Introduces media sales representatives based in Chicago, Illinois, including those that represent various farm periodicals. Author notes that such representatives have been recognized in the advertising business for only about 20 years.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36861
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Pages 4-7, minutes of the annual meeting, APA, Chicago, Illinois, October 18, 1938., Discussion about needs and methods. Led to an approved motion to plan a presentation to be used for united action.
Mumm, William M. (author / President, Mumm-Romer-Robbins and Pearson, Inc., Columbus, Ohio) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1937-10-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36858
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Delivered at the annual APA meeting, Chicago, Illinois, October 20, 1937. 7 pages., Advertising agency executive offers suggestions to farm publishers about how to improve their space sales effectiveness.
