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    31. Consumers' perceptions and attitudes regarding Tennessee's new farmers' markets

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    32. Direct marketing in the 1990s: Tennessee's new farmers' markets

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    33. Small produce growers' marketing behaviors: a case study of Tennessee

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    34. Assessing Educational Materials Using Cognitive Interviews Can Improve and Support Lesson Design

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    35. Product labeling, advertising and demand for grapefruit juice and grapefruit-juice cocktail

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    36. The allocation of advertising and research dollars in the Florida orange juice industry

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    38. The impacts of retail promotions on the demand for orange juice: a study of a retail chain

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    39. Effectiveness of a special promotional campaign for frozen concentrated orange juice

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