Delmar Hatesohl Collection, Companion articles here. The first presents this poem inviting patience and wisdom in addressing the prices the farmer is receiving, as compared with prices of other things people buy. The follow-up letter to the editor suggested that whoever penned it was "preying" on ignorance and appealing to emotionalism.
Byrnes, Francis C. (author / Program Officer, International Agricultural Development Service, New York)
Format:
Conference paper
Publication Date:
1980
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08141
Notes:
Theodore Hutchcroft Collection, Mimeographed, 1980. 24 p. (Paper presented at Virginia Polytechnic Institute and State University, Blacksburg, VA, April 1-3, 1980.)
Crosby, Donald G. (author), Davis, Donald E. (author), Fries, George F. (author), Newton, Michael (author), and Osweiler, Gary D. (author)
Format:
Report
Publication Date:
1979-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D03034
Notes:
Report No. 81 published by the Council for Agricultural Science and Technology (CAST), Ames, Iowa. 18 pages., Response from CAST to the Public Broadcasting System's NOVA program, "A Plague on Our Children," televised nationwide on October 2, 1979.
Salathe, Larry (author / National Economics Division, Statistics and Cooperatives Service, USDA) and National Economics Division, Statistics and Cooperatives Service, USDA
Format:
Journal article
Publication Date:
1979-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05452
Heimbach, James T. (author) and Stokes, Raymond C. (author)
Format:
Research report
Publication Date:
1979-10
Published:
USA: U.S. Department of Health, Education and Welfare (Public Health Service), Food and Drug Administration, Bureau of Foods, Division of Consumer Studies, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22609
2 pages., via database., Incentive advertising, the offering of
merchandise to encourage the purchase,
sale, or dealing in a particular product,
is an important part of the food industry's advertising effort. Approximately I
out of every 4 food promotion dollars is
spent on some form of an incentive offer. Coupons, which, by contrast reward
the purchaser with a discount, and
media advertisements which are both informative and image creating, account
for the remaining portion of the food
advertising bill.
4 pages., via database, Much attention has been focused
on the relationship between advertising and food prices. Critics argue that
advertising food products only increases costs-costs that consumers
ultimately must pay. Others contend
that the advertising is quite beneficial
from an information perspective, particularly in light of its relatively small
cost.
Newspapers are one of the principal means of advertising by the food
industry, second only to television. In
1978, almost $1 billion was spent for
newspaper ads by firms in the food
marketing system (foodstores, food
manufacturers, and eating and drinking places). These ads are read by
three out of every four consumers.
Among all retailers, grocery stores
rank third in the volume of newspaper
advertising purchased; food manufacturers rank fifth among all manufacturers.
Byrnes, Francis C. (author / Internation Agricultural Development Service) and Internation Agricultural Development Service
Format:
Conference paper
Publication Date:
1978
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 46 Document Number: B05585
Notes:
Francis C. Byrnes Collection, National Conference of National Association for Foreign Student Affairs (NAFSA). Iowa State University, Ames, Iowa. June 8, 1978. 15 p.
Byrnes, Francis C. (author / International Agricultural Development Service) and International Agricultural Development Service
Format:
Research paper
Publication Date:
1978
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 46 Document Number: B05586
Notes:
Francis C. Byrnes Collection, Presentation to summer program, The Economics Institute, University of Colorado, Boulder, Colorado, USA. August 2, 1978. 36 p.
Jukes, Thomas H. (author), Baker, Chester B. (author), Burns, Edward R. (author), Davis, Glenn (author), Hafs, Harold (author), and Jones, Hardin (author)
Format:
Report
Publication Date:
1976-09-15
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D03035
Notes:
Report No. 61, Council for Agricultural Science and Technology (CAST), Ames, Iowa. 10 pages. Also, script for the National Broadcasting Company television program of the same title, produced for NBC News by Thomas Tomizawa. 47 pages., Response by a CAST task force to a telecast on September 8, 1976, featuring the use (and risks) of chemicals in the food system. Special emphasis on the use of diethylstilbestrol (a growth hormone used in beef production) and aspertame (sweetener).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02994
Notes:
Page 2 in Number 7 issue of The Sampler, published by Response Analysis Corporation, Princeton, New Jersey., Based on research among food shoppers about the concept and features of nutrition labeling. Reveals possible influence of previous participation in trend surveys, through panels.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03106
Notes:
Sperry New Holland, New Holland, Pennsylvania. 10 pages., Packet of materials honoring farmers and agriculture. They include "A Farmer's Creed," "Me - the farmer" statement and eight illustrated quotations about the importance and dignity of farmers, farming and agriculture.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07829
Notes:
USDA 388-74, Address by Secretary of Agriculture Earl L. Butz before the Mid-Winter convention of the Oklahoma Press Association, Oklahoma City, Oklahoma, February 15, 1974, 10:00 a.m., CDT.
Alison, Kathleen I. (author), Salcedo, R.N. (author), and Scherer, C.W. (author)
Format:
Research report
Publication Date:
1974
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: B00775
Notes:
AgComm Teaching, Urbana, Illinois: Office of Agricultural Communications, College of Agriculture, University of Illinois at Urbana-Champaign. 17pp. (Agricultural Communications Research Report 28).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: B00769
Notes:
AgComm Teaching. Claude W. Gifford Collection. PACER Papers., 120 p., Report of a national research project conducted for Professional Agricultural Communications Editorial Research, Inc. (PACER), a non-profit corporation involving six agricultural communicator organizations. File includes a 17-page summary of highlights.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: D10735
Notes:
Claude W. Gifford Collection. PACER Project., Address by the U.S. Secretary of Agriculture at the first annual meeting of PACER, Inc., Blackstone Hotel, Chicago, Illinois, November 28, 1973. 11 pages., Summarizes findings of a national survey conducted by Response Analysis, Inc., for Professional Agricultural Communications Editorial Research, Inc. (PACER).
