Online via UI Library electronic suscription., Using Farmers Weekly as a data source, authors identified four main discourses of farmer acceptance of, and resistance to, quality assurnce schemes; and discourses which construct a particular representation of consumers.
Jackson, Janine (author) and Bell, Beverly (author)
Format:
Interview
Publication Date:
2015-10-22
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08693
Notes:
Transcript posted on the website of Fairness and Accuracy in Reporting (FAIR), New York City, New York. Interview of Beverly Bell, coordinator of Other Worlds, a "women-led and movement-building collaborative." 6 pages.
Kim, Kacy K. (author), Williams, Jerome D. (author), and Wilcox, Gary B. (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08832
Notes:
Pages 42-60 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12122
Notes:
Online from organization. 34 pages., "State of the Plate" research during 2020 indicates that Americans have decreased their fruit and vegetable eating occasions by nearly 10 percent since 2004. Foundation suggests a behavioral framework for a path forward.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D07409
Notes:
Online via the Donald W. Reynolds National Center for Business Journalism, School of Journalism and Mass Communication, Arizona State University,Phoenix, Arizona. 3 pages,
Online via topical search of UI Online Catalog. Open access., Report of a survey by University of Wisconsin Extension among at-risk populations in Green Bay to determine the prevalence of food insecurity. Authors identify survey results, report a related action plan, and encourage others to initiate a similar process that mobilizes communities to address hunger and food insecurity.
DeRosier, Christopher (author), Sulemana, Iddisah (author), James, Harvey S. Jr. (author), Valdivia, Corinne (author), Folk, William (author), and Smith, Randall D. (author)
Format:
Online journal article
Publication Date:
2015
Published:
SAGE Journals
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10599
19 pages., via online journal., We empirically examine the reporting on biotechnology in Kenyan and international newspapers between 2010 and early 2014. We identify news articles that reported on biotechnology and analyze their use of words to determine whether there is a balance in the reporting of perceived risks and benefits. We also consider how the sources used in news articles and how the publication of the Séralini study of rats fed genetically modified maize affect the balance of reporting of perceived risks and benefits. We find that in Kenyan news reporting, more articles mention perceived benefits than risks, but when risks are mentioned, new articles contain more references to risks than to benefits. We also find that sources affect the reporting of perceived risks and benefits and that the Séralini study increased the likelihood that perceived risks are reported in Kenyan news reporting, but not in international newspapers.
22 pages., via online journal., In 2015, Blue Bell Creameries had its first recall in the company’s history. Blue Bell issued a voluntary recall of all of its ice cream products after Listeria was detected and was linked to 10 illnesses that resulted in three deaths. With the theoretical framework of framing and Situational Crisis Communication Theory, the purpose of this study was to explore how this recall was presented in company press releases and news media coverage to determine what crisis communication strategies Blue Bell implemented and how the media presented that information. This study was a content analysis of 23 press releases from Blue Bell and 68 articles from newspapers. The four crisis response strategies, or postures, used as frames were deny, diminish, rebuild, and bolster. This study also examined sources identified in the articles and the topic areas they discussed. The results indicated Blue Bell’s communication efforts were properly and effectively disseminated through the news media to the public. Blue Bell used accommodative crisis communication postures to restore its reputation. Blue Bell was also commonly found as a source in the news stories, which benefitted the company when communicating about the recall to the public. This study provided an examination of crisis communication strategies and reputation management for organizations related to one specific food recall, which should encourage additional studies of these strategies in food and agricultural industries.
58 pages., Journal article via online., Historical analysis of print advertising in the early 20th Century revealed that "in an era of scientific discovery and therapeutic ethos, fruits and vegetables were advertised as medical tonics, with 'prescriptions' that included recommended daily doses, to ward off or cure real or imagined medical ailments (flu, listlessness, acidosis)." Findings identified social positives and negatives associated with this practice. Researchers recommended use of a broader social marketing and transdisciplinary approach.
USA: Donald W. Reynolds National Center for Business Journalism, Arizona State University, Phoenix, AZ
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11684
Notes:
2 pages., Online from publisher website., Noting that the nonprofit sector is the third-largest employer in the United States, the author encouraged reporters to provide context about these organizations in reporting the financial impact of COVID-19 on them. Food services and health care are among the sectors emphasized.
23 pages., Via online., Content analysis showed that "the period following implementation of the National Organic Program exhibits a general upward trend in usage of health-related cues but minimal increase in use of terms associated with the 'organic' ideal."
15 pages., via online journal., Organic agri-food products in Spain face major commercial problems in the home market as a result of consumers’ lack of information about this type of product and difficulties in accessing it, and the considerable price differential between organic products and their conventional equivalents. This study proposes that consideration should be given to social media as a factor for mitigating these commercial problems and improving the competitiveness of organic food companies. Specifically, the aim of this research was to examine the social media penetration and activity of olive oil sector companies and ascertain whether organic and non-organic operators present differences in this respect. To this end, a checklist was used to analyse the social media activity of 663 olive oil companies in total, comprising both organic and non-organic producers. The results reveal statistically significant differences in social media penetration and use by organic and non-organic operators, with the former being more active in these networks. Nevertheless, the social media efforts of organic operators are less effective, owing to the limited demand for their products.
