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2. An in-depth look at Internet adoption and use by Iowa farm families: implications for communicators
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Abbott, Eric A. (author / Greenlee School of Journalism and Communication) and Iowa State University
- Format:
- Paper
- Publication Date:
- 2004-06-20
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21022
- Notes:
- Paper presented to Research Special Interest Group, Association for Communication Excellence, for presentation at its international meeting, Lake Tahoe, Nevada, June 20-24. Paul Yarbrough, emeritus professor, Cornell University, contributed to the design of the study., 16 p., A total of 226 Iowa farm households with computers were surveyed in 2001 about their use of the Internet for both farm and non-farm uses. Of the 111 farmers (49%) that responded, 87 (78%) used the Internet. Results showed heavy Internet use by multiple household members (farmer, spouse and children), especially for information-seeking and email activities. Use of the Internet for transactions was limited. Farmers were more likely to seek farm decision information, whereas children were more likely to play games and use the Internet for school activities. Spouses used the Internet mostly for email. Farmers now regard the Internet as an essential tool for gathering information they couldn't find elsewhere. Implications for communicators are that the Internet should now be part of the information plan for all communicators serving rural farm audiences, both for farm and non-farm information. Extension and other trusted sources should spend more time guiding clients to trustworthy sites for information.
3. Diffusion of agricultural health and safety information: a two part study of Oklahoma farmers and extension agricultural engineers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Oskam, Judy B. (author / School of Mass Communications at Texas Tech University)
- Format:
- Journal article
- Publication Date:
- 1995
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08449
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 79 (1) : 13-25
- Notes:
- search through journal, During the summer and fall of 1992, both on-site and mail surveys were conducted to determine: (1)How Oklahoma farmers receive and prefer to receive agricultural health and safety information from selected mass media, and (2) How Extension agricultural engineering departments communicate agricultural health and safety information. The study revealed that approximately one-half of the farmers identified television as their primary mass media source for general news and information. More farmers identified magazines as their primary source for safety and health information than any other medium. Three-quarters of the farmers in the study received their agricultural information from magazines. More than half of the farmers preferred to receive health and safety information from magazines. Agricultural engineers identified fact sheets, newspapers, workshops, videos, newsletters, radio, television, brochures, and magazines as methods for communicating health and safety information. In this article, recommendations are provided for agricultural health and safety educators. (original)
4. Evaluation of extension mass media efforts at the county level
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fett, John (author), Duffy, Kathleen (author), Shinners-Gray, Theresa (author), Ruhlmann, Renee (author), and Doyle, Cara (author)
- Format:
- Research report
- Publication Date:
- 1988-10-26
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09887
- Notes:
- NCR-90 Collection, From Document D09883, "Report of research completed during the past year, 1988". Pages 11-12.
5. Information sources preferred by farmers in using price risk tools
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Murray-Prior, Roy (author)
- Format:
- Conference paper
- Publication Date:
- 2001-10-05
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13536
- Notes:
- 8 p., APEN (Australasia Pacific Extension Network) 2001 International Conference, Oct3-5, 2001, at University of South queensland, Toowoomba, Queensland, Australia
6. Media's role in enhancing sustainable development in Zambia
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Young, Carrie (author) and McComas, Katherine (author)
- Format:
- Article
- Publication Date:
- 2016
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D11602
- Journal Title:
- Mass Communication and Society
- Journal Title Details:
- 19(5) : 626-649
- Notes:
- 25 pages., Online via UI e-subscription, Researchers evaluated the role of media through qualitative feedback from smallholder farmers identified by Community Markets for Conservation through radio programming efforts involving sustainable agriculture. Results demonstrated the centrality of the radio programming alongside other forms of communication such as extension and farmer-to-farmer communication, as well as written and visual communication.
7. The adoption of innovation by cooperative farmers in Nigeria
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Adeyemo, Remi (author), Anyanwu, Edwin (author), Osuntogun, Adeniyi (author), and Department of Agricultural Economics, University of Ife, Ile-Ife, Nigeria
- Format:
- Journal article
- Language:
- English with Spanish summary
- Publication Date:
- 1986-04
- Published:
- UK
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: C05178
- Journal Title:
- Tropical Agriculture
- Journal Title Details:
- 63 (2) : 158-160, 164.
- Notes:
- AGRICOLA ADL 86044559
8. World Press Freedom Day: A statement from IFAJ President Owen Roberts
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Roberts, Owen (author / President, International Federation of Agricultural Journalists)
- Format:
- Commentary
- Publication Date:
- 2020
- Published:
- International: International Federation of Agricultural Journalists (IFAJ), Ormstown, Quebec, Canada
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11647
- Notes:
- 2 pages., Online from publisher., During a global coronavirus pandemic, IFAJ President Owen Roberts emphasizes the vital importance of journalists in helping people be informed and safe. "The world will change hugely in the next 365 days as we grapple with the pandemic... But two things won't change: these are farmers' need to feed the world and journalists' role in helping them do so. Through our global network for agricultural journalism, we can make a difference in how effective this all works out."