Delmar Hatesohl Collection, Companion articles here. The first presents this poem inviting patience and wisdom in addressing the prices the farmer is receiving, as compared with prices of other things people buy. The follow-up letter to the editor suggested that whoever penned it was "preying" on ignorance and appealing to emotionalism.
Byrnes, Francis C. (author / Program Officer, International Agricultural Development Service, New York)
Format:
Conference paper
Publication Date:
1980
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08141
Notes:
Theodore Hutchcroft Collection, Mimeographed, 1980. 24 p. (Paper presented at Virginia Polytechnic Institute and State University, Blacksburg, VA, April 1-3, 1980.)
Crosby, Donald G. (author), Davis, Donald E. (author), Fries, George F. (author), Newton, Michael (author), and Osweiler, Gary D. (author)
Format:
Report
Publication Date:
1979-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D03034
Notes:
Report No. 81 published by the Council for Agricultural Science and Technology (CAST), Ames, Iowa. 18 pages., Response from CAST to the Public Broadcasting System's NOVA program, "A Plague on Our Children," televised nationwide on October 2, 1979.
Salathe, Larry (author / National Economics Division, Statistics and Cooperatives Service, USDA) and National Economics Division, Statistics and Cooperatives Service, USDA
Format:
Journal article
Publication Date:
1979-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05452
Heimbach, James T. (author) and Stokes, Raymond C. (author)
Format:
Research report
Publication Date:
1979-10
Published:
USA: U.S. Department of Health, Education and Welfare (Public Health Service), Food and Drug Administration, Bureau of Foods, Division of Consumer Studies, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22609
2 pages., via database., Incentive advertising, the offering of
merchandise to encourage the purchase,
sale, or dealing in a particular product,
is an important part of the food industry's advertising effort. Approximately I
out of every 4 food promotion dollars is
spent on some form of an incentive offer. Coupons, which, by contrast reward
the purchaser with a discount, and
media advertisements which are both informative and image creating, account
for the remaining portion of the food
advertising bill.
4 pages., via database, Much attention has been focused
on the relationship between advertising and food prices. Critics argue that
advertising food products only increases costs-costs that consumers
ultimately must pay. Others contend
that the advertising is quite beneficial
from an information perspective, particularly in light of its relatively small
cost.
Newspapers are one of the principal means of advertising by the food
industry, second only to television. In
1978, almost $1 billion was spent for
newspaper ads by firms in the food
marketing system (foodstores, food
manufacturers, and eating and drinking places). These ads are read by
three out of every four consumers.
Among all retailers, grocery stores
rank third in the volume of newspaper
advertising purchased; food manufacturers rank fifth among all manufacturers.
Byrnes, Francis C. (author / Internation Agricultural Development Service) and Internation Agricultural Development Service
Format:
Conference paper
Publication Date:
1978
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 46 Document Number: B05585
Notes:
Francis C. Byrnes Collection, National Conference of National Association for Foreign Student Affairs (NAFSA). Iowa State University, Ames, Iowa. June 8, 1978. 15 p.
Byrnes, Francis C. (author / International Agricultural Development Service) and International Agricultural Development Service
Format:
Research paper
Publication Date:
1978
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 46 Document Number: B05586
Notes:
Francis C. Byrnes Collection, Presentation to summer program, The Economics Institute, University of Colorado, Boulder, Colorado, USA. August 2, 1978. 36 p.
Jukes, Thomas H. (author), Baker, Chester B. (author), Burns, Edward R. (author), Davis, Glenn (author), Hafs, Harold (author), and Jones, Hardin (author)
Format:
Report
Publication Date:
1976-09-15
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D03035
Notes:
Report No. 61, Council for Agricultural Science and Technology (CAST), Ames, Iowa. 10 pages. Also, script for the National Broadcasting Company television program of the same title, produced for NBC News by Thomas Tomizawa. 47 pages., Response by a CAST task force to a telecast on September 8, 1976, featuring the use (and risks) of chemicals in the food system. Special emphasis on the use of diethylstilbestrol (a growth hormone used in beef production) and aspertame (sweetener).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02994
Notes:
Page 2 in Number 7 issue of The Sampler, published by Response Analysis Corporation, Princeton, New Jersey., Based on research among food shoppers about the concept and features of nutrition labeling. Reveals possible influence of previous participation in trend surveys, through panels.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03106
Notes:
Sperry New Holland, New Holland, Pennsylvania. 10 pages., Packet of materials honoring farmers and agriculture. They include "A Farmer's Creed," "Me - the farmer" statement and eight illustrated quotations about the importance and dignity of farmers, farming and agriculture.
