20 pages, Smallholder agriculture is one of the imperative segments in the South African economy and it remains the imperative sector for livelihood generation. Farmers use mass media to access information needed for agricultural purposes to enhance agricultural practice and profitability. This study investigates the socio-economic drivers of using mass media for agricultural purposes by smallholder farmers in the Eastern Cape Province of South Africa. The study applied a descriptive survey research design to interview 200 smallholder farmers using a semi-structured survey. Data engendered were analyzed using descriptive statistics and the Logistic regression model. The investigation outcome displays that 80% of the smallholder farmers currently use mass media for agricultural purposes. The study concludes that socioeconomic factors influence the use of mass media for agricultural purposes by smallholder farmers. Therefore, the study recommends the government to train farmers on the use of mass media usage and subsidize farmers so that they can purchase these modern technology tools.
Pages 68-69 in Review of Extension Research, January through December 1957. Summary of a thesis for the Master of Science degree at the University of Illinois, Urbana. 95 pages. 1956.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: B03341
Notes:
Phase II; Contains Preface, Table of Contents, and Introduction only. Summary available in Main Stacks 630.73 Un364r, Washington, D.C. : The American University, 1958. 111 p. (Master thesis, communication)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08026
Notes:
john L. Woods Collection, Consultant report for the Egyptian National Agricultural Research Project of the Consortium for International Development (CID). Project funded by the U.S. Agency for International Development, Washington, D. C., October 15-Novembver 12, 102 pages.
Pages 66-67 in Review of Extension Research, January through December 1957. Summary of a thesis for the Master of Science degree at Iowa State College, Ames. 1957. 85 pages.
