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13 pages., Via online journal, Consumers are increasingly using their purchasing power to enact their politics and activism. I examine how consumption at farmers’ markets fits into this trend. The consumption of local and organic food and the number of farmers’ markets have drastically increased in recent years. This research examines the ways interpersonal relationships, community ties and morality (ethical consumption) relate to commodification at local farmers’ markets. Specifically, this research is framed through Marx’s understanding and critique of capitalism, including his concept of commodity fetishism. Using Radin’s (1996) indicia of commodification, I explore the degree to which relationships, community and morality either are commodifiable or resist commodification. Using a combination of extant literature as well as interview and observational data from a 2011–2012 market study, I discovered that relationships and community ties resist commodification but morality is commodifiable in this space. Specifically, I argue that the contingent and voluntary nature of human communication as a two-way process is one of the key reasons that interpersonal relationships and community ties resist commodification.
DuPont Crop Protection (author) and Exponent PR (author)
Format:
Online document
Publication Date:
2015
Published:
United States: Public Relations Society of America
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10301
Notes:
3 pages., Via Silver Anvil Awards., Doubling the world’s food supply in the next 35 years is no small challenge, but that’s what will be required to feed the estimated global population of 9 billion people. That goal will be achieved by increasing production one farmer at a time. Crop production continues to get more complicated with challenges from weather, weed competition, disease, insects and more – and every growing season is unique. Exponent Public Relations brought targeted, relevant, up-to-the-minute solutions to farmers and their consultants by identifying and sharing expertise of local DuPont Crop Protection experts.
5 pages., Via online journal., Food security is a growing global concern. To meet the needs of an ever-growing population, food production practices will need to evolve to maximize food quantity and quality. Controlled-environment food production has increased significantly in the United States over the past 5 years, and a component of that production includes hydroponic food crops. In an effort to better prepare a workforce with knowledge of hydroponic crop production, a new course was added to an existing greenhouse curriculum. A service-learning project was integrated in the course that allowed students to experience both growing crops hydroponically and volunteering at a local food bank with a free meal program. Self-assessment showed a significant increase in student confidence in understanding food security by the end of the course. There was also a significant knowledge gained in defining terminology, factors, and the impact of food security in a community. The three guided reflections students completed during the course identified four common themes relative to the course content and service-learning project including the following: community benefits, value of volunteering, local and global effects of food insecurity, and personal growth.
17 pages., Via online journal., Food waste has emerged as a major issue in the United States as the nation collectively sends more than 133 billion pounds of food to its landfills every year. In September 2015, the USDA and EPA announced an initiative to cut U.S. food waste in half by 2030. Between 2015 and 2016, nearly 100,000 posts about food waste have been published on Twitter, a microblogging platform that has been a hub of “slacktivism” since its inception in 2006. Using a conceptual framework of social cognitive theory, online activism, and crowdsourcing, we analyzed food waste conversation participants’ demographics, online communities, and proposed solutions. Data analysis was conducted with listening software Sysomos MAP and a qualitative content analysis of conversation content. The analysis revealed that more than 2,000 U.S. users engaged in the conversation, forming four discrete conversation communities led by influencers from government, news media, and environmental organizations. Proposed solutions to the food waste crisis included domestic or household behavior change, food-waste diversion and donation, recycling and upcycling, consumer education, and governmental action and policy. We recommend using Twitter to mine, test, and deploy solutions for combating food waste; engage with influential users; and disseminate materials for further research into the behavioral implications of online activism related to food waste.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: D10735
Notes:
Claude W. Gifford Collection. PACER Project., Address by the U.S. Secretary of Agriculture at the first annual meeting of PACER, Inc., Blackstone Hotel, Chicago, Illinois, November 28, 1973. 11 pages., Summarizes findings of a national survey conducted by Response Analysis, Inc., for Professional Agricultural Communications Editorial Research, Inc. (PACER).
16 pages., via online journal., raceability system has received wide attention in solving food safety issues, via which food information could be tracked back to producer/farmers. Consumers need to obtain this information from producers or social networks, trust in the information, and consequently assess perceived risks, especially when food scandals are exposed to the media. In this study, we introduce the social embeddedness theory to understand how consumers' social activities affect their risk perceptions on traceable food. Specifically, we investigate how risk perceptions are predicted by the interpersonal relationships, organizational level and social-level relationships. Results show that the interpersonal relationships were associated with lower levels of risk perceptions, while organizational and social relationships impacted consumer's risk perceptions at middle and higher levels, respectively. Results also show that the “ripple effect” extended to effect of risk events with negative information, however, did not exist for the group exposed to positive information. Potential food safety implications have been proposed to identify for effective risk mitigation under media coverages.
13 pages., via online journal., In reaction to growing critics regarding ecological and ethical aspects of intensive animal husbandry, different initiatives of ethical poultry production try to establish alternative food supply chains on the market. To be able to stabilise these niche innovations parallel to the mainstream regime, new forms of cooperation along the value added chain and with the consumers play an important role. Based on a case study of integrated egg and meat production from a dual-purpose breed by small multifunctional farms in Northeast of Germany, the paper exemplifies the challenges for the different partners of the food supply chain and cooperation management. Empirical data were obtained via nine qualitative interviews with actors along the value chain and via participatory observation of workshops and meetings. The research was embedded in a transdisciplinary project, where different measures to meet the existing challenges were taken and evaluated. Analysing the existing cooperation reveals possibilities for improving cooperation management by e.g. clarifying the goals of the cooperation, including the points of sale as part of the food supply chain and communication of the ethical and sustainability qualities of the product to the consumers. However, the analysis also shows the limits of cooperation in an environment dominated by the paradigm of specialisation, economies of scale and cost reduction, which is also characteristic for parts of the organic sector. The paper discusses if the challenges of establishing this radical niche innovation can be met without a fundamental change of framework conditions as e.g. regulation on animal husbandry.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: D10845
Notes:
178 pages., OCLC No. 950952213, Via UI Library Catalog., America has a perplexing, multifaceted problem that combines hunger, obesity, and unhealthy food. This book examines how this situation was created and shows how people working together can resolve this longstanding issue. The United States--one of the world's wealthiest and resource-richest nations--has multiple food-related problems: declining food quality due to industrialization of its production, obesity across all age groups, and a surprisingly large number of households suffering from food insecurity. These issues threaten to shorten the lives of many and significantly reduce the quality of life for millions of others. This book explores the root causes of food-related problems in the 20th and 21st centuries and explains why collective impact--the social form of working together for a common goal--is the method that needs to be employed to reach a successful resolution to hunger, obesity, and the challenges of the industrial food system. Authored by Mark Winne, a 45-year food activist, the book begins with background information about the evolution of the U.S. food movement since the 1960s that documents its incredible growth and variety of interests, organizations, and sectors. The subsequent sections demonstrate how these divergent interests have created a lack of unity and constitute a deterrent to achieving real change and improvement. Through examples from specific cities and states as well as a discussion of group dynamics and coalition-building methods, readers will come away with an understanding of a complicated topic and grasp the potential of a number of strategies for creating more cohesion within the food movement--and realizing meaningful improvements in our food system for current and future generations
