Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02287
Notes:
Pages 267-277 in Brian Ilbery, Quentin Chiotti and Timothy Rickard (eds.) Agricultural restructuring and sustainability: a geographical perspective. CAB International, Oxon, UK. 348 pages.
Available online at www.centmapress.org, Four factors and three farmer groups were identified which significantly differed regarding their attitudes towards animal welfare programs and willingness to participate in them. Authors cited evidence of need to design tailor-made strategies for communicating with farmers about this subject.