Stavis, B. (author / Department of Agricultural Economics, Michigan State University) and Department of Agricultural Economics, Michigan State University
Format:
Research paper
Publication Date:
1979
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes1 Document Number: B05559
Mirani, Zaheeruddin, Mirani (author), Leske, Gary W. (author), and Khooharo, Aijaz A. (author)
Format:
Proceedings
Publication Date:
1999-03-22
Published:
Pakistan: Association for International Agricultural and Extension Education
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: C20956
Notes:
Burton Swanson Collection, 8 pages, Session A, from "1999 conference proceedings -- Association for International Agricultural and Extension Education", 15th Annual Conference, 21-24 March 1999, Port of Spain, Trinidad, 25-26, Tobago
7 pages, Present study was carried out in 2018-19, in the three districts of Punjab i.e., Faisalabad, Sargodha and Muzaffargarh to analyse the factors affecting dissemination of agricultural information to farmers through ICT tools. One hundred and twenty respondents were selected randomly from each district, making a total sample of 360 respondents. Concerning the general use of ICT
tools in the dissemination of agricultural information, the findings indicated a change in trend
from the radio (11.1%) towards TV (85.6%) and mobile phone SMS (75.8%). The relevance of information and ICT tools’ cost appeared as common determinant factors for technology transfer effectiveness by ICT tools. Furthermore, farmers also indicated that the most effective
tool to disseminate agricultural information was television, followed by the mobile phone and social media. Moreover, most of the farmers (81.7 % and 73.1%, respectively) indicated that the
lack of innovative information and difficulties in using ICT tools were significant barriers while
communicating via these tools. The use of television and mobile phones in extension should be improved because they were relatively more popular among farmers. It was recommended that the Punjab government should also design a system of periodic monitoring and evaluation of the use of information and communication technologies in the extension with agricultural universities’ participation and relevant non-governmental organizations in Punjab. A dynamic feedback system should be designed, based on the local advisory committees’ recommendations, to determine the local farmers’ needs/problems, which should be sent immediately to the Directorate of Agricultural Information to suggest some suitable solution and disseminate through ICTs.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27976
Notes:
Presented at the 24th annual conference of the Association for International Agricultural and Extension Education at EARTH University, Costa Rica, March 9-15, 2008. 8 pages.
