30 pages, via online journal, Environmental journalists, as gatekeepers, often become arbiters of risk and benefit information. This study explores how their routine news value judgments may influence reporting on marine aquaculture, a growing domestic industry with complex social and ecological impacts. We interviewed New England newspaper journalists using Q methodology, a qualitative dominant mixed-method approach to study shared subjectivity in small samples. Results revealed four distinct reporting perspectives—“state structuralist,” “neighborhood preservationist,” “industrial futurist,” and “local proceduralist”—stemming from the news value and objectivity routines journalists used in news selection. Findings suggest implications for public understanding of, and positionality toward, natural resource use and development.
17 pages., via online journal article, The Sustainable Forestry and African American Land Retention
Program (SFLR) was launched in 2012 to increase adoption of sustainable forestry practices among African American landowners in
the southeastern United States to prevent land loss, increase forest
health, and build economic assets. One of its main goals was to
build communication networks through which African American
landowners could obtain and share information about forestry practices and landowner assistance programs independent of public agencies. To measure and examine the growth of these communication
networks over a three-year period (2014-2017), we conducted 87
interviews with landowners (24 of whom were interviewed multiple
times), SFLR personnel, and Federal and State staff members in
North Carolina. We used complementary methods of data gathering
and analysis, including social network analysis and qualitative analysis. Our results showed expanding communication networks will be
sustained independently of the program over time, although there is
still a heavy reliance on program personnel.
10 pages, via online journal, Model farmers are a common feature of many developing world agricultural extension networks within which they demonstrate new cultivation techniques and technologies to local communities. The diverse political-economic and socio-cultural roles that such farmers assume, however, are rarely afforded critical scrutiny. To do so, we emphasise the ways in which model farmers facilitate not only the production and transfer of knowledge but also of materials and legitimacy. These transfers occur both horizontally to community members and vertically through linkages with extension agents, research institutions and private sector interests. We establish how these transfers have important impacts upon both efficiency and equity. To illustrate, we use examples of model farmers drawn from research on hybrid rice dissemination in Mandya district, Karnataka. Despite having the same official functions within the extension network, the model farmers we surveyed assumed strongly different roles with notable implications for the effectiveness of knowledge transfer alongside equity considerations.
Chodil, Katie (author), Meyers, Courtney (author), Irani, Tracy (author), and Baker, Lauri (author)
Format:
Abstract
Publication Date:
2008-06-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27730
Notes:
Abstract available in CD and print formats., Paper presented to the Research Special Interest Group at the annual meeting of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences, in Traverse City, Michigan, June 10, 2008.
Knight, John G. (author / University of Otago, NZ), Mather, Damien W. (author / University of Otago, NZ), and Holdsworth, David K. (author / University of Otago, NZ)
Format:
Journal article
Publication Date:
2008
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28438
Cartmell, D. Dwayne II (author) and Naile, Traci L. (author)
Format:
Paper
Publication Date:
2007-02-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25600
Notes:
Retrieved March 19, 2007, Presented to the Agricultural Communications Section, Southern Association of Agricultural Scientists Annual Meeting, Mobile, Alabama, February 3-6, 2007. 16 pages.
Newsplex at the University of South Carolina., Author argues that the only things about convergence that are new are some terms and the fact that duties once the prerogative of the news editor and the photographer and techniques used in newspapers and magazines now are relegated to the news reporter.
Content analysis of newspaper and television coverage provides an overview, for the first time, of the frequency, depth and range of coverage of agricultural issues in the Swiss media in 2004. Authors observe that "it may be concluded that media coverage of farming issues is somewhat superficial."
Ruth, Amanda M. (author) and University of Florida
Format:
Dissertation
Publication Date:
2005
Published:
Ann Arbor: ProQuest
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 17 Document Number: D10470
Notes:
224 pages., ISBN: 9780542353819, 0542353814, Via ProQuest Dissertations and Theses., The purpose of this study was to explore the culture of agricultural communication professionals in their role as the source of agricultural information for the news media. Research indicates there is a lack of understanding and appreciation for agriculture throughout the general public. As a result, communicating agricultural information is important in creating an informed public. Agricultural communication professionals are assigned the task of communicating agricultural information and issues to a non-agrarian society, a tremendous responsibility.
The majority of individuals receive information about scientific topics, specifically agriculture, through mass media channels. In accordance to existing literature on gatekeeping and agenda building concepts of communication, this group of communicators play a significant role in the dissemination of agricultural information through mass media channels. Therefore, an investigation of the media relations environment of agricultural communication professionals allowed this study to make a unique contribution to communications theory and the field of agricultural communications.
