Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24854
Notes:
Special Bulletin No. 38, 3 pages., Reports from 19 farm paper publishers who replied to a questionnaire about the extent to which they are carrying radio advertising and conducting a radio page or column. Eighteen were carrying radio advertising.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36855
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Pages 12-15 in "Farm Conditions," published by APA., Lineage compilation by National Advertising Records.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24898
Notes:
Adopted by APA members, 1924 annual meeting, Chicago, Illinois. 2 pages., Describes obligations to subscribers, fellow publishers, and the advertiser and advertising agent.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36817
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Special Bulletin No. 19. 4 pages., Report from the agricultural press committee of the American Association of Advertising Agencies (A.A.A.A.).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36892
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 23, Page 2 in Minutes, annual APA membership meeting, New York City, New York, November 15, 1989., Brief report highlighting opportunities that call for a broader base of membership and funding.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36890
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 22, Page 11 in Minutes, APA Board of Directors Meeting, Phoenix, Arizona, April 10-12, 1978., Brief discussion identifies questions that APA needs to ask itself, such as whether it sees itself as a spokesman for agriculture, whether it is satisified with what it is doing, whether it is structured properly and whether it needs to differentiate between self-serving interests and those of agriculture.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36840
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Bulletin No. 32-B. 1 page., Testimony to the farm press by an unidentified government official.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36861
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Pages 4-7, minutes of the annual meeting, APA, Chicago, Illinois, October 18, 1938., Discussion about needs and methods. Led to an approved motion to plan a presentation to be used for united action.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24839
Notes:
Bulletin No. 6, page 4., Combined circulation for 76 general farm papers in the U.S. is reported for 1922 as about 12 million copies and commercial advertising billing about $16,700,000.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24860
Notes:
Bulletin No. 3, page 3., Advertisement in the Washington Farmer and Oregon Farmer is said to be the largest single advertisement ever placed in an agricultural publication on the Pacific Coast, and among the largest in the entire country.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24846
Notes:
1 page., Describes Fair Play Copy doctrine (under which advertisers are urged to refrain from making destructive criticisms of competitors) and the Guarantee of Advertising (under which farm papers do not knowingly accept questionable advertising).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24853
Notes:
Special Bulletin No. 39, 2 pages., Discusses the question, in terms of improving advertisers' preference for farm papers, and lists farm papers with their page and column sizes.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28831
Notes:
Agricultural Publishers Association Records, UI Archives., Special Bulletin 83. 2 pages., Concerns an early Farm Bureau publication with national circulation. Article indicates that under a cooperative agreement the periodical will carry advertisements in combination with farm papers. "Not a competitor."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28828
Notes:
Agricultural Publishers Association Records, UI Archives., Bulletin 13, p. 1., "The coming of radio brings a new problem to publishers." Signs of shift.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28855
Notes:
Agricultural Publishers Association Records, UI Archives., Printers Ink magazine editorial of January 26, 1922, cited in APA Special Bulletin. 1 page., Describes potentials for selling to farm women.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28852
Notes:
Agricultural Publishers Association records, UI Archives., Bulletin 232, page 3., Urges excluding from farm papers copy that attacks dealers, advertisers selling direct or through dealers, or reflecting unfairly upon a competitor in business.
Akers, Cindy (author), Doerfert, David (author), West, Lindsay, M. (author), Davis, Chad (author), Fraze, Steven (author), and Burris, Scott (author)
Format:
Paper
Publication Date:
2007-02-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25602
Notes:
Retrieved March 19, 2007, Presented to the Agricultural Communications Section, Southern Association of Agricultural Scientists Annual Meeting, Mobile, Alabama, February 3-6, 2007. 14 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13832
Notes:
10 p., Presented by Prof. Harvey Jacobs, Department of Journalism and Mass Communications, New Mexico State University, Las Cruces, New Mexico. AEJ Convention (Association for Education in Journalism
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36839
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Special Bulletin No. 80. 5 pages., "We come to this annual meeting after finishing up a fiscal year that constitutes probably the most difficult period in the history of our organization."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36823
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Special Bulletin No. 43. 3 pages., Delivered at the convention of the Eighth District, Advertising Federation of America, in Minneapolis, Minnesota, May 23, 1931.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36831
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, 1 page., Reports a consensus of members that a planned joint advertising campaign to promote the use of farm papers would be futile until a movement toward an increase in advertising as a whole. All members have sustained a loss of revenue during 1931.
Alumbaugh, Joann (author), Schimek, Rosemary (author), Cooper, Hyler (author), Brandt, Erika (author), Rieker, Jana (author), Herman, Matthew (author), Durs, Don (author), Winter, Kristen (author), Melnyk, Darwin (author), and Rattliff, Robert (author)
Format:
Journal article
Publication Date:
2009
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28778
American Business Media (author) and American Business Media, New York, New York.
Format:
Report
Publication Date:
2008-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28811
Notes:
Via online. 1 page., Data from Business Information Network of ABM showing advertising pages and revenue in agriculture magazines, December 2007 and December 2008.
