14 pages, Demand exists for a workforce with graduate degrees in agricultural and environmental sciences. However, research on effective graduate student recruitment into colleges of agricultural and environmental sciences (CAES) is limited. Prospective graduate students consider distinctive factors when selecting an institution, necessitating further examination of their communication channel use. Media richness theory posits communication media are on a continuum of leanness to richness, and agricultural communicators can select the proper medium for an audience based on the message and its richness. The purpose of this study was to explore the effects of media richness during the recruitment of prospective graduate students. Nineteen graduate students representing 10 departments within a CAES participated in semi-structured interviews. Qualitative inductive coding revealed three prominent communication channel themes: online, indirect, and direct. Findings indicated participants began their journey using indirect and online channels with less personalization and moved into richer media with the capacity for immediate feedback as their interest increased. Participants expressed disappointment at online channels with outdated information because they felt impersonal. Participants preferred phone or zoom calls as rich media to understand institutional culture, valuing personalization and immediate feedback from current students.
America’s rural-urban divide seemingly has never been greater, a point reinforced by large geographic disparities in support for Donald Trump in the 2016 presidential election. But it is also the case that big cities and rural communities are more tightly integrated than ever and are increasingly interdependent, both economically and socially. This new rural-urban interface is highlighted in this collection of articles, which are organized and developed around the general concept of changing symbolic and social boundaries. Rural-urban boundaries—how rural and urban people and places are defined and evaluated—reflect and reinforce institutional forces that maintain spatial inequality and existing social, economic, and political hierarchies. This volume makes clear that rural-urban boundaries are highly fluid and that this should be better reflected in research programs, in the topics that we choose to study, and in the way that public policy is implemented.
Baker, Lauri M. (author), Settle, Quisto (author), Chiarelli, Christy (author), and Irani, Tracy (author)
Format:
Paper
Publication Date:
2011-02-01
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01524
Notes:
Paper presented in the Agricultural Communication Section of the Southern Association of Agricultural Scientists annual meeting in Corpus Christi,Texas, February 6-7, 2011. 23 pages.
O'Neil, Maureen (author / International Development Research Center, PO Box 8500 Ottawa, Ontario K1G 3H9, Canada) and International Development Research Centre , Ottawa, Canada
Format:
Speech
Publication Date:
2004
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21064
Case report about public service activities in the human dimensions program of the Department of Natural Resources, Cornell University, Ithaca, New York.
Dillon, Justin (author) and Teamey, Kelly (author)
Format:
Book chapter
Publication Date:
2002
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08793
Notes:
Pages 143-162 in Dillon, Justin, Towards a convergence between science and environmental education: the selected works of Justin Dillon. United States: Routledge, New York City, New York, 2017. 361 pages.
search through journal, This study examined the daily influences that affected the behavior of agricultural communications personnel as professional communicators. If focused on the conditions that the employees perceived as influencing their behavior and how these phenomena related to the total communications process of the department. The researcher used Strauss and Corbin's grounded theory method of qualitative research. The findings of this study suggest that changing organizational needs are affecting the professional behavior of communications personnel. The relationship between agricultural communications departments and their clientele, both internal and external, is changing because of budget-slashing priorities common throughout institutions of higher education. (original)
Harper, Joe G. (author), Olien, William C. (author), and Olien: Associate Professor, Department of Horticulture, Clemson University; Harper: Associate Professor, Department of Agricultural Education, Clemson University
Format:
Journal article
Publication Date:
1994-05
Published:
USA: National Association of College and Teachers of Agriculture, Urbana, IL
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07684
