17 pages, US farmers market managers must be strategic in deciding which vendors sell at their markets. They would benefit from understanding how market characteristics impact vendor sales, although the few studies that have explored this topic have found inconclusive results. We use a unique panel database of sales at 13 farmers markets to estimate how vendors' sales are influenced by the characteristics of their farmers market. We find that average sales at weekend farmers markets becomes increasingly large as farmers markets increase in size. At weekday markets, average sales increase as small markets add vendors but eventually decline as markets become larger. These results could occur if weekend markets attract shoppers from increasingly greater distances as they become larger, while average sales eventually decline as weekday markets increase in size due to vendor competition. Produce vendors experience higher average sales at weekend markets than weekday markets and experience a relatively small increase in sales as market size increases. Vendors of hot prepared foods experience higher sales at weekday markets [EconLit Citations: Q10, Q12, Q13].
10 pages, Sustainable food systems are often defined by greenhouse gases, land use, effects on biodiversity, and water use. However, this approach does not recognize the reason food is produced—the provision of nutrients. Recently, the relationship between diets and sustainability has been recognized. Most accepted models of ‘sustainable diets’ focus on four domains: public health, the environment, food affordability, and cultural relevance. Aligned with the FAO’s perspective, truly sustainable diets comprise foods that are affordable, nutritious, developed with ingredients produced in an environmentally friendly manner, and consumer preferred. Identifying solutions to address all four domains simultaneously remains a challenge. Furthermore, the recent pandemic exposed the fragility of the food supply when food accessibility and affordability became primary concerns. There have been increasing calls for more nutrient-dense and sustainable foods, but scant recognition of the consumer’s role in adopting and integrating these foods into their diet. Dietary recommendations promoting sustainable themes often overlook how and why people eat what they do. Taste, cost, and health motivate consumer food purchase and the food system must address those considerations. Sustainable foods are perceived to be expensive, thus marginalizing acceptance by the people, which is needed for broad adoption into diets for impactful change. Transformational change is needed in food systems and supply chains to address the complex issues related to sustainability, taste, and cost. An emerging movement called regenerative agriculture (a holistic, nature-based approach to farming) provides a pathway to delivering sustainable foods at an affordable cost to consumers. A broad coalition among academia, government, and the food industry can help to ensure that the food supply concurrently prioritizes sustainability and nutrient density in the framework of consumer-preferred foods. The coalition can also help to ensure sustainable diets are broadly adopted by consumers. This commentary will focus on the challenges and opportunities for the food industry and partners to deliver a sustainable supply of nutrient-dense foods while meeting consumer expectations.
11pgs, Taylor and Francis Online, The field of research on agricultural and rural extension and education, also referred to as advisory services and intermediaries, has always engaged with different aspects of the spaces in which agricultural producers (farmers, growers, ranchers) are situated and operate. In this editorial, I will reflect on the elements and environments which jointly constitute and shape the farm (Darnhofer 2020) and their connection with extension and advisory services in the digital age, opening up new digital and virtual spaces. Extension and advisory services receive ample consideration in current debates on digitalization and digital transformation of the agrifood sector, and are an important focus of attention for agriculture and food systems research, practice and policy (Ehlers, Huber, and Finger 2021; Ingram and Maye 2020; Klerkx 2020). In what follows, I will elaborate on some digital and virtual spaces as sites of extension and advisory services research, to progress the field of study for which The Journal of Agricultural Education and Extension serves as a publication outlet.
Ike, Chinweoke Uzoamaka (author), Tranter, Richard (author), and Gadanakis, Yiorgos (author)
Format:
Conference paper
Publication Date:
2021-03-29
Published:
UK: Agricultural Economics Society, The
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13166
Notes:
14 pages, To diversify the Nigerian economy and reduce dependency on food import, the Agricultural
promotion policy (APP) was developed and implemented in 2016. This policy aims to move
Nigerian agriculture to a commercial sector to ensure the creation of sustainable jobs and
wealth. However, little is known about the effects of the policy on biodiversity, dietary
diversity, and employment and income of the small-scale farmers who form the greater
proportion of the food producers. The study aims to assess the effectiveness of APP in
achieving social justice particularly for small-scale farmers, environmental sustainability and
economic viability through sustainable agriculture. To assess the effectiveness of APP, focus
groups discussions were held in six local governments in the North East geopolitical zone of
Nigeria. APP food security thrusts of strategic national food reserve, proper use of
agrochemicals and tractors, focus on forest food harvest and government support for large
scale and specialised farms are very effective for securing food price stability. Moreover, food
crop fortification is very effective in providing income support for households as it is the focus
on forest food harvest, and access to credit and labour subsidies for small farmers.
