USA: University of California Press, Berkeley, California.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21622
Notes:
237 pages, Includes a description of "Consumer Time," a radio program sponsored by the U.S. Department of Agriculture and produced by Donald E. Montgomery, consumer's counsel for USDA beginning in 1935. At that time, the USDA was the only government agency with an "official" position devoted to the concerns of the consumer. (p. 145). Another program, "Consumer Flashes," was part of the "National Farm and Home Hour" broadcast on NBC "Red" Network. Also includes (p. 47) statistics showing how lower-income listeners made up about 80% of the U.S. radio audience in 1940. Programs such as the "National Barn Dance" on WLS Radio, Chicago, were cited as especially popular.
USA: Radio Institute of the Audible Arts, New York, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16947
Notes:
Report of a symposium on the relation of radio to rural life. 67 pages., Summarizes points brought out at the symposium attended by heads of agricultural colleges, executives of farm groups, editors of agricultural publications, members of State Departments of Agriculture and State Extension Services, legislators and other rural leaders. Also summarizes agricultural radio programs broadcast by the U.S. Department of Agriculture, its state extension services and the land-grant colleges in various states. Introductory paper by Brunner, editor of the publication.
