Saul, Ezra V. (author), Cornehlsen, John H., Jr. (author), Devoe, Donald B. (author), Niccoll-Ehmer, Marjy (author), Hansen, Clyde J. (author), Jaffe, Jack (author), Raben, Margaret W. (author), and Zurier, Janet (author)
Format:
Report
Publication Date:
1954-10-01
Published:
USA: U.S. Naval Training Device Centerm, Port Washington, Long Island, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 193 Document Number: D07234
Notes:
Hal R. Taylor Collection. He used this as a resource in preparing materials for the Communication Training Program of the National Project in Agricultural Communications (NPAC), Michigan State University, East Lansing., Technical Report SpecDevCen 494-08-1 216 pages
Pages 86-87 in Extension Circular 541, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of a thesis for the master of science degree in agricultural extension, University of Tennessee, Knoxville. 1961. 281 pages.
USA: American Association of Agricultural College Editors (AAACE)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09584
Notes:
Delmar Hatesohl Collection, First edition. 148 pages., Nine reference units in this handbook were compiled by agricultural communications specialists in the Office of Agricultural Communications, College of Agriculture, University of Illinois.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: D07700
Notes:
Full dissertation available online at:
http://ufdc.ufl.edu/UFE0049760/00001, Executive summary of doctoral dissertation, Department of Agricultural Education and Communication, University of Florida, Gainesville. 5 pages.
Bachtiar, H. (author), Mundy, P. (author), and Iowa State University and the University of Wisconsin-Madison, USA; Central Research Institute for Food Crops, Indonesia
Format:
Manual
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: C08797
Notes:
James F. Evans Collection, Published by the Department of Journalism and Mass Communication. Iowa State University, Ames, Iowa 50011, USA. 1992.
Bowman, Brittany (author), Settle, Quisto (author), North, Elizabeth Gregory (author), Lewis, Kerri Collins (author), and Oklahoma State University
Mississippi State University
Format:
Journal article
Publication Date:
2018
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10159
18 pages, via online journal, Extension is often called the “best-kept secret” having low awareness with the public but high satisfaction with clientele. Extension services nationwide have faced budget cuts, creating a need for the organization to re-evaluate its activities, including how it communicates with its stakeholders. While Extension personnel are the ones who will do most of the communicating, their supervisors impact the personnel’s actions, which means it is important to assess both groups. A survey was conducted with Extension personnel and their supervisors in Mississippi assessing engagement in communications activities and perceptions of those activities, as well as personnel’s preference of professional development activities. Personnel reported higher use, comfort, and importance of more traditional (e.g. making a speech) and written activities (e.g. writing a promotional handout) than media-relations activities (e.g. being interviewed for TV), social media-related activities (e.g. managing a Twitter account), and visual communication activities (e.g. graphic design). Supervisors perceived individual communications activities as less important overall than personnel did, and although supervisor and communication scores for use and comfort/capability were similar for most communication activities, there were noticeable exceptions. Additionally, personnel preferred professional development activities that were hands-on or showing the activities first-hand (e.g. demonstrations and field days). Future research should be expanded to other states, conducted in a case study format to study specific relationships, and involve qualitative components. Extension should ensure clear supervisor-communication dialogue on prioritizing communication activities, provide training on communication activities with low use and comfort, and utilize early innovators who are comfortable using newer communication activities.
Agricultural Experiment Station Editors (author / University of Wisconsin)
Format:
Proceedings
Publication Date:
1919
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11857
Journal Title Details:
pp. 79-84
Notes:
Presentation at The Sixth Annual Conferences of The American Association of Agricultural College Editors at Knoxville, TN, June 20-22, 1918, Proceedings of The Fourth, Fifth, and Sixth Annual Conferences of The American Association of Agricultural College Editors by Subject Term(s)
Agricultural Communicators in Education (ACE) in 1919
25 pages., via online journal., Designers are trained professionals who understand how to effectively visually communicate based on executing principles of design and an understanding of their audience. Within the beef seedstock industry, ad design varies widely in terms of technical effectiveness, but how do those differences affect potential customers? This study tested the effects of seedstock ad’s graphic design on the viewer’s trust and credibility among 561 Angus cattle producers. Our results show the graphic design of a beef seedstock ranch ad promoting an upcoming bull sale did not influence producers’ perceptions of trust and credibility. However, results did reveal better designed ads are positively related to producers’ trust of that brand. We suggest the study results were influenced by a first impression established through the brand description presented to all treatment groups, which illustrates beef seedstock buyers may be more reliant on other informational cues than design to inform their purchasing decisions. Future research is needed to parcel out effects of the brand information relative to the design aspects of the ad.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23214
Notes:
Associate Press Online via Lexis-Nexis. 2 pages., Report on the new food pyramid introduced by the U.S. Department of Agriculture. "Internet users have visited the site an estimated 670 million times in the past three months."
