6 pages., (Special Issue from the 17th International Nitrogen Workshop), Via online Journal, Substantial improvements of agricultural systems are necessary to meet the future requirements of humanity.
However, current agricultural knowledge and information systems are generally not well suited to meet the
necessary improvements in productivity and sustainability. For more effective application of research output,
research producers and research consumers should not be considered as separate individuals in the knowledge
chain but as collaborating partners creating synergy. The current paper investigates the relationships between
scientists and stakeholders and identifies approaches to increase the effectiveness of their communication.
On-farm research has proven to be an effective means of improving exploitation of research output at farm level
because it connects all relevant partners in the process. Furthermore, pilot farms can act as an effective platform
for communication and dissemination. Regional networks of pilot farms should be established and connected
across regions
17 pages., via online journal, Calls for improved targeting of conservation resources are increasingly common. However, arguments for improving the effectiveness and efficiency of agricultural conservation programs through proactive targeting are often tempered by questions regarding political feasibility. Such questions rest on an assumption that there will be resistance to these approaches, whether from farmers, farm groups, or elected officials, yet there is little research-based evidence supporting that assumption. Analysis of data on Iowa farmers’ attitudes toward targeted conservation indicates that most farmers support targeted approaches. Specific factors associated with endorsement of targeted approaches include awareness of agriculture's environmental impacts, belief that farmers should address water quality problems, having experienced significant soil erosion, belief that extreme weather will become more common, participation in the Conservation Reserve Program, and belief that farmers who have natural resource issues are less likely to seek conservation assistance. Concerns about government intrusion were negative predictors of support for targeted approaches.
Campbell, Hugh (author), Hunt, Lesley (author), Rosin, Chris (author), and Fairweather, John (author)
Format:
Abstract
Publication Date:
2013-08
Published:
New Zealand
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02419
Notes:
Page 30 - Abstract of a paper presented at the International Conference of the Australasia Pacific Extension Network (APEN), Lincoln University, Christchurch, New Zealand, August 26-28, 2013. 100 pages.
16 pages., via online journal, The sustainable intensification of animal production systems is increasing as a consequence of increased demand for foods originating from animals. Production diseases are particularly endemic in intensive production systems, and can negatively impact upon farm animal welfare. There is an increasing need to develop policies regarding animal production diseases, sustainable intensification, and animal welfare which incorporate consumer priorities as well as technical assessments of farm animal welfare. Consumers and/or citizens may have concerns about intensive production systems, and whether animal production disease represent a barrier to consumer acceptance of their increased use. There is a considerable body of research focused on consumer willingness-to-pay (WTP) for improved animal welfare. It is not clear how this relates specifically to a preference for reduced animal production disease incidence in animal production systems. A systematic review and meta-analysis were conducted to establish the publics’ WTP for farm animal welfare, with a focus on production diseases which arise in intensive systems. Systematic review methodology combined with data synthesis was applied to integrate existing knowledge regarding consumer WTP for animal welfare, and reduced incidence of animal production diseases. Multiple databases were searched to identify relevant studies. A screening process, using a set of pre-determined inclusion criteria, identified 54 studies, with the strength of evidence and uncertainty for each study being assessed. A random effects meta-analysis was used to explore heterogeneity in relation to a number of factors, with a cumulative meta-analysis conducted to establish changes in WTP over time. The results indicated a small, positive WTP (0.63 standard deviations) for farm animal welfare varying in relation to a number of factors including animal type and region. Socio-demographic characteristics explained the most variation in the data. An evidence gap was highlighted in relation to reduced WTP for specific production diseases associated with the intensification of production, with only 4 of the 54 studies identified being related to this. A combination of market and government based policy solutions appears to be the best solution for improving farm animal welfare standards in the future, enabling the diverse public preferences to be taken into consideration.
Garrett M. Steede (author), Courtney Meyers (author), Nan Li (author), Erica Irlbeck (author), Sherice Gearhart (author), and Texas Tech University; University of Minnesota - Twin Cities
Format:
Journal article
Publication Date:
2018
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10103
Article 4; pgs. 1-16, On January 1, 2017, the final rule of the Veterinary Feed Directive (VFD) was put into place requiring
antibiotics approved for both humans and animals to be discontinued for growth promotion. This change was
brought on by the role growth promoters in livestock production play in the development of antibiotic
resistance. Antibiotic resistance increases the costs associated with human health care by increasing the length
of stays in the hospital and requiring more intensive medical care for patients. The purpose of this study was to
explore sentiment and characteristics of social media content and the characteristics of the key influencers
whose opinions had the greatest amount of reach on social media in regard to antibiotic use in livestock and
antibiotic resistance. Nuvi, a social media monitoring program, provided sentiment for each tweet and coded
64.8% of the content (n = 129) as negative compared to 38.2% (n = 76) humans coded as negative. The
contrast between human coders and Nuvi indicates there could be discrepancies between how Nuvi codes
content and the way a human might interpret the content. No key influencer discussed antibiotic use in
livestock positively. Findings suggest agricultural communicators should not rely completely on the output
from sentiment analysis programs to evaluate how the public discusses issues related to agriculture,
particularly controversial issues. Further, agricultural communications practitioners should prioritize
monitoring the content shared by key influencers in an effort to better understand the content being shared by
the most influential users. Recommendations for future research are provided.
Gifford, Claude W. (author / Director, Office of Information, U.S. Department of Agriculture)
Format:
Speech
Publication Date:
1971-06-22
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 59 Document Number: D10723
Notes:
9 pages., Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, In his new position, author describes his perspectives about "who we work for," with what basic purpose, using what guidelines, and by what means.
