14 pages, Since the start of the COVID-19 pandemic in March 2020, the U.S. and other countries around the world saw a dramatic increase in the number of people starting pandemic gardens. In this article, the authors use rhetorical framing analysis to explore how news coverage of this gardening boom presented the illusion of control framed around the themes of economics, food sovereignty, physical and mental health, and community and connection. It concludes with a discussion of how these four themes offer an overly-optimistic view of gardening that deemphasizes sustainability, focuses on processes over harvests, and ignores food chain inequities.
24 pages, Alternative food networks (AFN) are argued to provide platforms to re-socialize and re-spacealize food, establish and contribute to democratic participation in local food chains, and foster producer–consumer relations and trust. As one of the most recent examples of AFN, Participatory Guarantee Systems (PGS) have gained notable traction in attempting to redefine consumer-producer relations in the organic value chain. The participation of stakeholders, such as consumers, has been a key element theoretically differentiating PGS from other organic verification systems. While research on farmer participation in PGS is attracting interest, consumer participation is still widely overlooked. Using a mixed methods approach, this paper describes five PGS markets in Mexico, Chile and Bolivia. A survey was conducted with consumers in the PGS markets to explore their awareness of the PGS, how consumers participate in the PGS, and their level of trust in the respective PGS and its certified products. Results showed a low level of awareness of PGS among market consumers, few participation possibilities, and minimal consumer participation overall. Nevertheless, trust in organic quality was generally high. Consumers primarily relied on the direct relationship with producers and the PGS market itself as sources of trust. These results provide novel insight into PGS consumer-market interactions, and contribute to discussions concerning social embeddedness, awareness and participation within AFN.
6pgs, Valerie Horn works with several community action groups in Whitesburg, Kentucky. The state’s recent flooding has made these organizations even more vital to the community.
