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2. An in-depth look at Internet adoption and use by Iowa farm families: implications for communicators
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Abbott, Eric A. (author / Greenlee School of Journalism and Communication) and Iowa State University
- Format:
- Paper
- Publication Date:
- 2004-06-20
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21022
- Notes:
- Paper presented to Research Special Interest Group, Association for Communication Excellence, for presentation at its international meeting, Lake Tahoe, Nevada, June 20-24. Paul Yarbrough, emeritus professor, Cornell University, contributed to the design of the study., 16 p., A total of 226 Iowa farm households with computers were surveyed in 2001 about their use of the Internet for both farm and non-farm uses. Of the 111 farmers (49%) that responded, 87 (78%) used the Internet. Results showed heavy Internet use by multiple household members (farmer, spouse and children), especially for information-seeking and email activities. Use of the Internet for transactions was limited. Farmers were more likely to seek farm decision information, whereas children were more likely to play games and use the Internet for school activities. Spouses used the Internet mostly for email. Farmers now regard the Internet as an essential tool for gathering information they couldn't find elsewhere. Implications for communicators are that the Internet should now be part of the information plan for all communicators serving rural farm audiences, both for farm and non-farm information. Extension and other trusted sources should spend more time guiding clients to trustworthy sites for information.
3. Battle of the blogosphere: Monsanto versus the world
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Murphy, Patrick D. (author)
- Format:
- Book chapter
- Publication Date:
- 2017
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08812
- Notes:
- Pages 95-116 in Patrick D. Murphy, The media commons: globalization and environmental discourses. United States: University of Illinois Press, Urbana, Chicago, and Springfield. 192 pages.