Encouraging organic farming is very effective in securing access to and availability of diversity
of food, biodiversity and employment. Food diversity, soil fertility, biodiversity and
employment also benefited from the provision of credit and labour subsidies. The outcome
of this discussion is important for shaping the Nigerian food system. Though the APP thrusts
are geared towards achieving sustainable development, Nigerian policy authorities should
focus more on encouraging organic farming, credit and labour subsidies for the smallholder
farmers, creating balance diet awareness, and forest preservation and food harvest to achieve
food security, environmental sustainability and employment.
14 Pages, iZindaba Zokudla (IZ) is a multistakeholder engagement project that aims to create opportunities for urban agriculture in a sustainable food system in Johannesburg. IZ implements the Farmers’ Lab, a social lab used as a transitional mechanism in a larger transition to sustainability. To move the South African urban food system to an ecologically sound, economically productive, and socially equitable system, significant stakeholder integration is needed, and the iZindaba Zokudla Farmers’ Lab provides that. This reflective essay presents a history of the project (2013 until now) detailing the project’s creation of an ecosystem based on social labs that facilitate innovation in the food system. Emergent entrepreneurs and others use the social labs and their activities, as well as stakeholder engagement in their enterprise development, and these Labs have created opportunities for applied and other research in the university. This has brought innovation and change to agroecological practice in Johannesburg. This reflective essay article situates IZ within the broader evolutionary change in South Africa and considers how conversations about food lead to the creation of sustainable food systems.
3 pages, The COVID 19 pandemic has demonstrated clearly that change can happen suddenly and dramatically, creating great uncertainty. Social distancing is the norm world-wide as we all work to ‘flatten the curve’. The economy is crashing, and despite stabilizing attempts, continues to stagger. The combination of a pandemic with economies in decline around the world is increasing food insecurity across the globe (UN-FAO 2020).
But in uncertainty, new possibilities arise and new pathways open. Change creates the conditions for transformation. We now have an opportunity—perhaps a once-in-a-lifetime opportunity—to learn from past weaknesses and create food systems that are more healthy, sustainable, equitable and resilient.
Thinking ahead to post-COVID 19 food systems, it is important to ask, what are we learning about our level of preparedness? And what next steps are suggested by food system weaknesses at local, regional and global scales in the context of the international pandemic?
Lessons are already emerging from this crisis—and from the multiple innovative responses to it—about how to retool food systems toward sustainability and resilience. For example, numerous food providers and retailers have moved online (Open Food Network) and social enterprises are delivering fresh local food and backyard growing kits to vulnerable population groups.
UI Library subscription., Report about a National AgriMarketing Association award-winning docudrama, "30 Harvests." It was produced for the U.S. Farmers and Ranchers in Action (USFRA) organization to encourage food companies to join with agriculture in the battle against climate change. Describes the origin and production of this film, as well as the planning for a paid media budget by USFRA and the CLUTCH consultancy/agency, Minneapolis, Minnesota.
22 pages, The UK exited the EU on 31 January 2020, with a transition period agreed as part of the Withdrawal Agreement. During this transition period the UK and the EU will decide on their future trading relationship. No matter what form this relationship takes, there will be disturbances to agri-food markets. This study analyses four different scenarios with increasing barriers to trade, ranging from a very close relationship similar to the European Economic Area to a distant relationship in which the UK and EU trade on Most Favoured Nation terms, using the EU focused global agricultural sector model CAPRI. In the UK, food prices will increase in all scenarios, making consumers in the UK the biggest losers. Only in a free trade agreement scenario does the UK show an unambiguous positive net welfare gain in just the agri-food sector. In the case of the European Economic Area scenario, which assumes continued access to the single market, the net welfare impact would depend on the size of the UK’s continued contribution to the EU. In the EU, declining food prices would benefit consumers but the sum of the loss in farmers’ incomes and the UK’s EU CAP contribution would be much greater than the consumer’s gain. These impacts in agricultural markets under different future trade arrangements will also be influenced by the UK’s agricultural policy changes in direct payments as well as by possible further UK trade liberalisation after the end of the transition period.
