Case study involving audience misinterpretation of an instructional film used in a developing country. Viewers saw and remembered a chicken in the background of one scene more than the main point about the need to boil water.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17076
Notes:
Pages 119-133 in Wilbur Schramm and Daniel Lerner (eds.), Communication and change: the last ten years - and the next. University Press of Hawaii, Honolulu. 372 pages.
USA: Agricultural Education, College of Education, University of Illinois, Urbana.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36308
Notes:
8 pages., Prepared in cooperation with the Agricultural Education Staff of the University of Illinois and the Illinois State Board for Vocational Education.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14042
Notes:
Chapter 20 in Crispin C. Maslog, Philippine Communication: an introduction. Philippine Association of Communication Educators, Los Banos. 1988. 375 pages.
Paine, Mark (author), Nettle, Ruth (author), and Weatherley, Jane (author)
Format:
Article
Publication Date:
2003-11-26
Published:
Australasia-Pacific Extension Network (APEN)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: C20076
Notes:
12 pages; from "Extending Extension; beyond traditional boundaries, methods and ways of thinking", APEN 2003 Forum, Hobart, Tasmania, Australia, November 26-28, 2003
Bevins, Robert J. (author) and McNabb, Coy G. (author)
Format:
Guide
Publication Date:
1983
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08178
Notes:
Theodore Hutchcroft Collection, Columbia, MO: University of Missouri, 1983. Communications Guide CM1306. 2 p. (In: North Central Regional Extension Publication no. 212)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02445
Notes:
Page 83 - Abstract of a paper presented at the International Conference of the Australasia Pacific Extension Network (APEN), Lincoln University, Christchurch, New Zealand, August 26-28, 2013. 100 pages.
Kang, Jae Tae (author), Song, Hae Kyun (author), and Lecturer, Department of Education, Gyung Sang National University, Jinju, Korea; Professor of Agricultural and Extension Education, Seoul National University, Seoul, Korea; Professor of Agricultural and Extension Education, Seoul National University, Seoul, Korea
Format:
Book chapter
Publication Date:
1984
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: C03489
Notes:
John Behrens Collection; see C03480 for original, In: Swanson, Burton E., ed. Agricultural extension : a reference manual. 2nd ed. Rome, Italy : Food and Agriculture Organization, United Nations, 1984. p. 130-143
Miiro, Dan (author), Critchley, Will (author), Van der Wal, Alie (author), and Lwakuba, Alex (author)
Format:
Book chapter
Publication Date:
2001
Published:
Uganda
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01205
Notes:
Pages 198-212 in Chris Reij and Ann Waters-Bayer (eds.), Farmer innovation in Africa: a source of inspiration for agricultural development. Earthscan Publications, Ltd., London, England. 362 pages.
