Hayes, Jack (author / Editor, Yearbook of Agriculture, USDA)
Format:
Report
Publication Date:
1967
Published:
USA: Office of Information, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: D10784
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, 66 pages., Informal history of the U.S. Yearbook of Agriculture, 1849-1967. Describes topical and publishing highlights of individual years.
Rodriguez, Lulu (author / Assistant Professor, Department of Journalism and Mass Communication, Iowa State University, Ames, IA)
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07843
Notes:
James F. Evans Collection, Mimeographed, 1994. 8 p. Paper presented at the International Agricultural Communicators in Education Conference, Moscow, ID/Pullman, WA, July 16-20, 1994.
Gifford, Claude W. (author / Director, Office of Communication, U.S. Department of Agriculture)
Format:
Correspondence
Publication Date:
1973-09-18
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: D10741
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection. 9 pages., In a memo to the U.S. Secretary of Agriculture, author identifies elements of effective communications management within an organization. He describes steps taken to achieve it in the USDA, and responds to suggestions of an ad hoc committee.
Personal interviews with 336 small-acreage sugarcane growers indicated that less than half had any knowledge of the public extension services available. Growers who were aware of extension services and sought information from extension achieved substantially higher average yields than growers who did not. Authors recommended that the Pakistan government review current extension services and consider strengthening them.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: D10744
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, U.S. Secretary of Agriculture's Memorandum No. 1798, signed by Earl Butz. 4 pages., Establishes the Department of Communication, USDA. Memorandum involves responsibilities, delegations of authority, and immediate actions to be taken. Replaces the current Office of Information.
15 pages., Many U.S. state governments have programs that promote the food grown or made within their state. In this study, the websites of 41 such programs were analyzed for indicators of stewardship, a framework concerned with relationship cultivation. Several of the indicators were observed commonly, demonstrating a generally balanced use of stewardship strategies by the programs. The websites also provided a platform to grow relationships between producers and consumers. One recommendation for managers of statewide food promotion programs, or similar umbrella food brand programs, is to examine their own websites to ensure indicators of all stewardship strategies are present. Though most websites examined in this study posted mission statements, for example, not all of them did. Expressions of gratitude to multiple stakeholder groups were also lacking on many of the websites. Another recommendation for managers is to implement some of the more creative ways programs have practiced stewardship such as giving audiences opportunities to co-create content. Overall, this analysis showed that state-run food promotion programs function as public relations and agricultural communications tools.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01230
Notes:
Pages 223-238 in Steven A. Wolf (ed.), Privatization of agricultural information and agricultural industrialization. CRC Press, Boca Raton, New York, New York. 299 pages.
Open access., Presented at a meeting of the National Education Association, New York City, New York, July 6, 1916., "The press needs education extension as much as education extension needs the press, 'useless each without the other'." Author explained reasons and cited an example. "Journalism has had its extension work mapped out by conditions entirely apart from commercial activity."
