Riley, Harold (author), Saurez, Nelson (author), Shaffer, James (author), Henkety, Donald (author), Larson, Donald (author), Guthrie, Colin (author), and Lloyd-Clare, David (author)
Format:
Collection
Publication Date:
1970-03-31
Published:
Columbia: Latin American Studies Center, Michigan State University, East Lansing, MI
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes2 Document Number: D00883
Notes:
Kerry J. Byrnes Collection, Research Report No. 5, Marketing in Development Communities Series, 386pp
Online from publication. 3 pages., "Retailers care about sustainability because consumers care, but for many the pursuit of sustainability tends to be more of an afterthought than top priority. Sustainability is valued highly by growers, retailers and consumers, but there is not always common understanding of what it means."
Online from publication. 5 pages., Summary of a survey among U.S. consumers, performed by Aimpoint Research for The Packer. Findings suggested that the lack of a concrete definition of sustainability points to the need to earn consumers' trust regarding the food industry.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08827
Notes:
Pages 1071-1094 in Rob Roggema (ed.), Agriculture in an urbanizing society volume two: proceedings of the sixth AESOP conference on sustainable food planning. United Kingdom: Cambridge Scholars Publishing. Pages 601-1274.
