Number of results to display per page
Search Results
42. Comparison of extension personnel and supervisor perceptions of communications activities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowman, Brittany (author), Settle, Quisto (author), North, Elizabeth Gregory (author), Lewis, Kerri Collins (author), and Oklahoma State University Mississippi State University
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10159
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 18 pages, via online journal, Extension is often called the “best-kept secret” having low awareness with the public but high satisfaction with clientele. Extension services nationwide have faced budget cuts, creating a need for the organization to re-evaluate its activities, including how it communicates with its stakeholders. While Extension personnel are the ones who will do most of the communicating, their supervisors impact the personnel’s actions, which means it is important to assess both groups. A survey was conducted with Extension personnel and their supervisors in Mississippi assessing engagement in communications activities and perceptions of those activities, as well as personnel’s preference of professional development activities. Personnel reported higher use, comfort, and importance of more traditional (e.g. making a speech) and written activities (e.g. writing a promotional handout) than media-relations activities (e.g. being interviewed for TV), social media-related activities (e.g. managing a Twitter account), and visual communication activities (e.g. graphic design). Supervisors perceived individual communications activities as less important overall than personnel did, and although supervisor and communication scores for use and comfort/capability were similar for most communication activities, there were noticeable exceptions. Additionally, personnel preferred professional development activities that were hands-on or showing the activities first-hand (e.g. demonstrations and field days). Future research should be expanded to other states, conducted in a case study format to study specific relationships, and involve qualitative components. Extension should ensure clear supervisor-communication dialogue on prioritizing communication activities, provide training on communication activities with low use and comfort, and utilize early innovators who are comfortable using newer communication activities.
43. Construction and validation of a psychometric scale to assess extension agents’ beliefs about extension and innovation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Landini, Fernando (author), Beramendi, Maite (author), and University of La Cuenca del Plata Consejo Nacional de Investigaciones Científicas y Técnicas (CONICET) School of Psychology, University of Buenos Aires
- Format:
- Online journal article
- Publication Date:
- 2019-07-24
- Published:
- Argentina: Taylor and Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: D10880
- Journal Title:
- Journal of Agricultural Education and Extension
- Journal Title Details:
- 25(5) : 318-399
- Notes:
- 18 pages, online journal article, Purpose This article aims at designing and validating a psychometric scale to assess extensionists’ and advisors’ beliefs about extension and innovation. Design/Methodology/approach The scale was developed by drawing upon results from a previous empirical research as well as insights from a literature review on extension and innovation approaches. The theoretical framework used to write the items was validated by 12 international experts from 11 countries. 608 Argentine extension workers completed the questionnaire. Replies were analysed using Exploratory and Confirmatory Factor Analysis. Findings The scale has a good fit and satisfactory level of internal consistency. Five factors were identified: Dialogue and horizontal coordination; Transfer of technology; Blame on farmers; Participatory, farmer-led extension; and Self-critical attitude. Practical implications The scale has multiple and different uses, including research, theory development, institutional practice, diagnosis, and teaching. Theoretical implications Results show that a horizontal, facilitative extension approach shares a common epistemology, as well as underlying values and assumptions, with territorial development and with an innovation systems perspective, and that both contrast with a traditional transfer of technology approach. Nonetheless, practitioners would not tend to see these two contrasting perspectives as contradictory but as complementary. Originality/Value The scale is the first validated psychometric instrument, based on an ample theoretical framework, that allows for a quantitative assessment of beliefs about extension and innovation.
44. Consumer Interest in Food Systems Topics: Implications for Educators
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Howard, Phil (author) and Perez, Jan (author)
- Format:
- Journal article
- Publication Date:
- 2007-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26212
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 45(4)
- Notes:
- Online access; 7 p.