MATEI, Daniela (author), BRUMĂ, Ioan Sebastian (author), TANASĂ, Lucian (author), and Senior Researcher, Ph.D., Romanian Academy -Iaşi Branch, Gh. Zane"Institute of Economic and Social Research
Researcher, Ph.D., Romanian Academy -Iaşi Branch, Gh. Zane"Institute of Economic and Social Research
Format:
Journal article
Publication Date:
2016
Published:
Romania: Apollonia University of Iasi, Communication Sciences Faculty
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08309
17 pages, Little is known about how farms and markets are connected. Identifying critical gaps and central hubs in food systems is of importance in addressing a variety of concerns, such as navigating rapid shifts in marketing practices as seen during the COVID-19 pandemic and related food shortages. The constellation of growers and markets can also reinforce opportunities to shift growing and eating policies and practices with attention to addressing racial and income inequities in food system ownership and access. With this research, we compare network methods for measuring centrality and sociospatial orientations in food systems using two of America’s most high-producing agricultural counties. Though the counties are adjacent, we demonstrate that their community food systems have little overlap in contributing farms and markets. Our findings show that the community food system for Yolo County is tightly interwoven with Bay Area restaurants and farmers’ markets. The adjacent county, Sacramento, branded itself as America’s Farm-to-Fork capital in 2012 and possesses network hubs focused more on grocery stores and restaurants. In both counties, the most central actors differ and have been involved with the community food system for decades. Such findings have implications beyond the case studies, and we conclude with considerations for how our methods could be standardized in the national agricultural census.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12129
Notes:
Online via AgriMarketing Weekly. 2 pages., Research among registered dietitians indicates potential negative impact on fruit and vegetable consumption among consumers caused by the so-called "dirty dozen" list published by the Environmental Working Group (EWG).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D11639
Notes:
2 pages., Online via AgriMarketing Weekly., Release from Protect the Harvest describes "how extremist groups...are cashing in" on the COVID-19 crisis, jeopardizing animal producers and consumers.
USA: Donald W. Reynolds National Center for Business Journalism
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11666
Notes:
2 pages., Author examines implications of Amazon's acquisition of Whole Foods. Suggests possible consequences such as anti-trust charges of monopoly and impact on agricultural businesses and suppliers in the food chain. Also offers advice to reporters in covering this development.
8 pages, Street foods play an important role in the lives of urban population members in developing countries. The food industry provides many job opportunities. The food safety knowledge, attitude, and practices of vendors are important aspects, as these individuals provide food and nourishment at very low prices to people all over the world. Most street foods are unhealthy because of the high risk of contamination, which poses a serious threat to food safety. The present study aimed to assess the food safety knowledge, attitudes and practices of vendors and the most significant influencing factors of these aspects with the help of cluster analysis to categorize vendors. The present study focused on 100 vendors who were randomly selected from different locations in Lucknow city. The information was collected through a structured questionnaire using the KAP (Knowledge Attitude Practice) scale for food safety. Vendors were clustered on the basis of the KAP using two-step cluster analysis and a chi -square test to assess the impact of various personal factors on the KAP. The results of the study indicated that street vendors are significantly differentiated on the basis of qualifications, knowledge, attitude and practices. Awareness and training programs should be implemented to improve the food safety knowledge, attitudes and practices among vendors. Once food safety standards are acceptable, it will then be critical to ensure that poor people in developed cities such as Lucknow can earn a living through a "convenient" enterprise such as street food vending.
9 pages., Online via AgEconSearch., Researchers examined Kosovar consumers' characteristics, attitude and preferences towards meat. Results suggested that they perceived country of origin, especially domestic origin, as an indicator of quality and safety of meat. Research identified two consumer profiles: conservative and innovative food consumers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08812
Notes:
Pages 95-116 in Patrick D. Murphy, The media commons: globalization and environmental discourses. United States: University of Illinois Press, Urbana, Chicago, and Springfield. 192 pages.
Via online issue. 2 pages., Describes recent experience in which a packing house fire resulted in lower fed cattle prices and higher values of choice boxed beef cutout values - resulting in frustration and anger in cattle country.
