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2. Evaluating the Swedish approach to motivating improved work safety conditions on farms: insights from fear appeals and the extended parallel processing model
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Svennefelt, Catharina Alwall (author), Hunter, Erik (author), and Lundqvist, Peter (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10495
- Journal Title:
- Journal of Agromedicine
- Journal Title Details:
- 23(4): 355-373
- Notes:
- 20 pages., via online journal., Farm work safety intervention programs based on educating and informing have been criticized for not demonstrably improving work safety. We argue that these criticisms are misplaced and that the problem with educating and informing lies not necessarily in the tool, but rather in its implementation. We arrive at this conclusion by systematically investigating eight of the largest farm work safety interventions in Sweden. In particular, we describe how they use fear and other emotional appeals in their communications in an attempt to motivate improved work safety. We then analyze their implementation using the extended parallel processing model (EPPM). We show that, although threat of injury and death is used in the majority of these interventions to motivate individuals, the threat is inconsistent with the behaviors targeted. Other shortcomings and implications for implementing wide-scale farm work safety interventions are discussed.
3. World Press Freedom Day: A statement from IFAJ President Owen Roberts
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Roberts, Owen (author / President, International Federation of Agricultural Journalists)
- Format:
- Commentary
- Publication Date:
- 2020
- Published:
- International: International Federation of Agricultural Journalists (IFAJ), Ormstown, Quebec, Canada
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11647
- Notes:
- 2 pages., Online from publisher., During a global coronavirus pandemic, IFAJ President Owen Roberts emphasizes the vital importance of journalists in helping people be informed and safe. "The world will change hugely in the next 365 days as we grapple with the pandemic... But two things won't change: these are farmers' need to feed the world and journalists' role in helping them do so. Through our global network for agricultural journalism, we can make a difference in how effective this all works out."