6 pages, Pakistan is an agricultural country and has 80% percent contribution in export earnings and
50% labour forces engagement. The aim of this study was to know about government media campaigns for awareness and information in the agricultural development. The study was conducted at Department of Mass Communication Govt. College University, Faisalabad, during 2019. Data was gathered from government agriculture department website from June 2017 to June 2019 to know about the governmental contribution in agricultural development through media campaigns and nature of these campaigns to aware and educate the farmers. The study found that the mode of government media campaigns was related to transmit message to farmers
about warning and preventive (20-26%), inofmraiton and awareness (38-54%), visit and meeting
(6-10%), subsidies and credit assistant (6-16%) and policies and new technology (6-8%). The
study also revealed that government had specially focused on new technology for better results
to aware and educate the farmers to improve their cultivation. But it is also revealed that there
is more space to improve the cultivation style and government should play a greater role in the
development of agriculture sector.
14 pages, The paper analysed the effect of farmer’s exposure on different channels in particular establishment of foreign agricultural investments (FAI) farms that are seen as influential in promoting agricultural technology use among neighbouring farmers. Based on proportionate random sampling strategy in areas with both foreign and domestic commercial farms, the effects of farmer characteristics and different exposure channels for promoting and learning agricultural technologies were fitted and estimated in the general Poisson model. Results show that farmer’s age, mobile phones ownership, household poverty, self learning by doing, learning from neighbours, domestic investors, Non-Governmental Organizations (NGOs), National Agricultural Research and Extension Services (NARES) and farmer’s location significantly influence agricultural technologies use among farmers living near commercial farms. But age and household poverty were inverse related to the intensity of farmer’s agricultural technology use. It implies that old age and poverty negatively affect use of agricultural technologies while exposure to FAI is not effective channel for farmer to use agriculture technologies in areas with commercial farms. It was concluded that presence of FAI farms without formal and informal interactions with neighboring farmers does not influence the use of agricultural technologies among farmers, therefore a mere presence of FAI farms should be considered as private investment and not necessarily as a means for promoting agricultural technology use to neighboring farmers. A selective strategy should be considered to use FAI farms as means of promoting use of agricultural technologies among neighboring smallholder farmers based on crop similarity, location endowments, socio-economic characteristics of farmers, extension services availability and technologies used by FAI farms.
10 pages, Low agricultural productivity remains one of the main factors influencing poverty and food insecurity among smallholder farmers in many developing countries. Among the key interventions assumed to influence agricultural productivity of smallholders is the provision of agricultural extension services to farmers. Access to agricultural extension however remains low in most developing countries thus slowing down agricultural productivity growth. This study therefore sought to determine the labor productivity effects of agricultural extension in northern Ghana using data from a cross-section of 300 smallholder farm households. The results of a binary probit model indicated that participation in agricultural extension increased with farming experience, farm size, access to irrigation and group membership but decreased with years of formal education and household size. Regression estimates of a labor productivity model revealed a positive and statistically significant relationship between agricultural extension and labor productivity. Also, labor productivity increased with farming experience, household income, access to irrigation, degree of specialization in production and the level of conventional inputs used per man-day of labor but decreased with participation in off-farm work. The authors recommend an increase in agricultural extension coverage to ensure that more farmers are reached with information on modern technologies to enhance their labor productivity. Furthermore, farmers need access to inputs such as seed and fertilizer to improve the productivity of labor.
