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Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Arora, Anshu Saxena (author), Bradford, Shalonda (author), Arora, Amit (author), and Gavino, Rafaella (author)
Format:: Journal article
Publication Date:: 2017
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11581
Journal Title:: Journal of Promotion Management
Journal Title Details:: 23(6) : 889-912
Notes:: 25 pages., Online via UI e-subscription., Researchers investigated consumer attitudes toward vegetarianism, using two studies involving interviews with vegetarians and meat eaters. Text analysis revealed that "emotionally calibrated consumers were 'moral vegetarians' who find meat repulsive and make ethical food choices." Cognitively calibrated consumers were found to be 'health vegetarians' who "scanned the nutrition information, avoided meat due to health restrictions, and embraced vegetarianism for healthy life." Findings prompted suggestions for promoting vegetarianism.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Abbott, Chuck (author)
Format:: News article
Publication Date:: 2018-03-27
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09225
Notes:: Online via AgriMarketing Weekly. 2 pages., On producing meat from animal cells.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bechtel, Wyatt (author)
Format:: Journal article
Publication Date:: 2018-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10022
Journal Title:: Drovers Cattlenetwork
Journal Title Details:: : 26

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Van Loo, Ellen J. (author / Wageningen University), Caputo, Vincenzina (author / Michigan State University), and Lusk, Jayson L. (author / Purdue University)
Format:: Research report
Publication Date:: 2019
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: D10851
Journal Title:: Drovers
Notes:: Via live link within an online article, "Consumers prefer real beef over other alternatives" by Greg Henderson. 37 pages., Results of a nationwide survey of more than 1,800 consumers who completed a choice experiment in which they selected among conventional beef and three alternative meat products at different prices. "Overall, this study shows most consumers strongly prefer conventional beef to the alternatives."

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Greg (author / Editor, Drovers Cattlenetwork)
Format:: Editorial
Publication Date:: 2019-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 46 Document Number: D10707
Journal Title:: Drovers Cattlenetwork
Notes:: 1 page., Via online., "Fake meat hucksters rely on defaming the beef you produce and beef's carbon footprint to sell their plant-based products."

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Greg (author)
Format:: Editorial
Publication Date:: 2019-08-22
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: D10850
Journal Title:: Drovers
Notes:: Via digital edition 1 page.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Greg (author)
Format:: Editorial
Publication Date:: 2019-12-24
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11182
Journal Title:: Drovers
Journal Title Details:: : 4
Notes:: Via online November-December issue. "The Front Gate" section., Cites a new information campaign of the Beef Quality Assurance program as an effective way to counter much of the misinformation about new plant-based and cell-cultured products that challenge the stewardship of the cattle industry.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Presentation
Publication Date:: 2020
Published:: USA: National Cattlemen's Beef Association, Centennial, CO
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11293
Notes:: 21 pages., Online via AgriMarketing.com., Announcement of results of an online survey among more than 1,800 U.S. consumers during late 2019. Findings suggested "widespread consumer confusion regarding the ingredient composition and purported benefits of plant-based fake meat products." More than half did not realize that plant-based products being marketed as "burgers" have no real meat." The PowerPoint presentation and accompanying news release provide statics on responses to specific questions.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Greg (author)
Format:: Editorial
Publication Date:: 2020
Published:: USA: Drovers CattleNetwork, Lenexa, Kansas.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11299
Journal Title:: Drovers
Notes:: 2 pages., Via online., Editorial critical of the Los Angeles Times newspaper for championing the rise of plant-based burger alternatives without context, accuracy and logic.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Greg (author / Drovers Cattlenetwork)
Format:: Editorial
Publication Date:: 2020-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11773
Journal Title:: Drovers
Journal Title Details:: : 4
Notes:: Via online from publisher., Editor addresses a state governor's agenda at the expense of the beef industry, illustrating a continuing "struggle with the divide between urban and rural communities."

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