18 pages., Via online journal, This paper provides an analysis of the growth in environmental and labelling schemes (ELIS), using a dataset of 544 schemes introduced between 1970 and 2012 covering 197 countries. General trends drawn from this dataset and an examination of relevant trademarks support a rapid but slowing increase in the number of ELIS. The analysis also shows both the diversity and unequal growth of ELIS according to different characteristics, such as communication means, channels, scope, and the standards on which they are based. The analysis further outlines the dual nature of the evolution of ELIS over time, driven by the combination of an increase in the number of “traditional” ELIS, such as single-issue environmental seals, and the emergence of more recently introduced types of ELIS, including environmental footprints. This combination highlights the tension between increased competition among similar ELIS and the emergence of new schemes potentially less exposed to direct competition but facing larger entry challenges.
22 pages., Via online journal, Private consumption is increasingly being blamed for resource depletion and environmental degradation, and the discourse of ascribing environmental responsibility to the individual consumer has become a part of mainstream policy-making. Measures aimed at promoting consumers' voluntary engagement through sustainable consumption now constitute an important part of public sustainability strategies. Nevertheless, the actual progress made in changing people's consumption patterns in a more sustainable direction has been modest. Based on a quantitative and a qualitative content analysis of articles on environmentally sustainable consumption of meat published in five national and regional newspapers in Norway between 2000 and 2010, it is argued in this article that an important reason for the lack of both political and consumer engagement in the issue can be attributed to a discursive confusion that arises from a simultaneous existence of mainly two clashing discourses on what is actually environmentally sustainable consumption of meat. One that is focusing on the environmentally malign aspects of consumption and production of (especially) red meat, and another that is focusing on the environmentally benign aspects of production and consumption of red meat. The findings imply that the lack of consensus on the character of the problem constitutes a major barrier for the opportunity to change people's consumption patterns in a more environmentally sustainable direction through the use of voluntary measures.
Ike, Chinweoke Uzoamaka (author), Tranter, Richard (author), and Gadanakis, Yiorgos (author)
Format:
Conference paper
Publication Date:
2021-03-29
Published:
UK: Agricultural Economics Society, The
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13166
Notes:
14 pages, To diversify the Nigerian economy and reduce dependency on food import, the Agricultural
promotion policy (APP) was developed and implemented in 2016. This policy aims to move
Nigerian agriculture to a commercial sector to ensure the creation of sustainable jobs and
wealth. However, little is known about the effects of the policy on biodiversity, dietary
diversity, and employment and income of the small-scale farmers who form the greater
proportion of the food producers. The study aims to assess the effectiveness of APP in
achieving social justice particularly for small-scale farmers, environmental sustainability and
economic viability through sustainable agriculture. To assess the effectiveness of APP, focus
groups discussions were held in six local governments in the North East geopolitical zone of
Nigeria. APP food security thrusts of strategic national food reserve, proper use of
agrochemicals and tractors, focus on forest food harvest and government support for large
scale and specialised farms are very effective for securing food price stability. Moreover, food
crop fortification is very effective in providing income support for households as it is the focus
on forest food harvest, and access to credit and labour subsidies for small farmers.
Encouraging organic farming is very effective in securing access to and availability of diversity
of food, biodiversity and employment. Food diversity, soil fertility, biodiversity and
employment also benefited from the provision of credit and labour subsidies. The outcome
of this discussion is important for shaping the Nigerian food system. Though the APP thrusts
are geared towards achieving sustainable development, Nigerian policy authorities should
focus more on encouraging organic farming, credit and labour subsidies for the smallholder
farmers, creating balance diet awareness, and forest preservation and food harvest to achieve
food security, environmental sustainability and employment.
9 pages., Via online journal., This paper looks at how knowledge has been communicated within a multi-layered water governance structure in order to manage non-point source (NPS) pollution in South Korea. Since 28,300 ha of wetlands were reclaimed in Saemangeum, on the western side of the country, in 2006, the artificial lake created has suffered from chronic pollution. For the purposes of integrated water management, a water governance structure was formed linking organisations ranging from local to national scales. Despite institutional efforts to implement integrated water management and a governance approach, knowledge of NPS pollution and its management was produced and communicated among certain stakeholders only, such as policy and technical experts. In-depth interview and archival analysis of this research attempt to explain why and how the loss of knowledge communication occurred in this context. The first result of this research illustrates that, while knowledge communication has been smooth at the national and provincial layers, it has not taken place efficiently through to the local layer. When it comes to local farmers and governmental organisations and experts in particular, knowledge nodes have not functioned. Second, the research suggests that non-communication of knowledge has been mobilised as a professional strategy. Actors at the local layer have prioritized their professional interests and intentionally avoided knowledge communication with other department or ministries. Local and community actors have chosen not to provide farmers information. We conclude by discussing policy implications for knowledge communication and inclusive water governance.
8 pages., Via online journal., Increasing concerns about farm animal welfare have led to an increase in the availability of welfare-friendly-products (WFP), but little is known about how much more consumers are willing-to-pay (WTP) for WFP or about their buying trends in Latin America. In this study, a survey was given to 843 meat consumers in the city of Toluca, Mexico. The results show that consumers were interested in farm animal welfare issues and their ethical, sociological and economic implications, as in Europe. The people surveyed also conveyed a high level of empathy with animal feelings and emotions, however they clearly demanded more information and regulations related to farm animal welfare. The majority of respondents expressed that they were WTP more for properly certified WFP, but mostly based on the benefits in terms of product quality and human health. If the demand for WFP begins to increase in Mexico, the supply chain should consider a certification system to guarantee product origin based on current conditions.