USA: Professional Agricultural Communications Editorial Research, Inc. (PACER), Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 23 Document Number: B02447
Notes:
Harold Swanson Collection. AgComm Teaching. Delmar Hatesohl Collection. See also original report B00769., Report of a survey by Response Analysis Corporation, Princeton, New Jersey. RAC 3696. 16 pp.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24123
Notes:
Gallup Poll - #868. Via Gallup Brain. 1 page., Summary of responses to a question about who is most to blame - the farmer, the middleman, the processor or distributor, or the store that sells the meat.
Byrnes, Francis C. (author / Centro Internacional de Agricultura Tropical, cali, Columbia, S.A.) and Centro Internacional de Agricultura Tropical, cali, Columbia, S.A.
Format:
Journal article
Publication Date:
1973
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 46 Document Number: B05606
Notes:
Francis C. Byrnes Collection, From Potentials of Field Beans and Other Food Legumes in Latin Americ, Series Seminars No. 2E, Cali, Colombia, ,February 26 - March 1, 1973. 115-119.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10692
Notes:
Claude W. Gifford Collection. PACER Project., Claude W. Gifford Collection. Six preliminary reports, 2 pages each., The PACER project was conducted in collaboration with the Office of Communication, U.S. Department of Agriculture. Preliminary reports intended for distribution to selected policy-makers within the Department. Titles:
"Public opinion about food prices"
"Public opinion about selling farm products abroad"
"Public opinion about farmers as users of energy"
"Public opinion about meat prices"
"Public opinions about causes of inflation"
"The audience of 'Across the Fence'"
Evans, James F. (author / Agricultural Communications, College of Agriculture, University of Illinois)
Format:
Report
Publication Date:
1973
Published:
USA: Office of Communication, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 23 Document Number: B02438
Notes:
#901, Harold Swanson Collection. Claude W. Gifford Collection. PACER Project., Literature review prepared while author served as a consultant with the Office of Communication. 46 p., This review of literature was conducted as foundation for a national survey for Professional Agricultural Communications Editorial Research, Inc. (PACER), a non-profit organization involving six national agricultural communicator associations.
Author predicts that organic food - and natural cosmetics - will come under greater regulation. "Organic farms will be certified and inspected regularly. There will be regs in packaging and marketing."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 46 Document Number: B05667
Notes:
Harold Swanson Collection, A paper submitted for the degree of Master of Science in Home Economics. St. Paul, Minnesota: University of Minnesota. 28 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21180
Notes:
Critique of pesticides used in food production. Indiscriminate use by farmers (p. 17). Medical problems created for farm workers and others (p. 56-71). Inadequate legal mechanism for protecting consumers against pesticides (p. 73-110), emphasizing inadequacy of USDA in this regard. Educators being hired to serve industrial interests (111-127). Analysis of appeals in pesticide usage, emphasizing benefits over hazards (p. 128-145). Fertilizer industry also endangers health (p. 146-158). Suggestins for solving pest problems without pesticides (p. 173-273).
Riley, Harold (author), Saurez, Nelson (author), Shaffer, James (author), Henkety, Donald (author), Larson, Donald (author), Guthrie, Colin (author), and Lloyd-Clare, David (author)
Format:
Collection
Publication Date:
1970-03-31
Published:
Columbia: Latin American Studies Center, Michigan State University, East Lansing, MI
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes2 Document Number: D00883
Notes:
Kerry J. Byrnes Collection, Research Report No. 5, Marketing in Development Communities Series, 386pp
Robert D. Stuart, Jr., president of Quaker Oats Company, testifies that over a seven-year period his company spent $15 million to advertise the nutritional value of Life cereal. "In the end, we found that this message was getting across to only 9% of consumers. Most people were eating it, not because of nutrition, but because they liked it." "It must be understood - unless we simply want to talk to ourselves - that the most nutritious product in the world does no one any good until it is consumed."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03047
Notes:
Brief summaries of research conducted by graduate students and faculty members in the Department of Agricultural Journalism, University of Wisconsin during 1967 and 1968. 16 pages.
Keefe, Dennis R. (author / University of Georgia College of Agriculture Experiment Stations) and University of Georgia College of Agriculture Experiment Stations
Format:
Report
Publication Date:
1967
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05348
Notes:
Evans; Table of contents and Introduction, Athens, Georgia: University of Georgia, Agriculture Experiment Station, June 1967. 68 p. (Southern Cooperative Series Bulletin 68-3319).
Freeman, Chester B. (author), Ward, William B. (author), Russell, Charles C. (author), and Spencer, John F. (author)
Format:
Research report
Publication Date:
1963-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03135
Notes:
Communication Research Bulletin 4, Department of Extension Teaching and Information, Cornell University Agricultural Experiment Station, Ithaca. 32 pages., Workers at a National Cash Register plant in Ithaca, New York, express need for information about subjects in which the Colleges of Agriculture and Home Economics are working.
