9 pages., Online via UI electronic subscription, Using a panel selection model, researchers found robust evidence that the 2003 Bovine Spongiform Encephalopathy (BSE) caused a change in the way people viewed and responded to recalls of ground beef, a change (reduction of purchase) that persisted for at least two years.
10 pages., Online via UI electronic subscription., Researchers surveyed 423 students enrolled in agriculture, business, and communication design courses at two universities, as well as Facebook users. Responses involving identified food recalls were analyzed using hierarchical regression analysis. Findings indicated that recall concern, propensity to reduce consumption beyond the recall parameters, and media reliance held strong, direct effects on broad consumption changes.
9 pages., Online via UI electronic subscription, Content analysis of 160 articles from four national U.S. newspapers, the largest regional paper in Iowa, and the Associated Press revealed that the recall was framed both as a failure of government oversight and as an instance of poor production practices by the farmers in question. Particular media focus was given to the U.S. Food Safety Modernization Act and the FDA Egg Rule. Relatively little media attention was given to industrial agriculture as a causal frame or the purchasing of "alternative" eggs as a potential response.