27 pages, Precision farming is becoming crucial in the ongoing agricultural revolution due to its enhanced economic and ecological sustainability in food production compared to conventional farming. However, only a limited number of studies have focused on consumer acceptance of food produced through precision farming. To address this gap, an online experiment (n = 276) was conducted to investigate how production method information influences consumer beliefs of food quality (i.e., health, sustainability, and safety values), ultimately affecting consumer attitudes and purchase intentions toward precision-grown food. The findings suggest consumers exhibit higher quality beliefs, leading to more favorable attitudes and purchase intentions, toward precision-grown food compared to conventional food. This trend was observed when participants were presented with detailed information about the production methods employed in each farming system. In addition, according to the Elaboration Likelihood Model, our study reveals consumer innovativeness has the potential to amplify positive responses in terms of quality beliefs, attitudes, and purchase intentions toward precision-grown food compared to conventional food. Furthermore, our findings suggest that when detailed production methods are presented, precision-grown food may receive favorable quality beliefs, attitudes, and purchase intentions comparable to those for organic food, regardless of consumer innovativeness.
10 pages, Sustainable livestock farming practices have the potential to improve productivity and high income, reduce greenhouse gases, and improve household food security. Despite previous efforts to disseminate these technologies, the rate of adoption has remained very low in Ethiopia. In this study, we investigate the determinants of adoption and the impact of improved dairy farming practices (IDFP), which include improved breed, improved feed, and improved feeding conditions, on household food security in the central highland of Ethiopia.
9pgs, Divergence in opinion over how farm animals should be cared for is creating a disconnect between livestock farming and the public that risks a loss of “social license” to farm. One proposed solution for the dairy farming community is to engage more constructively with the public to develop a shared vision of the industry's future; however, farmers and veterinarians remain reluctant to validate public opinions on farm animal care, in particular, often viewing them as naïve or impractical. Understanding the interpretive frames through which people make sense of dairy farming could help the dairy farming community engage more constructively with public opinion, thereby reducing conflict and providing opportunities to change communication or practice. Hence, frame analysis was conducted on transcripts of 60 face-to-face interviews with members of the UK public, first defining frames using reflexive thematic analysis, then considering the effect of these frames on those holding them. The results showed that dairy farming was mainly characterized by two entities: the cow and the farmer. Three frames were developed for the cow: she was perceived as i) enduring, which induced a sense of moral responsibility for her well-being among participants; ii) a fellow or companion, which led to feelings of a shared or parallel life with her; and iii) a force of nature, where the cow's connection with the natural world and “otherness” was appreciated, or even longed for. These connections were unexpectedly widespread within the sample, with many participants simultaneously holding two or even three frames. The farmer was seen through two frames: i) traditional; or ii) modernizing, but both frames had positive and negative narratives depending on the perceived care of the cow, causing confusion or even conflict about the care the farmer actually delivered. These findings provide new insights into the interpretive lenses through which the public makes sense of the dairy cow and her care, not least the bond the public themselves feel with the animal. They offer fresh opportunities for the dairy industry to improve engagement through more reflexive communication or modification of farming practices to better fit societal expectations about dairy cow welfare.
9 pages, Despite agriculture’s great potential to Tanzania agricultural development, the sector faces diverse challenges. For example, existence of gender gaps in accessing agricultural production resources and benefits obtained from the same impede the sector’s growth. Therefore, adoption of conservation agriculture (CA) has been seen as one of the measures to address the sector limited productivity. Nonetheless, there is limited knowledge on how CA has managed to reduce gender inequalities in accessing both reproductive resources and benefits accrued from agriculture. This paper examines gender gaps in conservation agriculture programme implemented by Sustainable Agriculture in Tanzania (SAT), by specifically analyzing gender participation and relations in CA in Morogoro municipality and Morogoro district. This study adopted a mixed method approach whereby both qualitative and quantitative data were collected from four sites where SAT implements its activities. Findings show that CA has significantly reduced gander gaps in accessing production resources and services as well as raising women’s participation in decision making with regards to production and use of income obtained from sales of produce. Farmers regardless of the gender can access extension services, and credit, and are involved in various initiatives collectively. Despite the economic benefits, findings show that CA is laborious and takes much of farmers’ time, women being more affected. Therefore, it is recommended that the central and local governments and various stakeholders should promote the spread of conservation agriculture technologies since it reduces the biasness in agriculture and empowering women. Ensuring access to advanced cheap technologies to farmers. Nonetheless, there is need to ensure that female farmers are not overburdened in the process.
