2 pages., Via online journal., Multistate collaborations enable extension professionals to reach their audience across a region with similar production challenges. The objective of this article is to introduce the three proceeding manuscripts delivered at the American Society of Horticultural Sciences annual conference in Atlanta, GA, as part of a workshop entitled “Advancing Technology Adoption and Achieving Extension Impact: A Working Group Success Story.” Topics discussed in the following manuscripts include the development of a multistate working group and the advantages associated with participation, development and impact of book or electronic book publications, and survey results from more traditional hands-on workshops. The goal of this workshop was to provide guidance to others who wish to establish multistate, multidisciplinary collaborative teams as well as use new education formats.
Kabanda, S. (author), Brown, I. (author), and Centre for IT and National Development in Africa, Dept. of Information Systems, University of Cape Town, Private Bag X3, Rondebosch, South Africa
Format:
Journal article
Publication Date:
2017-07
Published:
Tanzania: Elsevier Ltd.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08102
12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.
Addressed the effectiveness of extension delivery methods used by the Department of Agriculture and Fisheries beef extension team in enabling change in producer practice. Findings were based on a survey of randomly selected producers who had engaged with the project from 2011 to 2015. "This analysis has shown the value in conducting a robust evaluation program both for demonstrating practice change and informing future extension programs."
12 pages., Article #: 1274944, via online journal., Agricultural extension is perceived as the primary mechanism through which farmers expand their ability to adopt and adapt new technologies and ideas. The use of Information and Communication Technology like videos in extension is being fronted as an alternative to the conventional Face-to face extension approach (F2FEA). A comparison of effectiveness of the Video-mediated extension approach (VMEA) and F2FEA among rice farmers in two districts of Uganda challenges the independent use of the two approaches. A cross-sectional survey of two nonequivalent groups subjected to VMEA in Kamwenge and F2FEA in Hoima districts was conducted with 196 farmers. The results indicate greater potential for integration of VMEA and F2FEA as the two are complementary in the various stages of the farmer learning framework developed. VMEA is significantly better in awareness creation and sharing of knowledge and experiences while the F2FEA is significantly better at enhancing knowledge acquisition and retention and application. The relative strengths of VMEA and F2FEA can best be harnessed through integration of the approaches. The integration will not solve the problem of large farmer to extension ratio common in developing countries but will rather make the extension workers more effective. The integration however calls for rethinking of institutional
arrangement, roles of the extension worker, and pragmatic retooling of the extension worker to embrace social learning principles that empower farmers to be more self-directed learners and innovators.
