Agricultural Publishers Association Archives, Describes the content of an approaching short course, guided by suggestions from advertising agency representatives about topics of most interest.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24900
Notes:
Bulletin No. 4. Page 2., The Modern Business Text of the Alexander Hamilton Institute, a course in business that is studied by thousands of people, carries a complimentary reference to farm papers for taking "an advanced stand for honest advertising."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36870
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, Special Bulletin No. 20. 2 pages., Reports from five APA publishers that carry beer advertising.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36836
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Special Bulletin No. 34. 2 pages., Association member urges farm publishers to survey subscribers about their intentions for buying autos.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24905
Notes:
Special Bulletin No. 18. 3 pages., Calls attention to errors of description creeping into the advertising of some firms selling clothing, particularly women's clothing, by mail. Confirms standards used by the Vigilance Committee.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36871
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, Special Bulletin No. 24. 2 pages., Reports from six APA publishers that oppose carrying the advertising of alcoholic beverages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36967
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Presented at the annual APA meeting, Chicago, Illinois, October 18-19, 1949. 4 pages., Identifies average cost per 100 readers, by subject classification (e.g., agricultural chemicals and fertilizers, automotive industry, building materials and equipment, seeds).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24855
Notes:
Special Bulletin No. 37, 3 pages., Findings of surveys among farm publishers and advertising managers of Chicago department stores. Includes reports of objections raised by department stores about advertising in farm papers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36888
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 22, Page 6 of Minutes of the annual APA membership meeting, Denver, Colorado, October 16, 1973., Discussion emphasizes that the strength of farm publications comes from freedom of the press, "but this story has not been told very well."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24849
Notes:
Bulletin No. 32, page 2., Reports having heard to date of only three farm papers giving such service: Farm and Home, Northwest Farmstead and Cappers Farm Papers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24814
Notes:
Special Bulletin. 1 page., "Some papers in our Association are not living up to the Fair Play Copy Resolution as strictly as they should." Bulletin reminds member publishers to maintain standards for acceptable copy from advertisers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36827
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Special Bulletin No. 82. 2 pages., Shows combined circulation, line rates and millini rates of 35 farm papers, 1921-1930. Circulation grew from 7,189,905 in 1921 to 11,931,921 in 1930. Line rate rose from $48.34 in 1921 to $66.01 in 1930. Milline rate is line rate divided by circulation and multiplied by one million.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24862
Notes:
Bulletin No. 1, page 2., "The value of farm papers from many angles has been featured. But it may be news to know that a farm paper actually saved the life of Mrs. Frank Rosebough, Bridgeport, New York. Mrs. Rosebough was reading her paper when a disgruntled hired man fired a shotgun through the window at her husband. The charge missed the latter and would have killed Mrs. Rosebough except that the farm paper which was spread before her face broke the force of the shot."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36814
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, On page 3 of APA "Farm Conditions" bulletin., Cites a Kansas State Agricultural College professor who advocates using farm papers as supplementary texts in courses taught by high schools and agricultural colleges.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24894
Notes:
Special Bulletin No. 59. 3 pages., APA replies to question from an advertising agency about the relative merits of using state or national farm papers - or using newspapers in various trading centers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36876
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, 18 pages., Submitted by N.W. Ayer and Son, Inc., as continuation of a campaign begun in 1940.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36874
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, 4 pages., Summarizes spring offensive launched by APA to promote increased use of space in farm publications.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24869
Notes:
Special Bulletin No. 15. 2 pages., Court affirms recovery of dues and assessments due APA from the Homestead Company for memberships held in the Association.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36857
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Page 1 of Special Bulletin No. 9., Advertiser's letter to a member publication criticizes advertising that lowers confidence in farm magazines and urges them to clean up their advertising.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36968
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Presented at the annual APA meeting, Chicago, Illinois, October 18-19, 1949. 1 page., Lists 30 members with a total paid circulation of 9,568,843.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36881
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Page 1 of Minutes of the APA meeting, Chicago, Illinois, January 26, 1944., President Charles E. Sweet reports that the 25 members when 1943 began represented a total circulation of 7,700,000. The present 34 members represent a total combined circulation of more than 11,750,000. APA now has within its membership all but four of the total number of publications eligible for membership.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24916
Notes:
Bulletin No. 36. Page 2., Six radio stations have formed a broadcasting chain that will send out advertising programs daily, each taking one night each week. "The formation of this group may be significant in indicating a trend in the movement to use radio for advertising purposes, thereby diverting appropriations that otherwise might go into farm papers and other printed media."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24917
Notes:
Bulletin No. 32. Page 3., Sixty-five farm papers during the first six months of 1924 showed a net loss of 3.8 percent in lineage over the same period of 1925. Twenty-eight magazines showed exactly the same percentage of net loss for the same period. Of the 65 farm papers, 50 showed a loss and 15 a gain.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24823
Journal Title Details:
: 2-3
Notes:
Weekly Bulletin No. 113., Lists some farm papers that ceased recently or began to publish less frequently, in response to postage-related economic policies. Also lists some farm papers reported to be strengthened by changes.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28507
Notes:
Agricultural Publishers Association Archives, Proceedings of a meeting of the Agricultural Publishers Association in Chicago, Illinois, January 17, 1919. 6 pages., Includes discussion about various aspects of standards of practice for agricultural publishers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36966
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Presented at the annual APA meeting, Chicago, Illinois, October 18-19, 1949. 2 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36873
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, 31 pages, including transmittal memo from Promotion Committee., APA promotion plans and recommendations prepared by N.W. Ayer & Son, Inc.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36830
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Page 1 of Bulletin No. 47-B., APA responds to criticism about the value and public expense of rural free delivery of mail..
