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Search Results
2. Working smarter for your branded and promotional merchandise needs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Paine, Josh (author / University of Georgia) and Lord, Lori (author / University of Georgia)
- Format:
- Presentation
- Publication Date:
- 2018-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09914
- Notes:
- Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 30 pages. PowerPoint.
3. Business angles for the local makers movement
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Taylor, Susan Johnston (author)
- Format:
- Article
- Publication Date:
- 2017
- Published:
- USA: Donald W. Reynolds National Center for Business Journalism, Arizona State University, Phoenix.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11682
- Notes:
- 2 pages., Via online article., Report on how local makers and crafting movements are unfolding for artisans, small-batch food producers, and other local makers. Identifies possible story angles for journalists.
4. The effect of relationship characteristics on buying fresh flowers as romantic Valentine's Day gifts
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lai, Yen-Chun (author), Huang, Li-Chun (author), and National Taiwan University National Science Council of Taiwan
- Format:
- Journal article
- Publication Date:
- 2013-02
- Published:
- Taiwan: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10357
- Journal Title:
- HortTechnology
- Journal Title Details:
- 23(1) : 28-37
- Notes:
- 10 pages., Via online journal., A high percentage of fresh flowers sold are consumed as gifts in many countries, such as Taiwan, Japan, and the United States. As gift consumption is so important for the sales of fresh flowers, consumer behavior in floral gift giving is investigated in this research. This study explored the consumer decision to purchase fresh flowers as a romantic gift for Valentine’s Day based on 1) relationship stage, 2) affection, and 3) satisfaction with the relationship. The statistical results, based on the data of 366 valid questionnaires collected from a self-administered questionnaire survey, showed that the relationship stage of “personality need fulfillment,” the affection of “passion,” and relationship satisfaction significantly influenced the consumer decision of whether to purchase fresh flowers as romantic Valentine’s Day gifts. Consumers were more likely to buy their intimate partners fresh flowers when they perceived their personality need, such as the need of being loved, was fulfilled in the relationship. When strongly passionate about that relationship, they tended to give fresh flowers in conjunction with other gifts. However, when consumers were more satisfied with their romantic relationships, they were less likely to buy their intimate partners fresh flowers. The study results have valuable implications for florists’ business alliances and advertising campaign development for promoting floral gifts efficiently.
5. Incentive advertising in food marketing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gallo, Anthony E. (author)
- Format:
- Journal article
- Publication Date:
- 1979
- Published:
- USA: AgEcon
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10579
- Journal Title:
- National Food Review
- Journal Title Details:
- 07(1) : 22-23
- Notes:
- 2 pages., via database., Incentive advertising, the offering of merchandise to encourage the purchase, sale, or dealing in a particular product, is an important part of the food industry's advertising effort. Approximately I out of every 4 food promotion dollars is spent on some form of an incentive offer. Coupons, which, by contrast reward the purchaser with a discount, and media advertisements which are both informative and image creating, account for the remaining portion of the food advertising bill.