This applied-exploratory study utilized qualitative methodology in order to gather rich data from participants. Through 12 in-depth interviews and three online asynchronous focus groups, a snowball sample of agricultural communication professionals shared their media relations perceptions, experiences, and strategies. Using multiple source and method triangulation methods, data were pooled and analyzed using inductive analysis techniques.
Findings from the study are categorized into three metathemes that describe the significant results of the study: the culture of agricultural communication professionals in regard to media relations, the agricultural source-reporter relationship as well as relationship building strategies, and the communication decision and choices made when communicating with the news media. Overall, the findings in this study bring to light the crossroads that agricultural communication professionals are encountering. Participants implied they are currently experiencing a defining moment in the profession, one that could easily advance or deteriorate the profession.
The study provided direction for theory and practice, which includes a foundation for research in agricultural media relations and suggestions for moving a passive culture of communicators to a more active and highly effective culture.
5 p., Ari Mwachofi, Ph.D., principal investigator of the research project titled "Developing a Rehabilitation Service Delivery Model for Minority Farmers With Disabilities," describes how personal contact, developing trust with farmers, and collaborating with community leaders enhances his study. The project's purpose is to build an effective model of service delivery to minority farmers who have traditionally been underserved. The study involves farmers from the Lower Mississippi Delta states of Arkansas, Louisiana and Mississippi.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11973
Journal Title Details:
22 pages
Notes:
The document is available in electronic or paper format, Paper presented to the Research Special Interest Group, 2001 ACE/NETC Meeting, Toronto, Canada, 28 July- 01 August 2001
Thomson, Joan S. (author) and Stringer, Sharon B. (author)
Format:
Conference proceedings
Publication Date:
2001-07-28
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11978
Journal Title Details:
9 pages
Notes:
The document is available in electronic or paper format, Paper presented to the Research Special Interest Group, 2001 ACE/NETC Meeting, Toronto, Canada, 28 July- 01 August 2001
The Research Special Interest Group, Agricultural Communicators in Education (ACE), 25 july 2000, Washington, D.C. (author)
Format:
Proceedings
Publication Date:
2000-07-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11217
Journal Title Details:
128 pages
Notes:
Proceedings of the Agricultural Communicators in Education (ACE): Research Paper Presentations, 25 July 2000, Washington, D.C.
The Research Special Interest Group, Agricultural Communicators in Education (ACE), 25 July 2000, Washington, D.C.
Thomson, Joan S. (author) and Stringer Sharon B. (author)
Format:
Proceedings
Publication Date:
2000-07-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11220
Journal Title Details:
page 37-52
Notes:
Also includes discussant remarks in Session II Discussant comments by Robert Agunga at page 75-76, Proceedings of the Agricultural Communicators in Education (ACE): Research Paper Presentations, 25 July 2000, Washington, D.C.
The Research Special Interest Group, Agricultural Communicators in Education (ACE), 25 July 2000, Washington, D.C.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11221
Journal Title Details:
page 53-74
Notes:
Also includes discussant remarks in Session II Discussant comments by Robert Agunga at page 75-76, Proceedings of the Agricultural Communicators in Education (ACE): Research Paper Presentations, 25 July 2000, Washington, D.C.
The Research Special Interest Group, Agricultural Communicators in Education (ACE), 25 July 2000, Washington, D.C.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16797
Notes:
Thesis, Master of Arts, University of Missouri. 97 pages, Examines the beliefs of the ag media, farmers, land grant researchers and government agency personal concerning sustainable agriculture.
Richardson, Don (author) and Rajasunderam, C.V. (author)
Format:
Book chapter
Publication Date:
1998
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36219
Notes:
Section 4 in Don Richardson and Lynnita Paisley (eds.), The first mile of connectivity, Communication for Development, Food and Agriculture Organization of the United Nations, Rome, Italy. Via online. 7 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 103 Document Number: C08837
Notes:
The 93rd annual meeting of the Southern Association of Agricultural Scientists --Communications Section. Greensboro, North Carolina. February 4-7, 1996; p. 61-68
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C12782
Notes:
Pages 39-45 in M.R. Dua and V.S. Gupta (eds.), Media and development: themes in communication and extension. Har-Anand Publications, New Delhi, India. 176 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09937
Notes:
NCR-90 Collection, From Document D09933, "Department of agricultural journalism University of Wisconsin-Madison: Faculty and graduate student research, 1993". Page 8.
