shared hopes of farm ownership in America motivated many Black farmers and educators during the nineteenth and early twentieth centuries. Although an independent Black yeomanry was not to be, and a host of factors have combined to remove Black Americans from farming, the quest has not been a vain one. Black land-grant institutions continue to redefine their mission in a changing world and in the process maintain their relevancy. (original).
Paper presented at the first national conference on agribusiness education in Australia, titled "Developing Tomorrow's Agribusiness Leaders," 1988 August 9-11; Canberra, Australia
Boone, Kristina M. (author), Paulson, Curtis E. (author), Barrick, R. Kirby (author), and Department of Agricultural Education, The Ohio State University, Columbus, OH
Format:
Journal article
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07599
Knapp, David C. (author / President, University of Massachusetts, Amherst, MA)
Format:
Book chapter
Publication Date:
1983
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07211
Notes:
AGRICOLA IND 84020734; Paper presented at the 96th Annual Meeting of State Universities and Land Grant Colleges, November 8, 1992, In: American Cooperation. Washington, D.C.: American Institute of Cooperation, 1983. p. 113-118
