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2. COVID-19 and marketing challenges for food producers in Louisiana
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bampasidou, Maria (author), Frelier, Johannah (author), Coleman, Marcus A. (author), and Motsenbockerd, Carl E. (author)
- Format:
- Research report
- Publication Date:
- 2022-03
- Published:
- USA: Food Distribution Research Society
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12649
- Journal Title:
- Journal of Food Distribution Research
- Journal Title Details:
- V. 53, Iss.1
- Notes:
- 2 pages, The COVID-19 pandemic disrupted the operations of many farm and food businesses across Louisiana. Producers had to adapt to changes or closures of market outlets, including farmers markets, farm-to-school programs, and restaurants. Using data collected from an online survey, this research examines pre- and post-pandemic marketing channels and challenges faced by food producers.
3. Describing North Dakota small farmers and their connection with extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Berg, Lindy (author), Marx, Adam A. (author), and Hoffman, Travis W. (author)
- Format:
- Journal article
- Publication Date:
- 2022
- Published:
- USA: American Association for Agricultural Education
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12670
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- Vol. 63, N. 3
- Notes:
- 17 pages, Small farms and small farmers are a growing sector of the agricultural economy nationwide. Notably, small farms are influenced by similar antagonists to the success of their business as large, concentrated operations, but they experience it differently. The purpose of this study was to describe small farms and farmers in North Dakota to assist North Dakota State University Extension in defining their needs for programming development. We found that nearly 45% of small farmer respondents are women. Small farmers prefer to access information for their operations in a variety of ways but like to engage with Extension through more direct and personal means. Recommendations include developing programming targeted at female farmers and organizing Extension information resources targeted at small farm needs, specifically.
4. Rise of virtual farmers markets, the
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Borts-Kuperman, Leah (author)
- Format:
- Online article
- Publication Date:
- 2023-01-31
- Published:
- United States: Modern Farmer Media
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12793
- Journal Title:
- Modern Farmer
- Journal Title Details:
- +ACDC ACES
- Notes:
- 10pgs, Why farmers are increasingly banding together to take their products online, targeting consumers directly without the fuss of a physical market.
5. Rise of virtual farmers markets, the
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Borts-Kuperman, Leah (author)
- Format:
- Online Article
- Publication Date:
- 2023-01-31
- Published:
- United States: Modern Farmer Media
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12887
- Journal Title:
- Modern Farmer
- Journal Title Details:
- Online
- Notes:
- 10pgs, Why farmers are increasingly banding together to take their products online, targeting consumers directly without the fuss of a physical market
6. Examining farmers markets’ usage of social media: An investigation of a farmers market Facebook page
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cui, Yue (author)
- Format:
- Online journal article
- Publication Date:
- 2014
- Published:
- New Leaf Associates, Inc
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10899
- Journal Title:
- Journal of Agriculture, Food Systems, and Community Development
- Journal Title Details:
- 5(1):87-103
- Notes:
- 17 pages., via online journal., Social media are transforming communication between organizations and their audiences, and even changing the organizations themselves. Social media's low cost and low requirements for technical skills needed to both use and maintain an online presence allow small businesses with limited marketing budgets to use the same marketing strategies as bigger businesses with large marketing budgets. In addition, social media provides businesses direct and interactive ways to reach out and retain customers. This case study analyzes Cedar Park Farmers Market (CPFM)'s use of its Facebook page. Using Facebook Graph API Explorer, we extracted data regarding posts and fans of CPFM's Facebook page since the page was created. We then examined the data to explore the social networks, including farmers market organizers, vendors, and customers, within CPFM's Facebook page and how the market used its Facebook page, by looking at the Facebook page layout, composition of fans, post intensity, post ownership, media type, and degree of engagement. We found that (1) the market organizers, customers, vendors, and local communities were all engaged with the CPFM Facebook page; (2) the CPFM used Facebook as a marketing platform to publish timely information (e.g., available products or upcoming events) and to reach and retain customers and vendors; and (3) the CPFM's Facebook page functioned as a cyber–social hub to connect and engage the local community.
7. Cities of farmers: urban agricultural practices and processes
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dawson, Julie C. (author) and Morales, Alfonso (author)
- Format:
- Book
- Publication Date:
- 2016
- Published:
- United States: University of Iowa Press, Iowa City.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08840
- Notes:
- 333 pages.
8. All roads lead to the farmers market?: using network analysis to measure the orientation and central actors in a community food system through a case comparison of yolo and sacramento county, california
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fuchs‑Chesney, Jordana (author), Raj, Subhashni (author), Daruwalla, Tishtar (author), and Brinkley, Catherine (author)
- Format:
- Online article
- Publication Date:
- 2022-08-18
- Published:
- USA: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12600
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- Online
- Notes:
- 17 pages, Little is known about how farms and markets are connected. Identifying critical gaps and central hubs in food systems is of importance in addressing a variety of concerns, such as navigating rapid shifts in marketing practices as seen during the COVID-19 pandemic and related food shortages. The constellation of growers and markets can also reinforce opportunities to shift growing and eating policies and practices with attention to addressing racial and income inequities in food system ownership and access. With this research, we compare network methods for measuring centrality and sociospatial orientations in food systems using two of America’s most high-producing agricultural counties. Though the counties are adjacent, we demonstrate that their community food systems have little overlap in contributing farms and markets. Our findings show that the community food system for Yolo County is tightly interwoven with Bay Area restaurants and farmers’ markets. The adjacent county, Sacramento, branded itself as America’s Farm-to-Fork capital in 2012 and possesses network hubs focused more on grocery stores and restaurants. In both counties, the most central actors differ and have been involved with the community food system for decades. Such findings have implications beyond the case studies, and we conclude with considerations for how our methods could be standardized in the national agricultural census.
9. Communication at farmers’ markets: commodifying relationships, community and morality
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Garner, Benjamin (author)
- Format:
- Online journal article
- Publication Date:
- 2015-07-01
- Published:
- USA: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10231
- Journal Title:
- Journal of Creative Communications
- Journal Title Details:
- 10(2) : 186-198
- Notes:
- 13 pages., Via online journal, Consumers are increasingly using their purchasing power to enact their politics and activism. I examine how consumption at farmers’ markets fits into this trend. The consumption of local and organic food and the number of farmers’ markets have drastically increased in recent years. This research examines the ways interpersonal relationships, community ties and morality (ethical consumption) relate to commodification at local farmers’ markets. Specifically, this research is framed through Marx’s understanding and critique of capitalism, including his concept of commodity fetishism. Using Radin’s (1996) indicia of commodification, I explore the degree to which relationships, community and morality either are commodifiable or resist commodification. Using a combination of extant literature as well as interview and observational data from a 2011–2012 market study, I discovered that relationships and community ties resist commodification but morality is commodifiable in this space. Specifically, I argue that the contingent and voluntary nature of human communication as a two-way process is one of the key reasons that interpersonal relationships and community ties resist commodification.
10. Consumers' sense of farmers' markets: tasting sustainability or just purchasing food?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Giampietri, Elisa (author), Koemle, Dieter B. A. (author), Yu, Xiaohua (author), and Finco, Adele (author)
- Format:
- Journal article
- Publication Date:
- 2016-11-10
- Published:
- Italy
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08765
- Journal Title:
- Sustainability
- Journal Title Details:
- 8(11), 1157
- Notes:
- 14 pages.
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