45. Context Specificity and Time Dependency in Classifying Sub-Saharan Africa Dairy Cattle Farmers for Targeted Extension Farm Advice: The Case of Uganda
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ahikiriza, Elizabeth (author), Wesana, Joshua (author), Gellynk, Xavier (author), Van Huylenbroeck, Guido (author), and Lawyers, Ludwig (author)
- Format:
- Journal article
- Publication Date:
- 2021-07-29
- Published:
- Switzerland: MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12516
- Journal Title:
- Agriculture
- Journal Title Details:
- 11 (9)
- Notes:
- 6 pages, Despite the huge potential for milk production, interventions to improve productivity in sub-Saharan Africa (SSA) are barely based on specified farm classifications. This study aimed to develop robust and context-specific farm typologies to guide content of extension farm advice/services in Uganda. From a sample of 482 dairy farmers, we collected data on farmer socio-demographics, farm management practices, ownership of farm tools and facilities, willingness to pay for extension services, milk production, and marketing. Farm typologies were obtained based on principal component and cluster analyses. Thereby, of the three dairy production systems that emerged, small-scale, largely subsistence yet extensive and low productive farms were more prominent (82.6%). Farms that were classified as large-scale, less commercialized yet extensive with modest productive systems were more than the medium-scale commercial farms with intensive and highly productive systems. However, the later were considered to potentially transform dairy farming in Uganda. It was also predicted that the validity of our farm classification may persist until half of the farms have moved between clusters. The study gives new insights on dairy production systems in Uganda, which can be used to organize more targeted research on farmers’ extension needs for facilitating delivery of relevant and effective extension services and designing appropriate extension policies
46. Contributions to group work and to the management of collective processes in extension and rural development
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Landini, Fernando (author), Bianqui, Vanina (author), Vargas, Gilda (author), Inés Mathot y Rebolé, María (author), Martinez, Manuela (author), and Consejo Nacional de Investigaciones Científicas y Técnicas, Argentina National Council of Scientific and Technological Research, Argentina University of La Cuenca del Plata, Argentina University of Morón, Argentina University of Buenos Aires, Argentina
- Format:
- Online journal article
- Publication Date:
- 2017-10-07
- Published:
- Argentina: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: D10934
- Journal Title:
- Journal of Rural Studies
- Journal Title Details:
- 56(2017) : 143-155
- Notes:
- 12 pages, via online journal, Working with farmers' groups, associations and cooperatives constitutes a fundamental element of extension work with family farmers. Despite the fact that extension practitioners face many problems in this area of their work, there is currently a lack of academic literature that systematically addresses the topic and offers concrete guidelines for practice. Thus, this paper will aim to clarify the benefits of farmers' groups, associations and networks within the context of family farming, systematise problems faced by rural extensionists when working with farmers' groups and associations, provide conceptual tools for understanding group and associative processes, and construct a set of guidelines and recommendations for facing said problems. In order to achieve these aims, the authors conducted an extensive literature review and drew upon their personal experience on the topic. Results suggest that some of the benefits of associative work are: better access to inputs, produce and credit markets, the facilitation of learning processes, the empowerment of family farmers as social actors, and a reduction of rural extension costs. Additionally, with respects to the problems faced by extensionists, the following can be highlighted: individualist attitudes and conflicts between farmers, scarce participation and commitment, problems with leaderships and with organisations' administrative management, and the lack of extensionists' training to address these processes, among others. With regards to the factors that increase trust and cooperation are: interpersonal communication and mutual knowledge, sharing problems, values and objectives, and the existence of shared rules for the functioning of the group that include sanctions for transgressors. In this context, the extensionists' role will be that of facilitating processes of construction of group relationships, creating rules for the groups' functioning and developing the group's capacities for self-management.
