Jackson, Janine (author) and Bell, Beverly (author)
Format:
Interview
Publication Date:
2015-10-22
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08693
Notes:
Transcript posted on the website of Fairness and Accuracy in Reporting (FAIR), New York City, New York. Interview of Beverly Bell, coordinator of Other Worlds, a "women-led and movement-building collaborative." 6 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D07410
Notes:
Online from Donald W.Reynolds National Center for Business Journalism, School of Journalism and Mass Communication, Arizona State University, Phoenix, AZ. 2 pages.
8 pages, - The ways in which consumers receive and process information have changed as they become more reliant on the internet.
- A significant proportion of consumers have little or no farming knowledge, but they wish to understand how their food is produced and don't always trust the information that is provided.
- Consumers see academics, farmers, and ranchers as highly credible food production information sources, and “mom scientists” rate highly as technical experts who share consumers' values.
- To ensure current and future animal science industry sustainability, better communication with consumers is required—a variety of tools are available to achieve this goal.
