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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Waugh, Frederick V. (author)
Format:
Journal article
Publication Date:
1940-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07281
Journal Title:
Journal of Marketing
Journal Title Details:
4(4) : 5-10
Notes:
Paul Hixson Collection.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Mullen, Anne (author)
Format:
Journal article
Publication Date:
2020-05
Published:
UK: Nature Portfolio
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13204
Journal Title:
Nature Food
Journal Title Details:
V.1
Notes:
2 pages
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
News release
Publication Date:
2020
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11642
Notes:
2 pages., Online via AgriMarketing Weekly., News release about results of a nationwide survey among U.S. consumers.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Murphy, Dan (author)
Format:
Article
Publication Date:
2010-10-07
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30537
Notes:
Via Food Systems Insider. 2 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Bolade, Esther O. (author) and Extension Research and Liaison Services, Nigerian Institute for Oceanography and Marine Research
Format:
Journal article
Publication Date:
1988
Published:
Nigeria: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: D07767
Journal Title:
Agricultural Administration and Extension
Journal Title Details:
28 (3): 191-205
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Video
Publication Date:
2020-03-21
Published:
United States: Facebook
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11488
Notes:
1 page., via Facebook
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Ofori, Martinson (author) and El-Gayar, Omar (author)
Format:
Conference paper
Publication Date:
2019-12
Published:
United States: IEEE
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12222
Journal Title:
2019 IEEE International Conference on Big Data (Big Data)
Notes:
10 pages, Abstract— Smart agriculture involves the use of technology such as drones, GPS, robotics, IoT, AI, big data, and solar energy to improve farming practices. As with any disruptive innovation, however, stakeholder expectations can be misaligned from what the innovation can actually deliver. There can also be varying perspectives on what the innovation entails, related topics of interest, and impediments to large scale adoption. This study examines public perception of smart agriculture and its perceived drivers and challenges as present in social media discourse. We collected online posts from Twitter, Reddit, forums, online news and blogs between January 2010 and December 2018 for analysis. Results show that 38% of social media posts contained emotion with 52% joy, 21% anger and 12% sadness. Through topic analysis, we discovered seven key drivers and challenges for smart agriculture which included: enabling technologies, data ownership and privacy, accountability and trust, energy and infrastructure, investment, job security, and climate change.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Cribb, Julian (author)
Format:
Book
Publication Date:
2010
Published:
International: University of California Press, Berkeley.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36043
Notes:
248 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Anderson, Don S. (author)
Format:
Journal article
Publication Date:
1936-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07505
Journal Title:
Journal of Marketing
Journal Title Details:
1 (1): 3-9