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    3806. Uncovering factors influencing public perceptions of food biotechnology

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    3807. Uncovering the fiction of farm to table food

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    3810. Understanding and (dis)trusting food assurance schemes: Consumer confidence and the 'knowledge fix'

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    3811. Understanding attitudes towards genetically modified food: the role of values and attitude strength

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    3813. Understanding consumer belief of locavorism on food fonsumption at farmers’ markets: implications for extension professionals

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    3814. Understanding nutrition communication between health professionals and consumers: development of a model for nutrition awareness based on qualitative consumer research

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    3815. Understanding responses to risk: some basic findings

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    3816. Understanding the U.S. public's lack of knowledge about agricultural biotechnology and its implications for print media

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    3819. Unfit for human consumption

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    3821. Unhealthy food: food and beverage references in comedy series

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    3822. Uninformed and disinformed society and the GMO market

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    3824. Unpacking the terms of engagement with local food at the Farmers' Market: Insight from Ontario

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    3825. Update: Farm Journal Foundation

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    3826. Update: Love those vegetables!

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    3827. Upside down fate: analysis of a priming survey exploring views of the food system

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    3829. Urban food initiatives in north west England: Manchester Veg People, FarmStart, and Land Army

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    3830. Urban food legends: fighting the hype

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    3832. Use of "pigment fixatives" creates potential problems for fresh meat marketers

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    3833. Use of a computerized kiosk in an assessment of food safety knowledge of high school students and science teachers

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    3835. Use of eating-pattern messages to evaluate changes in eating behaviors in a worksite cholesterol education program

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    3837. Use of mass media campaigns to change health behaviour

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    3841. Using a food-themed calendar to engage the public and promote Extension from field to fork

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    3842. Using critical thinking styles to inform food safety behavior communication campaigns

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    3843. Using grounded theory to examine people's attitudes toward how animals are used

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    3845. Using informational labeling to influence the market for quality in food products

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    3846. Using photo interviews to explore children's food preferences

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    3847. Using simulated test marketing to examine purchase interest in food products that are positioned as GMO-free

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    3850. Using theory to guide formative evaluation of "Who's afraid of franken-food?" Implications for health message design

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    3851. Using volunteer extenders to promote use of the new nutrition label

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    3852. Utah farm-chef-fork: building sustainable local food connections

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    3854. Utilization of text mining as a big data analysis tool for food science and nutrition

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    3856. Value predispositions, mass media and attitudes toward nanotechnology: the interplay of public and experts

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    3857. Values and vegetarianism: an exploratory analysis

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    3858. Values, conventions, innovation and sociopolitical struggles in a local food system: Conflict between organic and conventional farmers in Sierra de Segura

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    3861. Valuing information on GM foods in the presence of country-of-origin labels

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    3862. Variety awareness, nutrition knowledge and adoption of nutritionally enhanced crop varieties: evidence from Kenya

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    3864. Veggie delight: more Americans have developed a taste for healthier foods. Did Morningstar Farms define its consumer target too narrowly?

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    3866. Vertical coordination in organic food chains: a survey based analysis in France, Italy and Spain

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    3868. Victual vicissitudes: consumer deskilling and the (gendered) transformation of food systems

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    3870. Viewpoint: what about all this "PR" for agriculture

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    3873. Voice of Mom survey

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    3874. Voice of the voices: Women enlightenment, BOU and community radio

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    3875. Voices of resistance: communication and social change

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    3876. Voluntary environmental and social labels in the food sector

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    3881. Warning labels on junk food: experimental evidence

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    3883. Warning: don't slash business coverage

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    3884. Washington Post's food columnist goes to bat for Monsanto - again

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    3886. Watch language when conveying ad message

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    3888. Ways to advance interests and views in rural-urban communicating

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    3890. We have exposed our kids

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    3891. We need a higher level of economic literacy

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    3892. We need to know more about the individual decision-making processes to be effective

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    3894. We're better than that

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    3895. Web data mining and social media analysis for better communication in food safety crises

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    3896. Web data mining and social media analysis for better communication in food safety crises

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