Norris-Parish, Shannon L. (author), Leggette, Holli R. (author), Pesl Murphy, Theresa (author), Parrella, Jean A. (author), Richburg, Audra (author), and Herring, Andy D. (author)
Format:
Journal article
Publication Date:
2024-01-12
Published:
UK: Oxford University Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13252
9 pages, Animal scientists face an increasing need to communicate with the lay public because of the public’s interest in the origin and production of animal-sourced foods. Consumers’ increased interest infers a critical need for effective communication skills among animal science graduates. Effective communication skills are mandatory if students are to explain scientific information and mitigate misinformation about livestock production. The purpose of our study was to investigate the communication styles and communication effectiveness of upper-level animal science students enrolled in a beef cattle production and management course at Texas A&M University across five semesters (N = 241; spring 2018 = 61, summer 2018 = 15, Fall 2018 = 54, spring 2019 = 55, and fall 2019 = 56). Male animal science students (n = 25; 32.9%) preferred assertive and direct communication (a driver communication style) and female students (n = 32; 19.4%) preferred collaborative and accommodating communication (an amiable communication style). Students were moderately experienced with beef cattle production (M = 3.09, SD = 1.07) before enrolling in the course; however, former beef cattle experiences did not influence their preferred communication style [F(10, 230) = 0.36, P = 0.96]. Researchers also observed students’ communication skills during an end-of-semester beef cattle production and management project presentation and identified strengths and weaknesses. Students demonstrated strong, in-depth animal industry knowledge, an ability to connect beef production techniques to management success, and critical thinking skills when answering questions. Oral communication skills warranting improvement included integrating visual aids and/or visual slides to support findings, using improved stage presence and confidence, and sharing responsibilities when presenting as a team. Finally, completion of a supplemental communication training module, intended to develop oral communication skills, significantly improved [F(1, 55) = 4.16, P = 0.046] students’ beef cattle production and management project presentation scores. As students become aware of their communication preferences and tendencies, they become equipped to adjust their communication practices and techniques when needed. Through this study, we gained insight into students’ communication tendencies and skills, which can be used to provide curricular recommendations and enhance students’ workforce readiness.
Croney, C.C. (author), Apley, M. (author), Capper, J.L. (author), Mench, J.A. (author), Priest, S. (author), and Department of Animal Sciences, Purdue University, West Lafayette, IN 47907
Department of Clinical Sciences, College of Veterinary Medicine, Kansas State University, Manhattan 66506
Department of Animal Sciences, Washington State University, Pullman 99164
Department of Animal Science, University of California, Davis 95616
Department of Communication, George Mason University, Fairfax, VA 22030
Format:
Journal article
Publication Date:
2015-01-20
Published:
USA: American Society of Animal Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08306
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10392
Notes:
Online from Fairness and Accuracy in Reporting, New York City, New York. 9 pages., "Is it a conflict of interest for a columnist who covers food and agriculture to take money from agrichemical industry interest groups?"
10 pages., Article #:4FEA4, via online journal., Childhood obesity is one of the leading problems facing Americans today. As children continue to struggle with both obesity and food insecurity, many parents and doctors look to schools to be responsible for providing healthful meals. The aim of the Farm to School (F2S) program is to bring fresh, local produce into school cafeterias. Aligning with Extension goals, the F2S program provides an opportunity for both the development of healthful lifestyles and increases in agricultural profits. Through interviews with producers and school food service directors, we determined ways Extension programming can be used to improve the efficiency of the F2S program.
Via online from publisher., "The Front Gate" editorial confronts advertising campaign of Burger King based on misleading, inaccurate information about the role of cattle in generating global greenhouse gas emissions.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08824
Notes:
Pages 879-903 in Rob Roggema (ed.), Agriculture in an urbanizing society volume two: proceedings of the sixth AESOP conference on sustainable food planning. United Kingdom: Cambridge Scholars Publishing. Pages 601-1274.
Online via Drovers News Source. 3 pages., Announces a petition from the United States Cattlemen's Association to the USDA Food Safety and Inspection Service to address "Product of the U.S.A. and "Made in the U.S.A. claims on U.S beef. Includes a link to full petition (199 pages). The petition ends: "To eliminate the likelihood of confusion and to better inform consumers, USDA contends that voluntary labels indication 'Made in USA' and 'Product of USA' or similar content should be limited to beef from cattle born, raise, and harvested in the United States."
Shellabarger, Rachel M. (author), Voss, Rachel C. (author), Egerer, Monika (author), Chiang, Shun-Nan (author), and University of California, Santa Cruz
Format:
Journal article
Publication Date:
2018-10-17
Published:
United States: Springer Netherlands
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10316
13 pages., Via online journal., The idea of a profound urban–rural divide has shaped analysis of the 2016 U.S. presidential election results. Here, through examples from agri-food systems, we consider the limitations of the urban–rural divide framework in light of the assumptions and intentions that underpin it. We explore the ideas and imaginaries that shape urban and rural categories, consider how material realities are and are not translated into U.S. rural development, farm, and nutrition policies, and examine the blending of rural and urban identities through processes of rural deagrarianization and urban reagrarianization. We do not argue that an urban–rural divide does not exist, as studies and public opinion polls illustrate both measured and perceived differences in many aspects of the lived experiences that shape our individual and collective actions. Ultimately, we suggest that the urban–rural divide concept obscures the diversity and dynamism of experiences each category encompasses. Additionally, it ignores the connections and commonalities that demand integrative solutions to challenges in agri-food systems, and draw attention to the power relations that shape resource access and use within and across urban and rural spaces.
