5 pages, The current research was planned and conducted at Institute of Agricultural Extension, Education
and Rural Development, University of Agriculture, Faisalabad, Pakistan during the year 2019-20
and restricted to district Gujranwala with respect to potato crop. The main objective of this study
was to compare the extension services provided by the public and private sector along with
different teaching methodologies adopted by them. However, 36 respondents from each tehsil
of district Gujranwala were selected through convenient sampling technique. Thereby, getting a
sample size of 144 for the purpose of data collection for which interviews were conducted. Data
were analyzed through SPSS. Results were explained through weighted score and mean values
of all variables. According to results it was found that both sectors were giving useful knowledge
to farmers with different teaching methods. It was also concluded that farmers had desire to take
information from public sector but they have to go to private sector for products. Furthermore, it
was also concluded that performance of public sector was better than private sector.
8 pages, This perspective paper reviews the existing research directions on agricultural extension programmes in Nigeria and highlights how they are incapable of diffusing enough knowledge to facilitate the adoption of 21st-century agricultural innovations and enhance sustainable practices among rural farmers. A key idea of this paper is to suggest a new direction of research that is oriented towards the quality, skills, and strategies of effective and efficient communication that the extension agents possess, and a two-way communication delivery, and accentuate how it is a panacea for effective diffusion of knowledge and adoption of agricultural innovations among rural farmers. The methodology was to review and compare bodies of literature from countries with the best agricultural extension and rural advisory services, particularly some countries in Asia, and show how insights from those countries can inform a new research direction in effectively communicating agricultural innovations to Nigerian rural farmers. Drawing on experiences from those countries, it was confirmed that Nigeria's extension system is not effective and efficient in communicating innovations in global agricultural practices to farmers in the rural areas, and research efforts in extension services in the country are still fixated on the role of extension agents as teachers to farmer-pupils and one-way communication delivery from research through extension to farmers, and the availability and ability to use communication channels. Based on the current challenges in farming and agriculture at large, there is a need to rethink the concept of extension in Nigeria, emphasize training of agents, acquisition of communication skills and adoption of a two-way communication delivery that recognises farmers as autonomous agents and co-designers of agricultural innovations and not just passive receivers. The value of this paper is that it is arguably the first attempt to chart a new perspective and communication delivery methods for research and practice in agricultural extension programmes in Nigeria.
