Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09926
Notes:
NCR-90 Collection, From Document D09924, "Department of agricultural journalism University of Wisconsin-Madison: Faculty and graduate student research, 1990". Page 5.
Powell, Timothy A. (author / Extension Farm Management Specialist, University of Nebraska, Northeast Research and Extension Center, Concord, NE 68728)
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08051
Notes:
James F. Evans Collection, In: The Information Age: what it means for extension and its constituents. Columbia, MO: Cooperative Extension Service, University of Missouri, 1994. (Proceedings of a North Central Region Extension workshop for marketing and management specialists, May 24-26, 1994, St. Louis, MO.) p. 183-186.
6 pages., (Special Issue from the 17th International Nitrogen Workshop), Via online Journal, Substantial improvements of agricultural systems are necessary to meet the future requirements of humanity.
However, current agricultural knowledge and information systems are generally not well suited to meet the
necessary improvements in productivity and sustainability. For more effective application of research output,
research producers and research consumers should not be considered as separate individuals in the knowledge
chain but as collaborating partners creating synergy. The current paper investigates the relationships between
scientists and stakeholders and identifies approaches to increase the effectiveness of their communication.
On-farm research has proven to be an effective means of improving exploitation of research output at farm level
because it connects all relevant partners in the process. Furthermore, pilot farms can act as an effective platform
for communication and dissemination. Regional networks of pilot farms should be established and connected
across regions