18pgs, Can the power of digital communications create opportunities for overcoming generational renewal problems on farms? This interdisciplinary review explores the reported impacts of digital communication on career initiation into farming from a global perspective via the lens of career theories. Seventy-three papers were synthesized into two domains: (1) the impact of digital communication interactions on farming career initiation, and (2) the dynamics of digital communication initiatives that create opportunities to inspire youth into farming. The finding shows that the mainstream literature primarily aims to support the continuity of farming careers but pay little attention to the potential of digital communication to attract youth into farming. This review argues that career communications for farming receives insufficient attention, and could be better integrated into agricultural communications strategies by using the potential of digital communications. Study concludes that while economic and geographic factors, as well as societal and cultural norms, lead to negative perceptions on farming careers, there are three pathways that may contribute to breaking down these negative perceptions. Firstly, taking the changing nature of career motivations, such as the trend towards sustainable farming linked to self-fulfillment, among today’s youth into consideration is essential. Secondly, highlighting technological advances in digital agriculture practices, like geographical flexibility or innovation capacity of farming, for example, is important to increase awareness about new opportunities in the profession. Lastly, communication campaigns with targeted groups (e.g., young females) play a role to change the negative perceptions of the rural way of life and the farming profession.
7 pages, This study was carried out to determine the fish farming practices, development and constraints among fish farmers in Ibi Local Government Area (LGA), Taraba State, Nigeria. A sampling frame was drawn from the list of 740 fish farmers registered with the Department of Fisheries and Forestry, Ibi LGA, Taraba State. A multistage stratified design was used for selecting the respondents for the study. The first stage involved stratification of the Local Government into Districts (Sarkin Kudu, Dampar and Ibi). The second stage was selection based on the prevalence of fish farmers in the districts. The third stage involved random selection of 90, 69 and 63 (30%) fish farmers from each district to obtain a sample size of 222 respondents. Data from the study were collected through structured questionnaire and scheduled interview administered to the respondents. Data were analyzed using descriptive (frequency distribution and percentages) and inferential (non parametric test at coefficient of 0.116 and p-value of < 0.05) statistics. Results show that concrete tanks were mostly used by fish farmers (35.0%) and sourced fingerlings for stocking through personal hatchery (34.9%), practiced poly culture (58.90%) and monoculture techniques (56.50%). The culture system was predominantly intensive (90.0%), Clarias spp were cultured (68.9%) and fed on imported floating feed (72.0%). The major constraints to fish production are inadequate infrastructure, high cost of inputs, poor quality of fish seed and poor extension services on fish farming. The study recommends that the Government should grant import duty waiver on fish farming inputs and monitor the implementation so that the policy can benefit intending and existing fish farmers. Efforts should be intensified on different areas of fish farming development.
7pgs, Agricultural subsidies are an important factor for influencing food production and therefore
part of a food system that is seen as neither healthy nor sustainable. Here we analyse options
for reforming agricultural subsidies in line with health and climate-change objectives on one
side, and economic objectives on the other. Using an integrated modelling framework
including economic, environmental, and health assessments, we find that on a global scale
several reform options could lead to reductions in greenhouse gas emissions and improvements in population health without reductions in economic welfare. Those include a repurposing of up to half of agricultural subsidies to support the production of foods with beneficial
health and environmental characteristics, including fruits, vegetables, and other horticultural
products, and combining such repurposing with a more equal distribution of subsidy payments globally. The findings suggest that reforming agricultural subsidy schemes based on
health and climate-change objectives can be economically feasible and contribute to transitions towards healthy and sustainable food systems
10 pages, Farming methods are closely linked to the livelihood outcomes of women. The techniques of farming and the manner in which they are applied affects realization of livelihood outcomes. Even though rural women aim at attaining positive outcomes, their efforts are jeopardized by poor farming practices. This situation is exacerbated by gender disparities in knowledge and skills, inadequate access to productive resources and power relations. The current study aims to understand what kinds of farming methods women use and their contribution to livelihood outcomes. Using qualitative interview and survey as an auxiliary method, it was discovered that women predominantly use traditional farming techniques such as intercropping, crop rotation, cover cropping and integrated animal-crop farming. The major hindrances to the gainful use of these methods are knowledge gaps and resource disparities. Most women still grapple with low incomes, starvation, diet deficiencies, inability to access medical care and clothing. They are also vulnerable to climate shocks and stresses. The study concludes that the farming methods have inadequately enhanced income, food security, wellbeing and resilience to shocks and stresses. It recommends that agricultural extension services such as training programmes should consciously target equipping women with knowledge and skills on how to use the traditional and modern methods of farming and support them to access productive resources.