Bosserman, Steve (author), Leonard, Ron (author), and Bosserman: Bosserman and Associates, Chicago, IL; Leonard: John Deere Product Engineering Center, Waterloo, IA
Format:
Journal article
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07575
James F. Evans Collection, Because large-circulation newspapers in the United States continue to serve increasingly urban audiences, there is a logical question as to what place agriculture-related news had in their pages. Amounts and kinds of farm news urban readers receive is important because urban readers far outnumber rural readers and have much more power to elect legislators and to influence other policy-makers who control the direction of agriculture;s future. Content analysis of selected issues of three urban newspapers, The chicago Tribune, The Los Angeles Times, and The Washington Post, from 1982 through 1992, showed extensive use of agriculture-related news. A patterned schedule of weekday urban editions on alternate months during alternate years provided a total of 234 issues for analysis. (author)
James F. Evans Collection, As we move further into the electronics age, several agents of control are muscling their way into the business of communicating. Specifically, technology, fashion and a one-way mid-set are fighting for control over message development and delivery. This article advises land-grant university communicators on how they can recognize - and beat - these control agents, and how communicators can help land-grant universities overcome reputation deficit. We, as communicators, are in danger of losing control of our message. I am not talking about a shadowy conspiracy to subvert our civil liberties. I do not have any evidence of such a thing occurring. The control I am talking about concerns, first, the role of technology. Second, it concerns the way popular fashion shapes and often misshapes our messages. And, finally, it concerns our own intellectual honesty. I call it the problem of the One-Way Mind. Therefore, let me sketch how these agents of control are muscling into our business of being professional communicators. (author)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C07030
Notes:
Table of contents and abstract, The Hague: International Service for National Agricultural Research, 1991 ISNAR small countries study paper No. 2. 32 p.
Donohue, George A. (author), Olien, Clarice N. (author), Tichenor, Phillip J. (author), and Tichenor: Professor of Journalism and Mass Communication, University of Minnesota; Donohue: Professor of Sociology, University of Minnesota; Olien: Professor and Extension Rural Sociologist, University of Minnesota
Format:
Journal article
Publication Date:
1989
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: C03826
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21507
Notes:
Pages 35-51 in Mike Moore (ed.), Health risks and the press: perspectives on media coverage of risk assessment and health. The Media Institute, Washington, D.C. in cooperation with the American Medical Association, Chicago, Illinois. 111 pages.
Donohue, George A. (author / University of Minnesota), McLeod, Douglas M. (author / University of Minnesota), Olien, Clarice N. (author / University of Minnesota), Tichenor, Phillip J. (author / University of Minnesota), and Sandstrom, Kent L. (author / University of Minnesota)
Format:
Journal article
Publication Date:
1989
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23160
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07138
Notes:
James F. Evans Collection, In: Communication research in progress, Iowa State University. Presented to NCR-90 meeting, October 25-27, 1988. Mimeograph. [p. 6-7]
Melin, Thomas L. (author / County Extension Agent and Associate Professor, Agriculture Extension Service, University of Minnesota) and County Extension Agent and Associate Professor, Agriculture Extension Service, University of Minnesota
Format:
Journal article
Publication Date:
1987
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: C03924
Emphasis on a farmer-centered approach by Extension rather than a top-down approach. "...farmers are still in control of which new technologies they will accept, and understanding must precede adoption."
Fett, John H. (author / University of Wisconsin, Department of Agricultural Journalism) and University of Wisconsin, Department of Agricultural Journalism
Format:
Conference paper
Publication Date:
1983
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01211
Notes:
#410-417; See See ID CO1204 for original, Harold Swanson Collection, Mimeographed. 1983. 21 p. Papers presented at the 1983 National ACE Meeting; 1983 July 17-21; Madison, Wisconsin.
Krynski, Thomas E. (author / University of Missouri-Columbia) and University of Missouri-Columbia
Format:
Conference paper
Publication Date:
1983
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01205
Notes:
#410-417; AgComm Teaching, Harold Swanson Collection, In: Research papers presented at the 1983 National ACE Meeting; 1983 July 17-21; Madison, Wisconsin. [s.1.] : Agricultural Communicators in Education, 1983. 38 p.
Merck, C.D. (author / University of Wisconsin-Madison) and University of Wisconsin-Madison
Format:
Conference paper
Publication Date:
1983
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00794
Notes:
AgComm Teaching, In Development Communications in the Third World: Proceedings of a Midwest Regional Symposium at the University of Illinois at Urbana-Champaign, April 15, 1983 (pp.19-25). Urbana, IL: College of Agriculture, University of Illinois at Urbana-Champaign (International Agriculture Publications General Series No. 2).
USA: Washington, D.C. : U.S. Government Printing Office
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00810
Notes:
James E. Grunig Collection
AgComm Teaching, see ID #C00802, In Popular Reporting of Agricultural Science: Strategies for Improvement, Proceedings of the National Agricultural Science Information Conference held at the Scheman Continuing Education Building, Iowa State University, Ames, Iowa, October 22-26, 1979 (pp. 60-99).
