13 pages., Via online journal., This paper reflects a major concern of nutrition and health educators in the developing world today, namely, how to formulate and implement participatory nutrition intervention programs with community members and key government officials who may come from a number of different development
sectors. Through the description of a project entitled "Social Marketing of Vitamin A-Rich Foods,"
the paper highlights the value of a two-way concept of nutrition communication and problem-solving
which is put in operation by establishing mechanisms for working with both institutional and community
groups. This entails calling upon such conceptual frameworks as behavior analysis, nutritional anthropology, media advocacy and social marketing as means for working with collaborators in a decentralized, nondirective fashion. The paper also illustrates how mass media and printed nutrition education materials can potentially support broad institutional and community development processes as well as providing a guideline of requirements for future programs and projects.
USA: Commodity Economics Division, Economic Research Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10783
Notes:
Report also available online via the Hathi Trust Digital Library. Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Agricultural Economic Report Number 660. 165 pages., Includes sections involving communications related to food marketing at various levels, food safety concerns, health consciousness, changing demand, and other topics.
