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    Start Over Subject Term generational differences

    3. Farming question, the: intergenerational linkages, gender and youth aspirations in rural zambia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Oluwafemi Ogunjimi, Thomas Daum (author) and Kariuki, Juliet (author)
    Format:
    Journal article
    Publication Date:
    2022-11-28
    Published:
    United States: Wiley Online
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12768
    Journal Title:
    Rural Sociology
    Journal Title Details:
    Online
    Notes:
    37pgs, With agriculture considered key to generating jobs for Africa's growing population, several studies have explored youth aspirations toward farming. While many factors explaining aspirations have been well studied, little is known about the actors' shaping aspirations. We developed a novel framework that focuses on the factors and actors shaping the formation and actual aspirations of rural youth and applied a unique “whole-family” approach based on mixed-methods data collection from adolescents (boys and girls) and corresponding adults. We applied this approach in rural Zambia, collecting data from 348 adolescents and adults in 87 households. The study finds that parents strongly shape youth aspirations—they are much more influential than siblings, peers, church, and media. Male youth are more likely to envision farming (full or part-time) than female youth. The male preference for farming reflects their parent's aspirations and is reinforced by the patriarchal system of land inheritance. Parents' farm characteristics, such as degree of mechanization, are also associated with aspirations. We recommend a “whole- family” approach, which acknowledges the influential role of parents, for policies and programs for rural youth and a stronger focus on gender aspects.

    4. Identifying Generational Differences to Target Extension Programming when Discussing Genetic Modification

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Beattie, Peyton (author), Lamm, Alexa J. (author), Rumble, Joy N. (author), and Ellis, Jason D. (author)
    Format:
    Online journal article
    Publication Date:
    2018
    Published:
    United States: The American Association for Agricultural Education
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11320
    Journal Title:
    Journal of Agricultural Education
    Journal Title Details:
    59(3) : 154-168
    Notes:
    15 pages., via online journal, Genetic modification (GM) science has received considerable pushback from consumers despite the research finding GM products are safe for consumption. This may be partly due to the disconnect between consumers and farms since most consumers are disconnected from the farm by at least three generations. The largest consumer population is composed of millennials, which is the generation furthest removed from the farm which may mean they need to be educated differently about GM science than other generations. The purpose of this research was to determine if there were generational differences regarding the perceived attributes of GM science to inform the development of extension programs designed to educate consumers about GM science. A survey was used to collect consumers’ perceptions of GM science. The respondents were grouped into generational classifications and perceptions between groups were compared. The findings revealed generations do perceived GM science differently and extension programs should be designed for specific generational audiences.

    5. Identifying levels of engagement in the local food systems by generation in the state of Georgia, U.S.A

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tidwell, Abraham (author), Lamm, Alexa J. (author), and Association for Communication Excellence (ACE) University of Georgia
    Format:
    Online journal article
    Publication Date:
    2020-02
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11310
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    104(1)
    Notes:
    12 pages., via online journal, Local food systems are an emerging way for communities to build vibrant economies, improve health outcomes, and limit their environmental impact. Studies have shown local food engagement differs significantly between generations; however, what remains unclear is how generations’ perceptions and engagement compare to each other so the agricultural community can most effectively communicate about local food systems. Leveraging audience segmentation theory from social marketing, this study sought to address how the five living generations in the United States – Generation Z, Millennials, Generation X, Baby Boomers, and The Silent Generation – perceived and engaged with local food systems. To address this question, a non-probability opt-in sampling of 863 adults in the state of Georgia was used. Each participant was asked four questions pertaining to different aspects of local food systems – the purchase of local foods from grocery stores, use of local food markets, participation in local food events, and level of engagement with local food related media. Millennials and Generation X’ers expressed significantly higher levels of engagement with local food systems when compared to Baby Boomers and The Silent Generation, this was not observed between Generation Z and any other group. While Millennials and X’ers engaged at higher levels, significant opportunities remain for engagement through generation-specific media to turn the universal tepid interest in local food systems into action. Future research should seek to identify the relationship between generational media preferences and how effective they are at transforming interest in local food systems into action.