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Search Results
2. Climate-change communication within public natural resource agencies: lessons learned from the U.S. forest service
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Laatsch, Jamie (author) and Ma, Zhao (author)
- Format:
- Online journal article
- Publication Date:
- 2016-01-26
- Published:
- USA: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10130
- Journal Title:
- Society & Natural Resources
- Journal Title Details:
- 29(10) : 1169-1185
- Notes:
- 17 pages., via online journal, By analyzing interview and survey data from U.S. Forest Service employees, we examined the strategies used for communicating about climate change within the agency and their effectiveness from the perspective of agency employees. We found a limited awareness among employees regarding climate policy. We found that horizontal information flow through informal social networks was an important way in which climate-change information was communicated. We also found a lack of confidence among employees in their ability to provide feedback to agency leadership. Our results suggest that (1) agency leadership’s ability to set priorities and deliver positive vision is important for increasing employee awareness and inspiring actions, (2) the agency could play a role in facilitating formal and informal networking among employees, and (3) using advanced information technologies may contribute to information flow horizontally and vertically, formally and informally.
3. Following the leader: using opinion leaders in environmental strategic communication
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dalrymple, Kajsa E. (author), Shaw, Bret R. (author), and Brossard, Dominique (author)
- Format:
- Online journal article
- Publication Date:
- 2013-09-17
- Published:
- USA: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10143
- Journal Title:
- Society & Natural Resources
- Journal Title Details:
- (26)12: 1438-1453
- Notes:
- 16 pages., Via online journal., This study explores potential factors that lead to environmental opinion leadership behaviors such as informing the public about environmental issues and encouraging preventative behaviors among various social groups. Building on the theoretical framework of the diffusion of innovations model, these analyses explore the effects that mass media may have on perceptions of self-efficacy among opinion leaders and how self-efficacy may, in turn, encourage leaders to communicate about aquatic invasive species (AIS) to others in their social networks. Results indicate that mass media and governmental media can have both a positive and negative influence on levels of self-efficacy, and that opinion leaders with higher levels of self-efficacy are more likely to participate in behaviors that could potentially influence their social network(s). These findings not only highlight factors that influence opinion leadership regarding advocacy of environmental behaviors, but also offer insights as to how future campaigns can work with these groups to promote prevention strategies.
4. What an agency administrator needs to know about his information director
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rathbone, Robert B. (author / Director, Information Division, Agricultural Research Service, U.S. Department of Agriculture)
- Format:
- Correspondence
- Publication Date:
- 1973-02-20
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: D10739
- Notes:
- Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection. 3 pages.