Via web site. 2 pages., "At odds over the question of trade secrets versus the public's right to know, a biopesticide manufacturer and the Monterey County Weekly have sued each other. A third case brought by environmentalists is schedule to be heard Oct. 18."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24915
Notes:
Bulletin No. 48. Page 2., Lawyer's brief includes the following in connection with a refusal to register the trade mark, Limestone Brand, a carthartic medicine, because the medicine did not contain limestone: "Ivory is a good trademark for soap and is not made of ivory. Gold Dust washing powder is not made of gold. There is no bull in Bull Durham. Pearline contains no pearls, and White Rock is water. There is no cream in Cream of Tartar, in cold cream or in chocolate, no milk in magnesia, in milkweed or in the cocoanut. These are all as remote from the cow as the cowslip. There is no grape in grapefruit, or bread in breadfruit. A pineapple is neither pine nor apple; a prickly pear is not a pear; an alligator pear is neither a pear nor an alligator, and a sugar plum is not a plum. Apple butter is not butter. All the butter is taken out of buttermilk, and there is none in butternuts, nor in buttercups, and the flies in the dairy are not butterflies."
Anliker, J.A. (author / University of Connecticut), Winne, M. (author / University of Connecticut), and Drake, L.T. (author / University of Connecticut)
Format:
Journal article
Publication Date:
1992-07
Published:
USA: Society for Nutrition Education
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09188
25 pages., Online via UI e-subscription., Researchers investigated consumer attitudes toward vegetarianism, using two studies involving interviews with vegetarians and meat eaters. Text analysis revealed that "emotionally calibrated consumers were 'moral vegetarians' who find meat repulsive and make ethical food choices." Cognitively calibrated consumers were found to be 'health vegetarians' who "scanned the nutrition information, avoided meat due to health restrictions, and embraced vegetarianism for healthy life." Findings prompted suggestions for promoting vegetarianism.
Balsam, A. (author / Massachusetts Department of Public Health), Webber, D. (author / Massachusetts Department of Food and Agriculture), and Oehlke, B. (author / Massachusetts Department of Food and Agriculture)
Format:
Journal article
Publication Date:
1994
Published:
USA: Haworth Press, Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09111
Batte, Marvin T. (author), Jones, Eugene (author), Schnitkey, Gary D. (author), and Department of Agricultural and Rural Sociology, Ohio State University
Format:
Journal article
Publication Date:
1990-12
Published:
USA: Experiment, GA : Southern Agricultural Economics Association.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 92 Document Number: C06729
AGRICOLA IND 91016420, Farm producers attempt to mitigate risk and uncertainty by utilizing accurate and reliable information. This research attempts to identify sources of information used by Ohio fruit producers and then determine which of these sources are best meeting their information needs. Results are based on a logic analysis of Ohio fruit producers and several factors are shown to influence producers' evaluation of the "adequacy" of their marketing information. Among these factors are age, business size, education, type of enterprise, and types of information sources. Reported findings have implications for marketing efficiency, particularly if producers' evaluation of information as adequate is positively related to its efficient use.
Behr, Robert M. (author), Brown, Mark G. (author), Fairchild, Gary F. (author), Lee, Jonq-Ying (author), and Research Economist, Florida Department of Citrus; Adjunct Professor, Department of Food and Resource Economics, University of Florida; Economic Research Director, Florida Department of Citrus; Adjunct Professor, Department of Food and Resource Economics, University of Florida; Research Economist, Florida Department of Citrus; Adjunct Professor, Department of Food and Resource Economics, University of Florida; Professor, Department of Food and Resource Economics, University of Florida
Format:
Conference paper
Publication Date:
1991-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06163
Notes:
James F. Evans Collection; See C06148 for original, In: Nichols, John P.; Kinnucan, Henry W.; and Ackerman, Karen Z., eds. Economic effects of generic promotion programs for agricultural exports : papers presented at a symposium on evaluating economic effects of generic promotion programs for agricultural exports; 1990 February 22-23; Washington, D.C. College Station, TX : Agricultural and Food Policy Center, Department of Agricultural Economics, Texas A&M University, 1991. p. 146-157
11 pages., Online via Directory of Open Access Journals (DOAJ), Concept paper summarized "key 'hotspots' for waste generation along the food supply chain and identified a range of existing solutions/measures that can help producers, retailers and consumers reduce the amount of food wasted. Emphasis placed on reducing waste of perishable, fresh produce.
Brooker, J.R. (author / University of Tennesse. P.O.Box 1071. Knoxville, TN 37901-1071 USA), Eastwood, D.B. (author / University of Tennesse. P.O.Box 1071. Knoxville, TN 37901-1071 USA), and Gary, M.D. (author / University of Tennesse. P.O.Box 1071. Knoxville, TN 37901-1071 USA)
Format:
Journal article
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09139
Brooker, John R. (author / University of Tennesse. ), Eastwood, David B. (author / University of Tennesse. ), and Gray, M.D. (author / University of Tennesse. )
Format:
Journal article
Publication Date:
1993-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09238
Brown, Mark G. (author), Lee, Jong-Ying (author), and Behr, Robert M. (author)
Format:
Paper
Publication Date:
1990-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10577
Notes:
17 pages., via conference paper presented at the American Agricultural Economics Association conference, August 1990., Analysis of grocery-store scanner data suggested that consumer confusion may exist between the two products, with advertising of grapefruit juice increasing demand for both.
Author describes the Devil's successful campaign to gain Eve as a customer (through the columns of the Fruit Grower's Appeal), using persistence and attractive offers. Finally, "he hit upon the apple business, and Eve bit." Later, Eve explained why she did it - because she "had seen it in the papers."