47. Cooperative extension can better frame its value by emphasizing policy relationships
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gupta, Clare (author), Campbell, David (author), and Cole-Weiss, Alexandra (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02-01
- Published:
- USA: University of California
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10387
- Journal Title:
- California Agriculture
- Journal Title Details:
- 73(1) : 11-18
- Notes:
- 13 pages., Via online journal., Based on research-to-policy narratives provided by UC Cooperative Extension (UCCE) academics, we argue that current, effective Cooperative Extension (Extension) practices support a broader, more convincing account of Extension's public value than its leaders often articulate. This proposed account incorporates the familiar Extension narrative in which technical expertise and objectivity are emphasized. It also incorporates the insight, derived from our data, that Extension can achieve its greatest relevance in policy circles when it weaves together its ability to provide trustworthy technical knowledge with its capacity to influence policy dialogue, debate and practice across multiple settings and over the long term. In a policy world often marked by short-term thinking and polarization, Extension's ability to foster deliberative, context-sensitive and future-oriented policymaking is a critical contribution to society. Interview data reveals three approaches to effective policy-oriented relationship building: community-government partnership building; stakeholder-oriented experimental research; and community empowerment. Understanding these approaches can help reframe the story that we in the Extension system tell ourselves and the public about the public value we create.
48. Design of Digital Agricultural Extension Tools: Perspectives from Extension Agents in Nigeria
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Oyinbo, Oyakhilomen (author), Chamberlain, Jordan (author), and Maertens, Miet (author)
- Format:
- unknown
- Publication Date:
- 2020-03-20
- Published:
- International: Wiley Online
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12210
- Journal Title:
- Journal of Agricultural Economics
- Journal Title Details:
- Vol. 71, No. 3
- Notes:
- 17 Pages., Given the marked heterogeneous conditions in smallholder agriculture in Sub-Saharan Africa, there is a growing policy interest in site-specific extension advice and the use of digital extension tools to provide site-specific information. Empirical ex-ante studies on the design of digital extension tools and their use are rare. Using data from a choice experiment in Nigeria, we elicit and analyze the preferences of extension agents for major design features of ICT-enabled decision support tools (DSTs) aimed at site-specific nutrient management extension advice. We estimate different models, including mixed logit, latent class and attribute non-attendance models. We find that extension agents are generally willing to use such DSTs and prefer a DST with a more user-friendly interface that requires less time to generate results. We also find that preferences are heterogeneous: some extension agents care more about the effectiveness-related features of DSTs, such as information accuracy and level of detail, while others prioritise practical features, such as tool platform, language and interface ease-of-use. Recognising and accommodating such preference differences may facilitate the adoption of DSTs by extension agents and thus enhance the scope for such tools to impact the agricultural production decisions of farmers.
49. Developing agricultural extension for women farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Saito, K.A. (author) and Spurling, D. (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26921
- Journal Title:
- World Bank Discussion Papers
- Journal Title Details:
- Vol. 156, 105 p, 1992
50. Development and validation of the international extension network advocacy capacity scale
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lamm, Kevan W. (author), Lamm, Alexa (author), Davis, Kristin E. (author), Dobbins, Catherine (author), and Powell, Alyssa (author)
- Format:
- Journal article
- Publication Date:
- 2021-12-29
- Published:
- USA: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12684
- Journal Title:
- Journal of International Agricultural and Extension Education
- Journal Title Details:
- Vol. 28, Iss. 5
- Notes:
- 24 pages, Extension is sometimes viewed globally as less important than academic research and innovation, even though these networks are crucial to agricultural development. Using Lewin’s (1947) organizational change theory as a conceptual background, an instrument to measure advocacy capacity within international extension networks was developed. The resulting scale was analyzed for content validity, response process validity, internal structure validity, and consequential validity. An exploratory factor analysis (EFA) was performed on the proposed scale. The underlying structure of the scale was found to load onto five factors. The five extracted factors were labelled: 1) network support of advocacy, 2) network integration of advocacy, 3) network influence in advocacy, 4) network visibility in advocacy, and 5) network advocacy performance. The overall International Extension Network Advocacy Capacity (IENAC) scale, and associated subscales were all found to have acceptable levels of validity.