Garcia, Philip (author), Egelkraut, Thorsten M. (author), and Pennings, J.M.E. (author)
Format:
Paper
Publication Date:
2006-04-17
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35856
Notes:
Presented at the NCCC-134 Conference on Applied Commodity Price Analysis, Forecasting and Market Risk Management, St. Louis, Missouri, April 17-18, 2006. 14 pages.
Conference paper / Journal article, This study examined farmers’ readiness to assess social media as agro-information reception tool in the study area. An interview guide was used in collecting data from 120 farmers who were randomly selected. Data collected were analysed with the aid frequency counts percentages and logit regression. The results showed that half of the respondents (50%) had primary education. About 90% were aware of whatsapp and 12.6% were aware of blogs, respectively. Education, farming experience, membership of farmers’ group and extension access were the variables that positively influence farmers’ readiness to assesssocial media as agro-information reception tool while respondents’ age negatively influence readiness to assess social media. Enlightenment programmes for farmers on the use of social media and an improved extension services to keep the farmers acquainted with the benefits of social media.
