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2. Motivations, goals, and benefits associated with organic grain farming by producers in Iowa, U.S
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Han, Guang (author), Arbuckle, J. Gordon (author), and Grudens-Schuck, Nancy (author)
- Format:
- Journal article
- Publication Date:
- 2020-11-06
- Published:
- United States: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12517
- Journal Title:
- Agricultural Systems
- Journal Title Details:
- 191
- Notes:
- 14 pages., CONTEXT The U.S. has the world's largest organic food market. However, low domestic production and a low adoption rate of organic grain farming limit the overall development of this sector. Multiple organic stakeholders have called for a better understanding of cognitive and motivational aspects of farmers' decision-making processes to help policymakers, agricultural scientists, and extension practitioners to work more effectively with farmers to explore and adopt organic grain production. OBJECTIVE This paper assesses farmers' adoption motivations, long-term goals, and perceived benefits to examine the congruence between initial motivations, long-term goals, and current perceived benefits. METHODS We employed a sequential mixed-method approach that first interviewed organic farmers in Iowa, U.S. Then developed and administered a statewide survey for the organic farmers. Survey data were analyzed with confirmatory factor analysis, paired-samples t-tests, and heteroskedasticity-robust regression models. RESULTS AND CONCLUSIONS We identified five highly-rated motivations for farmers to adopt organic grain: 1) profitability, 2) personal safety, 3) natural resources stewardship, 4) consumers and public health, and 5) honor and tradition. We found organic farmers' long-term goals are strongly orientated to both productivism and stewardship but less strongly oriented to civic-mindedness. This research assessed five areas of benefits associated with organic grain farming: 1) economic benefit, 2) addressed health concerns, 3) environmental natural resources, 4) values and beliefs validation, and 5) social benefit. This study found the benefits farmers experienced by adopting organic grain farming aligned with most of their original adoption motivations and long-term goals, except for serving the motivation of consumer and public health concerns.
3. The evolution of words
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schafer, Laura (author)
- Format:
- Journal article
- Publication Date:
- 2005-09
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23897
- Journal Title:
- Food Systems Insider
- Notes:
- Online journal. 2 pages., Author comments on meanings of these terms: sustainable agriculture, factory farm, family farm, local food, and organic and natural.
4. The long-term effects of marketing organic products
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Yonezawa, Koichi (author), Gomez, Miguel I. (author), and McLaughlin, Edward W. (author)
- Format:
- Poster
- Publication Date:
- 2017-07-30
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09232
- Notes:
- Research poster presented at the Agricultural and Applied Economics Association annual meeting, Chicago, Illinois, July 30-August 1, 2017. 2 pages.
5. The organic label: how to reconcile its meaning with consumer preferences
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Conner, David (author) and Christy, Ralph (author)
- Format:
- Journal article
- Publication Date:
- 2004-03
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23592
- Journal Title:
- Journal of Food Distribution Research
- Journal Title Details:
- 35(01) : 40-43
- Notes:
- Survey and auction results reveal a lack of understanding of the label's meaning as well as a disconnect between the label's function (involving production methods) and consumers' motivations for buying organic (e.g., support for a local sustainable food system).