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    1. Effects of green marketing strategy on firm financial performance. The moderating role of government policy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Eneizan, Bilal M. (author), Matar, Ali (author), Al-Zawahreh, Abdelghafour (author), Alkhawaldeh, Abdelbaset M. (author), and Eneizan, Odal (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    Jordan
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11658
    Journal Title:
    Business and Economic Horizons
    Journal Title Details:
    15(2) : 304-324
    Notes:
    22 pages., Online via AgEconSearch., Researchers explored effects of green marketing mix strategy to overall performance and financial performance of firms using the case of car dealers in Jordan. Findings found promotion among the causes of effects. Government policy was revealed as having a moderating effect on the influence of education and green marketing strategy on the firm overall performance.

    2. Negotiating virtue and vice: articulations of lay conceptions of health and sustainability in social media conversations around natural beverages

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yeo, Tien Ee Dominic (author)
    Format:
    Journal article
    Publication Date:
    2014-01-09
    Published:
    International: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08558
    Journal Title:
    Environmental Communication
    Journal Title Details:
    8 (1): 39-57