9 pages., Through in-depth interviews with farmers having an existing relationship with extension advisors, researchers explored the processes of of advisory relationship building, maintenance, and the nature of commitment to an advisor. Findings identified six guidelines associated with increasing commitment to an advisory relationship.
8 pages, This perspective paper reviews the existing research directions on agricultural extension programmes in Nigeria and highlights how they are incapable of diffusing enough knowledge to facilitate the adoption of 21st-century agricultural innovations and enhance sustainable practices among rural farmers. A key idea of this paper is to suggest a new direction of research that is oriented towards the quality, skills, and strategies of effective and efficient communication that the extension agents possess, and a two-way communication delivery, and accentuate how it is a panacea for effective diffusion of knowledge and adoption of agricultural innovations among rural farmers. The methodology was to review and compare bodies of literature from countries with the best agricultural extension and rural advisory services, particularly some countries in Asia, and show how insights from those countries can inform a new research direction in effectively communicating agricultural innovations to Nigerian rural farmers. Drawing on experiences from those countries, it was confirmed that Nigeria's extension system is not effective and efficient in communicating innovations in global agricultural practices to farmers in the rural areas, and research efforts in extension services in the country are still fixated on the role of extension agents as teachers to farmer-pupils and one-way communication delivery from research through extension to farmers, and the availability and ability to use communication channels. Based on the current challenges in farming and agriculture at large, there is a need to rethink the concept of extension in Nigeria, emphasize training of agents, acquisition of communication skills and adoption of a two-way communication delivery that recognises farmers as autonomous agents and co-designers of agricultural innovations and not just passive receivers. The value of this paper is that it is arguably the first attempt to chart a new perspective and communication delivery methods for research and practice in agricultural extension programmes in Nigeria.
Moss, Geoffrey (author / Moss Associates, Wellington, New Zealand)
Format:
Commentary
Publication Date:
2016-06-06
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11023
Notes:
Via email from author's website. 3 pages., Author's five basic principles for stimulating agriculture in countries. "Each country is unique and must work things out for themselves, but there are basic principles to be considered and, if necessary, put in place." Three principles focus on farmer collaboration and training needs.