USA: Human Engineering Division, Special Devices Center, Port Washington, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 193 Document Number: D07233
Notes:
Hal R. Taylor Collection. He used this as a resource in preparing materials for the Communication Training Program of the National Project in Agricultural Communications (NPAC), Michigan State University, East Lansing., SpecDevCen 494-08-1 103 pages
This article is maintained in the office of the Agricultural Communications Program, University of Illinois, Urbana-Champaign -- "International" file section -- "OCIAC" file folder., Author argues for pretesting illustrations and graphics in communications related to agriculture.
17 pages, via online journal, Prior research has indicated that the incorporation of computer-based peer review into writing instruction increases student engagement, improves student performance, and increases student perceptions of self-efficacy. This study used a quasi-experimental untreated control group design to examine the impact of computer-based peer review on student performance and perceived self-efficacy in an undergraduate agricultural graphic design course. The impact of participation in computer-based peer review on performance scores was investigated using a MANOVA. After two rounds of peer review, students improved their overall course performance by one-half letter grade. Perceptions of self-efficacy were further analyzed using a one-way repeated measures ANOVA. Most (54.17%) students who participated in the computer-based peer review process reported increases in perceived self-efficacy in graphic design. The findings from this study indicate the benefits of computer-based peer review extend to instruction in graphic design courses.
Littlefield, Joanne (author / Abraham Baldwin Agricultural College)
Format:
Presentation
Publication Date:
2020-10-26
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11942
Notes:
PowerPoint visuals from webinar presented to the Society of Agricultural Communication Scholars on October 26, 2020. 16 pages., Presentation featuring techniques and principles of incorporating visual communication into agricultural communication teaching and research efforts.
14 pages., via online journal., In public health, politics, and advertising, interactive content spurred increased elaboration from audiences that were otherwise least likely to engage with a message. This study sought to examine interactivity as an agricultural communication strategy through the lens of the Elaboration Likelihood Model. Respondents were randomly assigned a static or interactive data visualization concerning the production of peaches and blueberries in Georgia, then asked to list their thoughts in accordance with Petty and Cacioppo’s thought-listing measure. Respondents significantly exhibited higher elaboration with the interactive message as opposed to the static, extending the results of past research in other communication realms to agricultural communication as well. This increase in attitude and cognition encourages agricultural communicators to pursue the use of more interactive elements in their messaging.
8 pages., More than 800 Australian adults responded to an electronic questionnaire distributed via email and social media. Respondents "were challenged to accurately perceive silhouettes corresponding to an obese body mass index (BMI) in themselves and others. Misperception of weight status was more likely to exist among those with a BMI less than 18.5 - or 30 or more ("overweight" and "obese"). "Silhouettes may act as an effective visual cue in initiating weight related discussions."
USA: International Cooperation Administration, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 193 Document Number: D07248
Notes:
Hal R. Taylor Collection., Contains three units: Bibliography, A-V Materials and Trade Journals. 116 pages., Resource used in the Communication Training Program of the National Project in Agricultural Communications (NPAC), headquartered at Michigan State University, East Lansing.
24 pages., Online via UI e-subscription, Researchers examined colors and pictures of food and drinks to determine what, if any, impact these aspects have on consumer beliefs regarding important product characteristics. Findings suggested that even when very concrete verbal information is used, graphical representations had a significant and long-term effect on product beliefs and purchase intentions.
15 pages, Online via keyword search of UI Library eCatalog, Authors noted great strides in presentation of agricultural data during the period between World War I and World War II. They emphasized the further need for researchers to add maximum usefulness to their findings by making them available, and in useful form. This article described some of the requirements and approaches for doing so, including training needs.
