Sevier, Brian J. (author) and Lee, Won Suk (author)
Format:
Report
Publication Date:
unknown
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01587
Notes:
CIR 1461, Agricultural and Biological Engineering Department, Florida Cooperative Extension Service, Institute of Food and Agricultural Sciences, University of Florida, Gainesville. 7 pages.
Author maintains that most ads containing prices "are in a way misleading, for the prices quoted do not cover, as a rule, the class of stock they are supposed to cover."
Author describes the Devil's successful campaign to gain Eve as a customer (through the columns of the Fruit Grower's Appeal), using persistence and attractive offers. Finally, "he hit upon the apple business, and Eve bit." Later, Eve explained why she did it - because she "had seen it in the papers."
"The moral of this is that the apple growers ought to undertake co-operative advertising campaigns that would create a greater market here at home." An early call for generic advertising of agricultural products?
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24915
Notes:
Bulletin No. 48. Page 2., Lawyer's brief includes the following in connection with a refusal to register the trade mark, Limestone Brand, a carthartic medicine, because the medicine did not contain limestone: "Ivory is a good trademark for soap and is not made of ivory. Gold Dust washing powder is not made of gold. There is no bull in Bull Durham. Pearline contains no pearls, and White Rock is water. There is no cream in Cream of Tartar, in cold cream or in chocolate, no milk in magnesia, in milkweed or in the cocoanut. These are all as remote from the cow as the cowslip. There is no grape in grapefruit, or bread in breadfruit. A pineapple is neither pine nor apple; a prickly pear is not a pear; an alligator pear is neither a pear nor an alligator, and a sugar plum is not a plum. Apple butter is not butter. All the butter is taken out of buttermilk, and there is none in butternuts, nor in buttercups, and the flies in the dairy are not butterflies."
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
Format:
Report
Publication Date:
1927-09-30
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36783
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 8, Part of Annual Report of the Executive Secretary, APA. Page 2., Provides a case example of efforts by farm publishers to identify and thwart fraudulent advertising.
Via ProQuest Historical Newspapers., "A daily nation-wide auction of perishable farm products, in which bids and sales will be transmitted from city to city by a teletype network, has been planned by a corporation which is registered in Nevada as the Farmers Market System."
21 pages., Economic analyst provided evidence of "the deplorable state of affairs in the analytical procedure employed in the evaluation of the effects of advertising in the agricultural field."
Farrell, Kenneth R. (author / Department of Agricultural Economics, University of California, Berkeley) and Department of Agricultural Economics, University of California, Berkeley
Format:
Journal article
Publication Date:
1965-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05455
Mize, Jessie J. (author / Home Economics, University of Georgia College of Agriculture, Experiment Station, Athens, Georgia) and Home Economics, University of Georgia College of Agriculture, Experiment Station, Athens, Georgia
Format:
Report
Publication Date:
1967
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05349
Notes:
Table of contents, introduction, summary, Athens, Georgia : University of Georgia College of Agriculture Experiment Station, 1967. 37 p. (Southern Cooperative Series Bulletin no. 127)
Riley, Harold (author), Saurez, Nelson (author), Shaffer, James (author), Henkety, Donald (author), Larson, Donald (author), Guthrie, Colin (author), and Lloyd-Clare, David (author)
Format:
Collection
Publication Date:
1970-03-31
Published:
Columbia: Latin American Studies Center, Michigan State University, East Lansing, MI
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes2 Document Number: D00883
Notes:
Kerry J. Byrnes Collection, Research Report No. 5, Marketing in Development Communities Series, 386pp
Lee, Jonq-Ying (author / Florida Department of Citrus)
Format:
Speech
Publication Date:
1980
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08412
Notes:
James F. Evans Collection, Mimeographed, 1980. 25 p. Paper presented at "Symposium on Advertising and the Food System", Airlie House, VA, November 6-7.
Courter, J.W. (author), Sabota, C.M. (author), and Department of Horticulture, University of Illinois
Format:
Conference paper
Publication Date:
1980
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08293
Notes:
Evans, AgComm teaching, In: Proceedings of the 1980 Illinois Strawberry School, March 4, 1980, Mt. Vernon, IL. Urbana, IL : University of Illinois (Cooperative Extension Service Horticulture Series 21) p. 28-32.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08295
Notes:
Evans, AgComm teaching, In: Proceedings of the 1981 Illinois Strawberry School, March 3, 1981, Mt. Vernon, IL. Urbana, IL : University of Illinois. (Cooperative Extension Service Horticulture Series 25) p. 28-34.
Courter, J.W. (author), Sabota, C.M. (author), and Department of Horticulture, University of Illinois
Format:
Conference paper
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08294
Notes:
Evans, AgComm teaching, In: Proceedings of the 1981 Illinois Strawberry School, March 3, 1981, Mt. Vernon, IL. Urbana, IL : University of Illinois (Cooperative Extension Service Horticulture Series 25). p. 16-20
Fear, Frank A. (author), Lambur, Michael T. (author), Whalon, Mark E. (author), and Lambur: Michigan Cooperative Extension Service; Whalon: Department of Entomology, Michigan State University, East Lansing, MI; Fear: Department of Resource Development, Michigan State University, East Lansing, MI
Format:
Journal article
Publication Date:
1985
Published:
USA: Lanham, MD : The Entomological Society of America
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C06942
Controversy surrounding (p. 667) "the first deliberate release of genetically engineered organisms into the environment." à "AGS officials blame themselves for what they describe as a complete failure to inform local citizens about the nature of the test."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes2 Document Number: D01195
Notes:
Kerry J. Byrnes Collection, This paper prepared by the Academy for Educational Development under contract number DPE-5826-C-00-5054-00 with the Offices of Education, Rural Development and Agriculture of the Bureau for Science and Technology of the United States Agency for International Development.70 pages. Washington, DC 70 pages., This paper reports on a characterization study of citrus growers in Honduras.
Leonard, Robert L. (author) and Wadsworth, James J. (author)
Format:
Research report
Publication Date:
1989
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06762
Notes:
Research Report No. 4, Food Marketing Policy Center, Department of Agricultural Economics and Rural Sociology, University of Connecticut, Storrs. 25 pages.
