4 pages., Online via Directory of Open Access Documents (DOAJ)., In interviews, "...a group of 'conservation-minded' Illinois farmers revealed that while they are not necessarily familiar with the Illinois Nutrient Loss Reduction Strategy (NLRS), they are concerned with nutrient loss and are taking steps to address those concerns." However, authors observed that added efforts may be required to encourage adoption of the best management practices recommended by the strategy. The study also identified information sources farmers trust in making such decisions.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09061
Notes:
James E. Grunig Collection, Pages 3-46 in Moss, D., MacManus, T., and Verčič, D. (eds.), Public relations research: An international perspective. London: International Thomson Business Press. 39 pages.
Byrnes, Kerry J. (author) and Rural Sociological Society
Format:
Conference paper
Publication Date:
1980-08-20
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes2 Document Number: D01191
Notes:
Kerry J. Byrnes Collection, Paper submitted for the Annual Meeting of th Rural Sociological Society, 58 pages., Agricultural research aimed at developing alternative agricultural production technologies for the small farmer in developing countries typically does not adequately take into consideration the range of factors in the farmer's social environment, which may operate to facilitate or constrain the decisions which the farmer makes about the technology to be employed in his farming operation.
14 pages., Via online journal., Green technology is the means of improving towards the rising environmental concern. The implication of green fertilizer technology (GFT) is the need for the modern development of environmentally friendly technology, also to increase the production level among all the agriculture crops. It is especially needed for paddy production, as it has always been considered as an important commodity because it is the main staple food for the nation. Paddy production in Malaysia using GFT allows for sustainable development and boosts the yield. Nevertheless, the adoption rate of GFT is unsatisfactory in most of the developing countries, including in Malaysia. The fact that the cost of production is considerably higher results in low-level perception regarding the adoption of GFT. Hence, the integration of communication and technology factors could become one of the main elements for the further development of the paddy sector in Malaysia. The overall objective of this research study will identify the factors that determine paddy farmer's adoption decision on GFT in Malaysia. To do so, a literature review was compiled on the topic of agriculture innovation-based adoption decision theories such as Diffusion of innovation (DOI), Theory of reasoned action (TRA), Theory of Planned Behavior (TPB) and Technology acceptance model (TAM) and communication channels to study paddy farmers' adoption decision of GFT. The results of the review revealed that this framework highlights adoption as an intricate behavior, interweaving aspects such as communication channels, socio-psychological and innovation attribute considerations. The conceptual framework illuminates the decision towards adoption as a self-motivated process, assumes a composite interaction among groups of variables coming from two different theories. The combination of DOI, TRA, TPB, TAM and communication channels overcome some limitations that arise when the only theory is used to examine the adoption decision among paddy farmers in Malaysia. Correspondingly, there has been limited empirical research done on the decision of adoption toward GFT use among paddy farmers in Malaysia.
Babu, V.K. (author), Singh, Y.P. (author), and Department of Agriculture Extension, R.B.S. College, Bichpuri, Agra; Department of Agriculture Extension, R.B.S. College, Bichpuri, Agra
Format:
Journal article
Publication Date:
unknown
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05520
Woods, John L. (author), Siddiqi, Hafiz G.A. (author), Rahman, M. Saifur (author), Ali, A.M.M. Shawkat (author), Ahmad, Munshi Siddique (author), and Siddiqi, Feisal (author)
Format:
Report
Publication Date:
1988-05
Published:
Bangladesh
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D07958
Notes:
John L. Woods Collection, Report by the International Program for Agricultural Knowledge Systems (INTERPAKS), College of Agriculture, University of Illinois, Urbana, in association with Rahman Rahman Huq and Company, Dhaka, Bangladesh. Funds provided by the World Bank, the executing agency for United Nations Development Programme Project BGD/85/029. 238 pages.