14 pages., via online journal., In public health, politics, and advertising, interactive content spurred increased elaboration from audiences that were otherwise least likely to engage with a message. This study sought to examine interactivity as an agricultural communication strategy through the lens of the Elaboration Likelihood Model. Respondents were randomly assigned a static or interactive data visualization concerning the production of peaches and blueberries in Georgia, then asked to list their thoughts in accordance with Petty and Cacioppo’s thought-listing measure. Respondents significantly exhibited higher elaboration with the interactive message as opposed to the static, extending the results of past research in other communication realms to agricultural communication as well. This increase in attitude and cognition encourages agricultural communicators to pursue the use of more interactive elements in their messaging.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes2 Document Number: D01195
Notes:
Kerry J. Byrnes Collection, This paper prepared by the Academy for Educational Development under contract number DPE-5826-C-00-5054-00 with the Offices of Education, Rural Development and Agriculture of the Bureau for Science and Technology of the United States Agency for International Development.70 pages. Washington, DC 70 pages., This paper reports on a characterization study of citrus growers in Honduras.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes4; Folder: Presentations at Professional Meetings File Document Number: D01621
Notes:
Kerry J. Byrnes Collection, AID/LAC/CDIE Trade and Investment Workshop,54 pages.
Campbell, Dunstan A. C. (author / University of the West Indies, Senate House)
Format:
Proceedings
Publication Date:
2001-04-04
Published:
West Indies: Association for International Agricultural and Extension Education
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: C20918
Notes:
Burton Swanson Collection, pages 55-62, from "Emerging trends in agricultural and extension education", AIAEE 2001, Proceedings of the 17th Annual Conference, April 4-7, 2001, Baton Rouge, Louisiana, USA
Online from AgEconSearch., Authors estimated losses in consumption and sales revenue resulting when expenditures for generic advertising and promotion for orange juice were cut nearly to zero, as well as estimated time required for the market to recover from the check-off strategy of nearly going dark. "The research presented here demonstrates that reductions in generic advertising are followed by losses that extend far beyond the period of little or no advertising."
Chapman, Larry J. (author), Newenhouse, Astrid C. (author), Pereira, Kathryn M. (author), Karsh, Ben-Tzion (author), Meyer, Robert M. (author), Brunette, Christopher M. (author), and Ehlers, Janet J. (author)
Format:
Journal article
Publication Date:
2008
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05936
Chataway, Joanna (author), Robbins, Peter (author), and Smith, James (author)
Format:
Book chapter
Publication Date:
2010
Published:
Kenya
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08703
Notes:
Pages 194-202 in Gordon Wilson, Pamela Furniss and Richard Kimbowa (eds.), Environment, development and sustainability: perspectives and cases from around the world. Oxford University Press, Oxford, England. 290 pages.
Chizari, Mohammad (author), Pezeshki-Raad, Gholamreza (author), Lotfi, Shadi Kafaie (author), and Association for International Agricultural and Extension Education (AIAEE).
Format:
Paper
Publication Date:
2006-05-14
Published:
Iran
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24191
Notes:
Retrieved June 17, 2006, Pages 391-398 in proceedings of the AIAEE conference in Clearwater Beach, Florida, May 14-17, 2006.
Reports on author's findings that "contract farming does not have the effect of deskilling predicted based on the factory assembly line, because the environmental specificity of agriculture requires more independent decision making than does factory work."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21767
Notes:
Pages 291-301 in George Baourakes (ed.), Marketing trends for organic food in the 21st Century. World Scientific Publishing Co., Pte. Ltd., Singapore. 338 pages.
Clark, Andrea (author), Harvey, Mark. L. (author), Kane, Deborah (author), and Social Sciences National Technology Development Team, Natural Resources Conservation Service, U.S. Department of Agriculture, Washington, D.C.
Format:
Report
Publication Date:
2004-12-28
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: C27276
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25315
Notes:
Pages 97-109 in Angelique Haugerud, M. Priscilla Stone and Peter D. Little (eds.), Commodities and globalization: anthropological perspectives. Rowman and Littlefield Publishers, Lanham, Maryland. 249 pages.
Cook, John (author) and Chamberlain, Jayne (author)
Format:
Abstract
Publication Date:
2013-08
Published:
New Zealand
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02440
Notes:
Page 71 - Abstract of a paper presented at the International Conference of the Australasia Pacific Extension Network (APEN), Lincoln University, Christchurch, New Zealand, August 26-28, 2013. 100 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36166
Notes:
Pages 54-64 in W. Timothy Coombs and Sherry J. Halladay (eds.), The handbook of crisis communication. Wiley-Blackwell, Chichester, U.K. 737 pages., Includes analysis of the Alar scare that created severe financial losses for apple growers.
Courter, J.W. (author), Sabota, C.M. (author), and Department of Horticulture, University of Illinois
Format:
Conference paper
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08294
Notes:
Evans, AgComm teaching, In: Proceedings of the 1981 Illinois Strawberry School, March 3, 1981, Mt. Vernon, IL. Urbana, IL : University of Illinois (Cooperative Extension Service Horticulture Series 25). p. 16-20
Courter, J.W. (author), Sabota, C.M. (author), and Department of Horticulture, University of Illinois
Format:
Conference paper
Publication Date:
1980
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08293
Notes:
Evans, AgComm teaching, In: Proceedings of the 1980 Illinois Strawberry School, March 4, 1980, Mt. Vernon, IL. Urbana, IL : University of Illinois (Cooperative Extension Service Horticulture Series 21) p. 28-32.
"Communicating Agricultural Information in Remote Places, IXth World Congress of International Association of Agricultural Information Specialists, Melbourne, Australia. Part 2.