Online from publication. 4 pages., Report about a panel presentation at a meeting of the Produce Marketing Association. Panelist moderator reported that food delivery services such as Grubhub, DoorDash and Postmates can charge restaurants 20-35 percent commission per order, in addition to the monthly fee for the service. Customers typically pay a delivery fee, a driver tip, and sales tax. The moderator urged restaurants, "Be smart about where your money is spent, and be firm, and try and make it a good experience for yourself and your customers."
Online from publisher. 3 pages., Highlights and cited reactions to a 10-year plan, "New Era for Smarter Food Safety," from the U.S. Food and Drug Administration. Four key elements: tech-enabled traceability, smarter tools and approaches for prevention and outbreak response, new business models (such as e-commerce) and retail food modernization, and food safety culture.
3 pages, via online journal, The fast-moving coronavirus disease 2019 (COVID-19) pandemic engulfed the world within four months from December to March of 2020, with long-lasting impacts on social, economic, political, educational, and scientific programs. It exacerbated risks of food and nutritional insecurity for a large segment of society, and threats of disruption in the food supply chain may be aggravated by climate change, soil degradation, and the flood/drought syndrome. Ensuring adequate access to nutritious food is a daunting challenge even in developed/scientifically advanced countries, and is a sheer tragedy in poor nations.
8 pages, Novel food technologies are important for food security, safety and sustainability. Consumers, however, are often hesitant to accept them. In this narrative Review, we organize the research describing how heuristics and individual differences among consumers influence the acceptance of agri-food technologies. Associations evoked by a food technology, its perceived naturalness and trust in the industry using it influence consumer acceptance. Food neophobia, disgust sensitivity and cultural values are crucial personality factors for explaining individual differences. Using gene technology, nanotechnology, cultured meat and food irradiation as cases, we explore factors that may explain consumers’ acceptance or lack of acceptance. Climate change, food supply shocks caused by crises such as pandemics and population growth are imminent threats to the food system. Therefore, disruptive food technologies will be needed to progress towards a more resilient food system. Taking into account the factors influencing consumers’ perceptions of novel food technologies during the early stage of development and introduction will hopefully result in a higher acceptance of such technologies.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D11640
Notes:
4 pages., Online from G&S Business Communications, New York City, New York. 4 pages., "A new consumer intelligence survey fielded by G&S Communications found Americans are changing their consumption behaviors and their perceptions of the food supply chain as a direct result of the coronavirus. From food safety and quality to availability and affordability, people are beginning to think differently about where their food comes from and the significance of the nation's farming infrastructure."
USA: Center for Food Integrity, Gladstone, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11707
Notes:
2 pages., Online from publisher., Examines a period of meat shortages in stores - and headlines about pork and poultry farmers having to euthanize entire barns of animals. "Helping consumers understand the supply chain disruption and impacts may seem daunting, but the key is to keep it simple and engage on the shared values of safe food and a commitment to the highest standards of animal care."
19 pages., Authors scanned literature in nine food systems journals to identify and characterize instances of "food waste" and "food loss" mentions. Findings indicated that this topic is growing within food studies but is still a marginal concept. They suggested three potential areas of food systems research to help advance the discourse and progress in reducing food loss and wastage.
19pgs, Advocates of indoor vertical farming have pitched the enterprise as key to the future of food, an opportunity to use technological innovation to increase local food production, bolster urban sustainability, and create a world in which there is “real food” for everyone. At the same time, critics have raised concerns about the costs, energy usage, social impacts, and overall agricultural viability of these efforts, with some insisting that existing low-tech and community-based solutions of the “good food movement” offer a better path forward. Drawing from a mix of participant observation and other qualitative methods, this article examines the work of Square Roots, a Brooklyn-based indoor vertical farming company cofounded by entrepreneur Kimbal Musk and technology CEO Tobias Peggs. In an effort to create a market for what I refer to as “techno-local food,” Square Roots pitches its products as simultaneously “real” and technologically optimized. As a way to build trust in these novel products and better connect consumers with producers, Square Roots leans on transparency as a publicity tool. The company’s Transparency Timeline, for instance, uses photos and a narrative account of a product’s life-cycle to tell its story “from seed-to-store,” allowing potential customers to “know their farmer.” The information Square Roots shares, however, offers a narrow peek into its operations, limiting the view of operational dynamics that could help determine whether the company is actually living up to its promise. The research provides a clear case study of an organization using transparency–publicity as market strategy, illustrating the positive possibilities that such an approach can bring to consumer engagement, while also demonstrating how the tactic can distract from a company’s stated social responsibility goals.
