6pgs, Valerie Horn works with several community action groups in Whitesburg, Kentucky. The state’s recent flooding has made these organizations even more vital to the community.
10pgs, Why farmers are increasingly banding together to take their products online, targeting consumers directly without the fuss of a physical market.
6 pages, Using an intercept method at two local farmers’ markets (n= 192), this study found the notion that local foods taste better and are more nutritious (i.e., lionization) and the notion that buying locally supports and contributes to the local economy and community (i.e., communization), positively influences consumers’ attitude towards shopping at their local farmers’ market. This positive attitude subsequently influences consumer purchase behavior. Extension professionals can utilize these data-driven results to aid in effective farmers’ market promotion by communicating micro-benefits (e.g., nutrition, taste) and macro-benefits (e.g., economic impact) to potential and current farmers’ market consumers.