13 pages, This study aimed at assessing the level of mobile phone use in Ugandan agricultural extension, and to establish the extent to which mobile phone Viamo’s 3-2-1 service, hosted by Airtel Uganda, was being accessed and how the facility can be improved to boost banana productivity. The results of the study indicate that use of mobile phones for increased banana productivity were dependent on age, gender, household size, income and farming experience. Data collected show that the major information source by farmers was extension agents followed by phones and televisions. Focus group discussions revealed that most farmer participants owned phones (94.3%), had Airtel SIM cards and accessed Viamo service (65%). All respondents were aware of the Viamo service and majority got to know about the service through Airtel SMS notifications (83.3%). Farmers indicated that the four most sought after information elements for increasing banana productivity included material on weather forecasts, pest and disease control, fertilizers and their usage, and markets and their location. The study reveals information gaps with respect to pests and disease diagnosis and management, market prices, weather information, mulching and weeding in different terrains, and sources of clean banana planting material. It was concluded that the service is relevant and contributes to improving farmer knowledge on good banana farming practices. A further step will be to scale up use of the 3-2-1 service for agricultural purposes at country and regional levels.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11675
Notes:
2 pages., Online via AgriMarketing Weekly., Summary of research by The Sustainability Consortium of Farm Journal among more than 400 U.S. farmers in more than 40 states. The survey invited their perspectives on sharing data about their production practices with downstream supply chain organizations, such as food companies and retailers. Findings suggested that growers value data collection, the environment, and conservation agriculture practices on their farmers, but hold concerns about sharing farm data.
10 pages, Global population growth necessitates increasing food production while reducing the environmental impact of intensive agriculture. Organic production can address this need; however, organic producers lack the Extension support needed to advance their practice. Using phenomenological design, we explored how organic producers experience growing organically. We report factors relevant to producers' decision to grow organically, their experiences with adopting organic practices, and the alignment of their philosophical stances with the concept of growing organically. Participants would benefit from Extension programs targeted toward organic agriculture. We propose an Extension model to support producers in becoming more effective and efficient at growing organically.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11321
Notes:
17 pages., Paper presented at the 8th EAAE PhD student workshop, Swedish University of Agricultural Sciences, Uppsala,Sweden, June 10-12, 2019., Authors analyzed household behavior in adoption of chickpea as an improved crop, as well as the crop's impact at farm level and grower experiences with it.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24270
Notes:
Abstract of 18 min. DVD shown at conference (DVD not in collection)., 1 p. Abstract presented at the Australasia Pacific Extension Network in Beechworth, Victoria, Australia, March 6-8, 2006
Brodt, Sonja B. (author), Klonsky, Karen (author), Tourte, Laura (author), Duncan, Roger (author), Hendricks, Lonnie (author), Ohmart, Cliff (author), and Verdegaal, Paul (author)
Format:
Research paper
Publication Date:
2004-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23445
The authors consider the adoption of biologically integrated agricultural practices from the perspective of farm management style. Adoption decisions for farming practices must fit into a broader farm decision-making context that incorporates economic, environmental, social, family and personal considerations, as well as use of agricultural information sources. Drawing from a study of California almond and winegrape growers, the authors demonstrate that management styles differ substantially among farmers and that these differences affect use of information sources and adoption of biologically based practices on the farm. A two-season mail survey of farming practices and information sources demonstrated that differences in management styles affect the adoption of practices.
